Driving Better Business Outcomes in the 3rd Platform Era of IT: Cisco's Software Strategy

RICH COSTELLO |

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The world of technology is changing, and Cisco is changing with it. We are well into what IDC refers to as the 3rd Platform of computing, in which cloud, mobile, social, and Big Data are eclipsing the client/server model of distributed computing in the 2nd Platform. In the 3rd Platform, flexibility, adaptability, and user centricity are key. Business models have also shifted to align technology purchases more closely with customer experiences and to support successful business outcomes. This trend has had a strong impact on the software industry, with revenue growth in subscription models outpacing that of perpetual license models. More than 90% of net-new software offerings in 2015 are being built solely for cloud delivery, and the majority of software innovation today is being built into cloud services that extend to mobile devices and offer consumption-based pricing options.

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OTHER ARTICLES

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ClearPeople

ClearPeople is a Consultagency™ - a hybrid breed of business offering technical consulting with digital agency services. We employ a team of "bright, expert and human" digital Consultagents in London and Alicante, specialising in delivering digital transformation. We help bridge the gap between business, marketing and information technology, bringing these sometimes disparate and traditionally unconnected worlds together.

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