Article | May 3, 2021
B2B selling has become increasingly complex for buyers and sellers. Buyers are inundated with content on a variety of channels, from an assortment of vendors. Sellers are often pulled in several directions, with many tasks and responsibilities to tackle. AI-guided selling is helping sellers navigate the complexity of digital-first sales cycles.
Artificial intelligence (AI) and machine learning (ML) are helping sellers realize this vision by transforming data from content analytics into intelligent insights that enable go-to-market teams to make the most of every revenue moment.
In this post, we’ll share the ins and outs of AI-guided selling, how it will affect go-to-market activities, and what it means for the future of sales and marketing.
Article | August 12, 2020
If you think the conventional way of designing and testing an Internet of Things (IoT) device is still relevant today, you might be wrong. Tens of billions of IoT devices surround us today. Billions more will connect to the internet in the next few years. On top of that, IoT deployment is diversifying from consumer-based to mission-critical applications in the areas of public safety, emergency response, industrial automation, autonomous vehicles, and healthcare IoT. While IoT devices offer great convenience, having large numbers of them in a small space increases complexity in device design, test, performance, and security.
Article | June 22, 2021
The world of AI-powered businesses is evolving like never before. It’s fast-moving, extremely competitive, and even ruthless at times.
Currently, hundreds of artificial intelligence platforms are being introduced every day and they are reshaping the way businesses conduct different campaigns like social media campaigns, search marketing campaigns, digital marketing campaigns, etc.
With intense competition in this field, only a few manage to reach the top. Some keep on struggling to impress their audience for years while others fail to find the right traction and eventually crumble shortly.
Being a company owner, marketer, or founder, it is essential to keep one thing in mind — people want to buy great products. And, only the most creative, smartest, and strongest all will last. Whether it is a service or product, it must add more value to the day-to-day lives of your customers.
That said, effective marketing for AI-powered platforms in this internet era may seem like finding a needle in a haystack for some. However, it can get an edge and rule this cynical market if you follow the below-mentioned actionable tips. We have discussed with some of the best brand communicators and marketers in the business who have used amazing tactics to survive in this already saturated industry.
Focus More On ROI, Less On Technology
Being an AI-based company or a platform, it's obvious that many tend to get wrapped up in a bunch of technical terms. But the customers don’t care much about it.
Instead of knowing your artificial intelligence tool in and out, they want to know how it can boost their returns on investment.
Yes, it’s good to let them know the technology you have used. But in the end, it’s the service you are selling and any customer would want to make sure if your product can satisfy the following needs:
● Enhance customer relationships
● Minimize business costs
● Simplify the processes
● Reduce the losses
● Get more sales
Your marketing strategy for AI-powered platforms must focus on the major pain points of the customers. After all, knowing if your product is worth the money is the basic thing all businesses and individuals need.
Go Visual To Effectively Market Your Service
Nothing can catch someone’s attention better than the visuals. Humans are visual learners and nothing can beat great visuals when communicating a service or product.
Let your customers take a peek at what’s under the hood of your service. You indeed can get help from gifs, videos, photos, and screenshots to clear some fog. But understanding how the software works is rarely achieved through them. Giving them an idea of how it really works is the key here.
Demonstrating the functionality and interactivity of your platform helps clients understand its operations and ultimately, its potential benefits. Make sure your demo is clear, friendly, and able to help your customers visualize your AI-powered platform in action.
This high-performing marketing strategy has the power to normalize your solution, no matter how complicated it is in reality.
Have A BS-Free Approach
Even though this is a pretty obvious thing to know, it’s worth mentioning here because it is, unfortunately, extremely widespread. You should market your product as an AI-powered one only if it truly revolves around AI.
The concept of artificial intelligence is the new boom in the market and many businesses are tempted to introduce their platform as AI-powered even when it isn’t.
This may look cool in the beginning but avoid doing this as it can cause serious consequences for both investors and customers down the road. Therefore, the marketing for AI-powered platforms should be very tech-specific and long away from even the slightest hint of misleading.
Educate Your Customers On Alternate Options
In general, Artificial Intelligence is an umbrella term that comprises several technical approaches. But sadly, only a few of them are mostly touted in the market. “Deep Learning” and “Machine Learning” are to name a few.
How many are there who say they use Robotic Process Automation, AI Optimized Hardware, Decision Management, or Evolutionary Strategies?
The numbers are surprisingly poor. Your marketing for AI-powered platforms should include demonstrations that educate customers on your unique approaches that can benefit their business in terms of finances, eCommerce, digital marketing, etc.
For instance, if your platform is armed with Evolutionary Strategies (ES), let your customers know about it. ES uses a set of candidate solutions for problem-solving. It evaluates the answer depending on a ‘fitness’ function. The survival of the solutions is decided on their performance ratings which improve them generation by generation. The stand out feature of ES is that it does not require tons of clearly labelled data.
Such kind of optimized marketing creates wonders. It cares more about the outcomes customers will get and less about the tech.
Develop A Remarkable Demo
To earn the trust, attention, and eventually the budget of your customer, you need to make the best first impression of your AI-powered platform.
Your product should speak for itself and you can get help from a crisp, condensed and engaging demo for this task. Build a great demonstration of your product to explain how it operates. This will make customers realize how it can be beneficial for their specific needs.
A highly practical and visual demo gives extra information about the product so your customers can understand a broader picture of it. It helps them to draw conclusions about certain facts, functionalities, and potential benefits.
Include Case Studies In Your Demo
Case studies play a vital role when it is about marketing for AI-powered platforms. The fact is, most of your customers are not tech-savvy. And, all those jargon, technical words related to your product are kind of an enigma to them.
Of course, you can use visuals, bulleted points, and other forms to demonstrate the unique features of your product. However, it’s not enough for them until they see how your product helped other customers.
You can count on some of your compelling customer stories to showcase the power of your tool. It not only demonstrates how your platform works in the real world but also helps clients know the tangible value creation.
Arrange Free Consulting Sessions And Webinars For Customers
Marketing for AI-powered platforms should be all about expressing your unique approach and best ideas to the right audience in such a way that they find it valuable, interesting, and game-changing.
Talking directly can make this job a lot easier. Yes, we mean literally talking to your prospective clients. But how can you do that?
It’s simple — through consulting sessions and webinars. Both of these options are highly beneficial as they can
● Answer all the questions customers have
● Create excitement among customers
● Build communities
Such a consultative approach is an integral part of any high-performing marketing strategy because it allows you to serve and not just sell. And on top of everything, it creates a ‘tone of helpfulness’ that promotes trust.
No matter if you have the most unique and powerful ideal in the world, that’s not enough for the success of your company. The right marketing is what you need to make your idea reach the mass. As the artificial intelligence industry is constantly growing and the cutthroat competition is making it harder to reach the top, what roadmap you follow in marketing for AI-powered platforms is the ticket to your success.
What is AI-powered marketing?
AI-powered marketing, in layman’s terms, is a marketing strategy that uses artificial intelligence. It revolves around the facts related to data analysis, data collection, and customer & economic trends that can make or break your marketing efforts.
When speed is what you want, nothing is better than AI-powered marketing. With the effective use of customer profiles and data, AI initiates communication and serves the customers in the best way.
What are the top benefits of AI-powered platforms?
The following are the benefits that can make your job of marketing for AI-powered platforms easy:
● Improved personalised experience
● Automated customer interactions
● Improved outcome predictions
● Enhanced recruitment process
● Improves information security
● Operational automation
● Real-time assistance
● Data mining
What is an AI-powered platform?
Traditional platforms involve human beings to complete specific tasks. On the other hand, AI-powered platforms use machines to do the same.
Artificial intelligence platforms use cognitive function stimulation that humans normally use for general intelligence, social intelligence, logical reasoning, learning and problem-solving.
With such a great ability to reduce human efforts and deliver excellent benefits, effective marketing for AI-powered platforms is the need of the hour.
"name": "What is AI-powered marketing?",
"text": "AI-powered marketing, in layman’s terms, is a marketing strategy that uses artificial intelligence. It revolves around the facts related to data analysis, data collection, and customer & economic trends that can make or break your marketing efforts.
When speed is what you want, nothing is better than AI-powered marketing. With the effective use of customer profiles and data, AI initiates communication and serves the customers in the best way."
"name": "What are the top benefits of AI-powered platforms?",
"text": "The following are the benefits that can make your job of marketing for AI-powered platforms easy:
Improved personalised experience
Automated customer interactions
Improved outcome predictions
Enhanced recruitment process
Improves information security
"name": "What is an AI-powered platform?",
"text": "Traditional platforms involve human beings to complete specific tasks. On the other hand, AI-powered platforms use machines to do the same.
Artificial intelligence platforms use cognitive function stimulation that humans normally use for general intelligence, social intelligence, logical reasoning, learning and problem-solving.
With such a great ability to reduce human efforts and deliver excellent benefits, effective marketing for AI-powered platforms is the need of the hour."
Article | July 2, 2021
When things seem to be falling apart, something needs to hold them together. So in the Covid 19 pandemic, humanity faces its biggest challenges, and technology has come to its rescue. In every other way, technology has kept the world from falling apart.
In April 2020, 119 countries announced total lockdown bringing everything to a standstill. Around 1.57 billion students were impacted. They had to adapt themselves to remote learning. The brighter side to this was that the learning process did not stop. Thanks to the evolving technology, students learned remotely through digital classrooms.
This is the perfect example to portray that these tech trends in Covid are the hope in these challenging times.
Technology needs to be adapted to overcome the hurdles that businesses, learning institutions, remote working, logistics, and everyone faces.
There have been emerging tech trends in Covid 19 that have supported and accelerated businesses in all departments. The correct implementation of these tech trends in Covid 19 has granted companies the required boost.
Let us look at some of the tech trends in Covid-19 that have assured that the supply and demand management remains consistent and are here to stay for a long time.
Tech Trends in Covid 19 World
Artificial Intelligence was slowly making its way into the world, but the pandemic became its catalyst. As a result, a boost was predicted for the AI industry from 2020 to 2030. But due to the emerging demands, the growth shifted from a decade to a few months.
All the sectors implemented AI technologies in their industries. This may support remote working, keep the supply and demand chain seamless, or cater to patients in the hospitals. AI platforms include machine learning, chatbots, deep learning, behaviors technologies, and analytics. The cross combination of these transformative technologies can be implemented to provide solutions to the business.
77% of consumers use AI services directly or indirectly. Moreover, AI is the best tech trend in Covid 19 as it is available 24x7 and operates error-free.
Due to its efficiency, speed, and accuracy, AI is the future of all industries. The areas of retail, healthcare, telecommunication, banking, finance, insurance, government, and IT have seen comprehensive growth by implementing AI.
With the emergence of IoT, it is possible to think of an utterly digitized future. The Internet of Things has peaked wherein connection between devices is not limited to smartphones and computers.
By implementing IoT devices like lights, curtains, ACs, microwaves, etc, can be operated. A smart home is not a dream but a reality. A smart home is also affordable, thanks to the seamless connections of one device connected to all the smart appliances. IoT is playing a considerable role in the emergence of smart cities.
IoT is one of the tech trends in Covid 19, which has made the stay at home an easy task. From inbuilt technologies, functional software, voice tech growth to wearable technologies and safety monitoring, IoT ensures that remote working and remote staying are productive, entertaining, and secure.
It is estimated that there are 30.73 billion IoT devices in 2020, and their number is increasing tremendously to reach 70.45 billion in 2025.
Extended Reality (XR)
VR, AR, MR, and XR were the technologies that were highly anticipated to gain momentum in the coming years. But the increase of e-commerce in the pandemic fueled technological innovations.
E-commerce websites saw a boost in sales as more and more people started relying on online shopping for their daily needs. This led to the digitization of businesses. As a result, every business company wanted to sell its services uniquely and personalized.
This is where AR (Augmented Reality), VR (Virtual Reality), MR (Mixed Reality), and XR (Extended Reality) played their roles. These immersive digital technologies played a vital role in providing the customer’s new ways of shopping and interaction.
Customers can virtually sit in a car or visit a real estate property that they wish to buy. And for this, there is no necessity for stepping out of the house. Wearable technologies place you in a virtual world and access everything. For example, they put you on the field to play cricket and give you the natural feeling of playing on the ground while sitting on your sofa.
At workplaces, these tech trends in Covid 19 enable employees to hold a meeting together in a conference room even when they are in different parts of the world.
With so much happening online, security systems for transactions and financial data need ‘extra trust and care.’ Blockchain technology is a type of DLT (Distributed Ledger Technology) wherein transactions are duplicated and distributed across all the networks on the blockchain.
Blockchain technology makes it impossible to breach, change or cheat the data on the system. These data-driven technologies have made sectors like finance, healthcare, and online payments secure.
Bitcoin uses blockchain technology. Thus, this technology has given rise to digital currencies with limitations of the currency to be used, transferred, and stored.
This decentralized system revolutionizes the financial and healthcare market by providing the much-needed security for databases and transactions. In addition, these tech trends in Covid provide enhanced security, which is the need of the hour!
This tech trend is here to provide cutting-edge technology. For example, 5G connectivity is claimed to be five times faster than 4G. This technology brings forth an unimaginable experience for cloud services, IoT, mobile devices, and anything that requires the internet.
In 2019, 5G prices were high and in the pipeline for general usage. But due to the rise in remote working and collaborative technologies for efficient working, 5G is coming up with affordable plans.
5G has made it possible to convert the dream of smart cities to reality. The increased bandwidth will boost informational technologies, AI, IoT, etc., and confirm that they work efficiently in different geographical terrains.
Evolution Due to Technology Trends in Covid-19
These emerging technologies in Covid have brought complete changes in various sectors. Here are a few examples.
● The US and China are utilizing robots and drones for contactless deliveries. Soon this type of service will be prevalent globally.
● Technologies are constantly emerging to support remote work and hybrid work systems.
● VR, AR, MR are utilized to enhance online and distance learning.
● The healthcare sector is assisted by blockchain technology and chatbots for security and easy access.
● Despite theatres and stages being shut, there is no stop to entertainment. Online entertainment experiences are more enhancing.
● IoT, Big data, Blockchain, and other collaborative technologies build a flexible and reliable supply chain management system.
And so We Conclude
The pandemic is disastrous, but it bought forth the loopholes in the system. It has changed the thinking from “what if?” to “what now?”. It has made adapting to change a lot more easy and flexible. The companies that were adamant about changing and had the age-old processes had to update to tech trends in Covid for seamless functioning.
The pandemic should never have occurred, but now that it did, the human race knows that being updated is the necessity of the hour. Furthermore, it has taught us that change is the only permanent thing, and you need to be future-ready by accepting the change.
Frequently Asked Questions
How is technology changing the world during Covid-19?
Technology is evolving rapidly in the Covid-19 phase. This evolution has caused the world to change with it. Robots are delivering goods, and remote working is successful among employees and employers. Technology has changed the world to look beyond the traditional ways and adapt to the new ones, which involve adapting to agility and precision.
How the use of technology is creating business value?
The use of technology guarantees convenience, speed, and personalization. The businesses that adapted digitalization sustained the Covid period better than others. Technology is helping create business values through increased sales, improved customer efficiency, streamlined processes, meeting changing expectations and demands, and gaining profits.
"name": "How is technology changing the world during Covid-19?",
"text": "Technology is evolving rapidly in the Covid-19 phase. This evolution has caused the world to change with it. Robots are delivering goods, and remote working is successful among employees and employers. Technology has changed the world to look beyond the traditional ways and adapt to the new ones, which involve adapting to agility and precision."
"name": "How the use of technology is creating business value?",
"text": "The use of technology guarantees convenience, speed, and personalization. The businesses that adapted digitalization sustained the Covid period better than others. Technology is helping create business values through increased sales, improved customer efficiency, streamlined processes, meeting changing expectations and demands, and gaining profits."