Digital Transformation

April 30, 2019 | 120 views

DACH companies are the most mature in terms of digital transformation. But it is also widely at work in France and UKI

Spotlight

Corra

Corra is a New York, Los Angeles and London based digital commerce agency creating unified customer experiences for fashion, lifestyle, and beauty. Corra is trusted by retailers of all sizes to implement and support Magento Enterprise and SAP Hybris platforms. Proud to be honored as Magento's 2016 Omnichannel Partner of the Year.

OTHER ARTICLES
SOFTWARE

Top 10 Low-Code App Development Platforms for Fast Custom App Creation

Article | August 2, 2022

Explore the top low-code platforms that enable fast and cost-effective app development with a strategic approach by creating and achieving MVPs and understanding the KPIs of a good platform. Contents 1 Low-Code Development Essentials: Creating and Deploying Effective MVPs 2 KPIs of a Good Low Code Development Platform 3 Top 10 Low-Code App Development Platforms 3.1 AIRKIT 3.2 BETTY BLOCKS 3.3 CREATIO 3.4 DECISIONS 3.5 INTERFACING 3.6 KISSFLOW 3.7 SKUID 3.8 TRACKVIA, INC. 3.9 ULTIMUS 3.10 XENOSS 4 Strategic Low-Code Development: Trend Forecast Analysis Low-code platforms have transformed software development, enabling fast and cost-effective app development. This article covers vital components like creating effective minimum viable products, execution strategies, and key performance indicators to look for in a good low code platform for mobile app development. The article also lists the top 10 platforms, like Airkit, Betty Blocks, and Creatio, which offer innovative solutions to reduce time-to-market and produce exceptional results. 1. Low-Code Development Essentials: Creating and Deploying Effective MVPs Creating a software product or app from scratch doesn't have to be long and tiresome when it can be fast and fun with the help of low-code application development platforms. Before you start building your app around the no code framework, you need to create a minimum viable product (MVP) that can thrive on its own in the market. Defining the attributes of your app to meet your value proposition is essential. Having a plan of execution alongside the best lowcode development tools leads to the success of your software development projects. Effective execution strategies and product development strategies are far more critical to the success of your product than the development process itself. Thanks to low-code platforms, developing and deploying the desired features in your app is faster and easier than ever before. Cutting down on the development time leaves you more time to think strategically about product design, marketing, and perhaps sales. 2. KPIs of a Good Low Code Development Platform Low-code platforms for mobile app development allow organizations to deliver new user experiences faster. While evaluating different low-code application development platforms that meet your business needs, we highly recommend these factors, KPIs, and features to look for: Drag-and-drop interface: Enables non-technical users to create apps, reducing IT burden. It boosts productivity and lowers development time and costs. Develop once and deploy anywhere: Low code mobile app development platforms create apps for multiple platforms (cross platforms) without extra coding. It cuts down on IT workload and speeds up time-to-market. Seamless integration with enterprise systems: Simplifies the integration of enterprise systems with low code app development platforms, trims development time and costs, and enhances system efficiency. Intelligent BI and analytics: Automatically analyzes data, minimizing the time and effort required for data analysis. Leverage insights for data-driven decisions and improves business outcomes. AI-enabled data enrichment: Automatically fills in missing values or adds more data points to enrich the data. Improves data quality and accuracy and reduces IT workload. Complete visibility of data with dashboards: Provides a real-time view of app performance and user behavior. Monitors and improves app performance and user experience. Compliance with international data security policies: Ensures compliance with GDPR, HIPAA, Intertek, BSI, and AICPA SOC, reducing the risk of data breaches and ensuring data privacy. Flexibility for coding and posting: Enables developers to use preferred coding languages and frameworks, improving developer productivity. Transparency and predictability with pricing: This provides transparency and predictability regarding pricing. Allows budgeting for app development and reduces the risk of cost overruns. Low-code platforms help businesses develop applications quickly and efficiently. They offer a visual development environment, integrate with existing systems, support rapid application development, cross-platform compatibility, customization, and security. They are an excellent solution for businesses wanting to build applications quickly and cost-effectively. 3. Top 10 Low-Code App Development Platforms Today's low-code development platforms, which use the most recent low code technology, put more emphasis on innovation and optimization of business processes than just quick development and deployment. When your prime focus is fast-paced app development, there are some platforms that go above and beyond to reduce time-to-market and produce exceptional results, as listed down below. 3.1 Airkit Building complex apps with beautiful front-end experiences requires custom components, workflows, and styles. Share and iterate with the team to collaborate on application development. Airkit uses a visual builder, conversation automation, agent automation, security, and integrations. Latching on to anything with pre-built integrations helps with fast and free additional functionalities. For excellent CX, use components for purpose-built CX across all platforms. Reusable components and templates for designing personalized cross platform buyer journeys. With app debuggers, you can debug, test, and preview apps and use multi-environment deployment with a single click. Manage and control security and scalability with role-based access, versioning and environments, as well as end-user authentication. 3.2 Betty Blocks Betty Blocks is an enterprise-grade no-code development platform that lets users build collaboratively with no limitations. It lets you build apps with rapid application development technology, automate processes, and maximize efficiency. It is utilized by citizen developers to build solutions that integrate with the current tech stack. Building internal applications, customer-facing apps, and process automations is simple and easy to innovate with Betty Blocks. It offers development, testing, and production environments on its public cloud as well as on-premise and cloud providers in its standard and enterprise plans, respectively. As far as free and fast integrations are concerned, it integrates with everything from its Betty Blocks Store. It also lets you build your own integrations using the API. Its intuitive drag-and-drop user interface builder allows reusability, radically shortens the time to market, and empowers the citizen development workforce. 3.3 Creatio Creatio is a no-code development platform with a compostable architecture. Creatio Studio allows for no-code application development with an extreme degree of freedom. It lets you select the available types of apps, connectors, and OOTB functionality templates to manage instances and facilitate the collaborative development process. It is packed with intuitive no-code design automation tools to create and modify pages and views, data models, workflows, and integrations in a no-code workplace. It has a library of predefined views, widgets, and templates to accelerate the design process. Optimize and manage structured and fluid processes using workflow management capabilities with advanced analytics. Add integrations with SOAP and REST integration connectors. Use AI and ML to automate your workflows and enhanced security and safety for enterprise application platform scalability. Using the collaborative process designer, accelerate process design and standardize process management with team efforts. 3.4 Decisions Decisions is a powerful low code automation platform and business process management software that is capable of building no-code and low code applications. It helps turn siloed decisions into centralized rules. Its no-code intelligent process automation platform enables the codification of business logic and automation decisions, manages workflows, finds and fixes problems, connects systems to unify operations, and designs seamless experiences. Its visual design interface helps to design, optimize, and launch complex processes without writing code. Building software apps that solve business problems by automating functions to simplify, standardize, and streamline business operations and stay compliant is easy with Decisions. 3.5 Interfacing. Intefacing offers a business transformation suite using low-code rapid application development technology. It primarily supports business process optimization, quality control, continuous improvement, change management, SOP development, digital transformation, business excellence, and stakeholder happiness. It extensively offers eFORMS, process automation, low code database table entity designer, system integration designer, tax monitoring and delegation, custom rules and actions, text and voice messaging services, custom dashboard design, and app mobile touchscreen for better control over your low code mobile app development. Interfacing allows building simple to complex consumer-focused applications and business processes in hours, not days. 3.6 Kissflow Kissflow's enterprise-grade low code application development platform lets businesses take control with no IT background. It helps digitize operations, automate processes, and modernize apps using its components. The software offers a comprehensive suite of features such as application builder, process designer, boards, reports, and analytics, and custom UI. It also provides collaboration, developer sandbox, extensive integrations, external portals, and roles-based access control for application deployment with new builds. Using a visual builder for forms with easy drag-and-drop options, work management, intuitive dashboards, communication, and collaboration, Kissflow has emerged as an industry standard in no-code development. Bring business and IT together with a DevOps approach, streamline ad-hoc requests, manage and control with a central console, and reap returns with high productivity and a lower time-to-market with Kissflow. 3.7 Skuid With Skuid, you can build low-code mobile apps from scratch for multiple platforms that are user-friendly. It allows design interdependence, composite apps, and rapid prototyping. Custom user experience options on Skuid NLX involve design decisions about interaction, navigation, and app structure. Skuid SFX helps build modern, custom Salesforce apps. It helps with lightning customization, portals and communities, and a high-performance engine. Skuid EXP for enterprise HR app creation brings features to maximize platform value, flexible deployment, and people-centered portal creation. Components on Skuid include account dashboards, customer request forms, opportunity management, quick orders, revenue and expense dashboards, dynamic forms, retail data dashboards, and a contact directory. These features help increase app adoption and innovation by 10x. 3.8 TrackVia, Inc. TrackVia helps automate processes in a business to connect and track everything that matters. It allows for seamless integration with existing ERP, CRM, BPM, financial systems, and more. It helps keep up with product and quality, compliance, custom workflows, supply chain management, project management, and field services. Its low-code app development platform enables users to build business apps without code and without limits with the help of its toolkit and a canvas. It brings intelligent workflow automation, single to multiple sandbox environments with unlimited applications and unlimited storage, and records for 1 administrator and 5 users. Its pricing plans include mobile, quick start, business, and enterprise for citizen developers in any industry. 3.9 Ultimus Ultimus offers a highly customizable platform with integration capabilities for business process management. It has a strong focus on security and compliance and offers scalability and dedicated support. Ultimus streamlines app development with a cost-effective platform, empowering non-IT business users to create custom apps easily. Its mobile-ready technology deploys on-cloud or on-premises servers, prioritizes decision-making, and improves the customer experience by eliminating isolated apps and data. A unified inbox and high-productivity portal fuses interactions with customers, employees, and partners. Ultimus avoids high upfront costs with flexible pricing options. 3.10 Xenoss Xenoss's mar-tech, low-code platform offers up to 40% cost savings and the fastest time-to-market in the industry. It has ad-tech and mar-tech parts like a bidding cluster, mission control, campaign front end, account server, logging cluster, predictor optimization engine, aggregator, reporter, DMP profile builder, DMP segment builder, DMP real-time audience DB cluster, health monitoring system, and real-time anti-fraud. Its feature set includes campaign management, budget management, creatives, supply integrations, device targeting, geographic targeting, audience targeting, dayparting, media planning, the DMP, automatic campaign optimization, manual campaign optimization, tracking, reporting, and analysis, support tools, and the data collection web SDK. It offers a customizable and integratable user-friendly platform. With a strong focus on scalability, it offers dedicated support. Its pricing is based on a per-user basis. 4. Strategic Low-Code Development: Trend Forecast Analysis Large companies will keep using low-code platforms for digital transformation in the near future because their visual interfaces and pre-built components can speed up software development. Strategic low-code development will be a must for reducing time-to-market, speeding up digital transformation, and putting security and compliance front and center. More and more people will use industry-specific solutions, AI integration, collaboration, and process automation, which will streamline operations and make them more efficient. Some of the best low code app development platforms will meet security and compliance requirements like HIPAA and PCI, so sensitive information will be safe. AI and machine learning tools will make it easier to solve problems and improve processes. This will bring IT and business operations closer than ever before. These automation platforms will be crucial to making businesses more profitable and stable because they will let them get the most done with the least amount of work.

Read More
INNOVATION, SOFTWARE, FUTURE TECH

Empowering Industry 4.0 with Artificial Intelligence

Article | November 14, 2022

The next step in industrial technology is about robotics, computers and equipment becoming connected to the Internet of Things (IoT) and enhanced by machine learning algorithms. Industry 4.0 has the potential to be a powerful driver of economic growth, predicted to add between $500 billion- $1.5 trillion in value to the global economy between 2018 and 2022, according to a report by Capgemini.

Read More
SOFTWARE

How Artificial Intelligence Is Transforming Businesses

Article | August 8, 2022

Whilst there are many people that associate AI with sci-fi novels and films, its reputation as an antagonist to fictional dystopic worlds is now becoming a thing of the past, as the technology becomes more and more integrated into our everyday lives. AI technologies have become increasingly more present in our daily lives, not just with Alexa’s in the home, but also throughout businesses everywhere, disrupting a variety of different industries with often tremendous results. The technology has helped to streamline even the most mundane of tasks whilst having a breath-taking impact on a company’s efficiency and productivity

Read More

The advances of AI in healthcare

Article | February 11, 2020

With the Government investing £250 million into the project, the Lab will consider how to use AI for the benefit of patients – whether this be the deployment of existing AI methods, the development of new technologies or the testing of their safety. Amongst other things, the initiative will aim to deliver earlier diagnoses of cancer. It is estimated that in excess of 50,000 extra patients could see their cancer being detected at an early stage, thus boosting survival rates. More specifically, a study has shown that AI is quicker in identifying brain tumour tissue than a pathologist.This would have a positive knock-on effect in other areas, such as enabling money to be saved (that otherwise would have been spent on further treatment) and reducing the workload of staff (at a time when there is a crisis in NHS workforce numbers).

Read More

Spotlight

Corra

Corra is a New York, Los Angeles and London based digital commerce agency creating unified customer experiences for fashion, lifestyle, and beauty. Corra is trusted by retailers of all sizes to implement and support Magento Enterprise and SAP Hybris platforms. Proud to be honored as Magento's 2016 Omnichannel Partner of the Year.

Related News

GENERAL AI, AI APPLICATIONS, SOFTWARE

Phrasee Introduces AI Content Engine, Powering Superior, On-brand Content Generation for the World’s Leading Brands

Businesswire | June 08, 2023

Phrasee, the complete AI content platform for enterprise marketers, today introduced its industry-leading content generation capabilities to complement its AI-powered optimization solution that helps marketers achieve better results. Unlike other generative AI tools, Phrasee’s Content Engine combines the power of large language models (LLMs) with its proprietary controlled natural language generation (NLG). This unique combination means marketers can now generate on-brand, high-performing content for any marketing use case, all delivered via custom, no-code workflows. While many tools are racing to jump on the generative AI bandwagon, Phrasee has been perfecting the art of AI content generation for eight years, evolving its platform to fine-tune AI content to a brand's tone of voice and drive increased engagement via optimization. The Phrasee AI Content Engine uses deep learning that is trained on a unique data set of thousands of experiments and billions of marketing data points, resulting in a higher-quality creative output​ that is proven to perform. “We live in a world where anyone can create content on demand through LLMs and a simple, chat-based interface, but just because it’s created, doesn’t mean it’s good,” said Parry Malm, Phrasee CEO and co-founder. “Good content engages the target audience, builds brand recognition, and most importantly, drives results. We envision a future where the world’s top brands drive awesome marketing results through AI. And the Phrasee platform is doing exactly that today for our customers around the world.” Phrasee is the only platform that provides the full range of AI content capabilities – generation, optimization, personalization, and performance insights. Content created through Phrasee is crafted with industry-leading brand controls and performance optimized through deep learning and automated experimentation. Phrasee helps enterprise marketers achieve better results by: Creating content at scale Phrasee empowers marketing teams with unlimited creativity, generating high-quality, data-backed, on-brand content, at scale, across the digital customer journey: emails, product descriptions, ads, social posts, articles/blogs, push and SMS messaging, and web/app copy. Maximizing customer engagement and revenue Phrasee optimizes and personalizes content to increase engagement, conversions, and customer lifetime value with performance that doesn’t degrade over time. Granular performance data helps marketers track the actual impact AI content is driving for the business and key KPIs. Automating experimentation Phrasee makes it easy to test, learn, and iterate on marketing messages to deliver even better performance from digital campaigns. Easily experiment with content and ensure a brand’s best-performing messages reach the most people. The self-serve UI makes testing and optimization at scale a reality with multi-step workflows and out-of-the-box integrations. Providing deeper customer insights that eliminate guesswork Phrasee’s language insight reports analyze content experiments to reveal the words, emojis, and tones a brand’s audiences respond to most (and least) and how they evolve. Marketers can apply these learnings across their marketing efforts to ensure their messaging always resonates. “Our suite of new generative AI capabilities provides enterprise marketers with an exclusive combination of AI-powered tools that not only generate on-brand, high-quality content but add the ability to optimize and personalize that content to drive increased engagement and revenue. This is what good content looks like,” said Matt Simmonds, chief product and technology officer at Phrasee. “No other platform can provide this mix of solutions, and we are just getting started. Stay tuned for the release of more unique tools designed specifically to help enterprises embrace generative AI with confidence and achieve measurable results.” Contact us for a demo. Meet us at Salesforce Connections June 7-8 Meet the Phrasee team at Salesforce Connections in Chicago at the McCormick Place West Building from June 7-8 and learn how generative AI is helping marketers increase loyalty, engagement, and ROI through the power of AI-optimized marketing messages. Phrasee is an Explorer-level sponsor at this year’s Salesforce Connections, two of the biggest days in marketing, commerce, and customer-first innovation. Today, at 9:30 a.m. CDT, Home Chef will be taking the stage with Phrasee for the session, “How Generative AI is Maximizing Customer Engagement,” at the Lincoln Park Theater. Attendees will learn first-hand from Home Chef’s Lauren MacArtney, senior lifecycle marketing manager, and Natalie Mesgleski, lifecycle marketing associate, how AI-optimized content can boost click-through rates and drive greater ROI using Phrasee and Salesforce Marketing Cloud. They will be joined by Lindsey Nelson, Salesforce retail industry advisor, and Jasper Pye, Phrasee vice president of product. For more information about attending, check out Phrasee’s website. About Phrasee Phrasee believes in a future where enterprise marketers drive unprecedented results using AI. Phrasee’s AI-powered platform generates the best-performing content at scale and with enterprise-grade controls across digital channels to realize those results and enable customers to compete effectively in this always-on, digital world. Its platform creates, optimizes, and analyzes on-brand marketing content in real-time, proven to drive more clicks, conversions, and revenue across your email marketing, push notifications, SMS marketing, and more. Phrasee boosts customer engagement and increases lifetime value for the world’s leading brands, including Sephora, Sainsbury’s, Currys, Pet Supplies Plus, Novo Nordisk, and Williams Sonoma, all while maintaining their unique brand standards and voice.

Read More

GENERAL AI, AI APPLICATIONS, SOFTWARE

Simplifai launches an Artificial Intelligence (AI) solution for digital archiving of emails and attachments

Prnewswire | May 26, 2023

Simplifai, the Secure AI company, today announced the public launch of Simplifai Archiver, an AI-powered solution that intelligently archives email and attached documents. It ensures appropriate emails and documents are filtered for privacy or sensitivity, are made publicly made available if appropriate, and finally correctly archived. Emails that are private are excluded from archiving and publishing. The solution supports multiple forms of automation and decision support. Norway alone spends 7.7 billion Norwegian kroner (approximately 770 million Euros) per year on archiving solutions*, however many do not archive emails as there has been few tools that do so efficiently. Reports by Riksrevisjonen** points to a lack of archiving as a structural problem that affects transparency and trust in democracy. These are problems the Simplifai Archiver addresses. Simplifai Archiver uses trainable artificial intelligence to deduce whether an email is public or personal, is suitable for archiving, and whether or not it is appropriate to be published publicly. Initially focused on Norway, the Simplifai Archiver has been developed in a MVP project with The Norwegian National Archives and has already received official recognition by the Norwegian Data Protection Authority. Simplifai already has two customers using this solution. Claims Link has been using a light version of Simplifai Archiver for 1.5 years, and Gjerdrum Municipality is going live in one month. Simplifai Archiver will soon be available for widespread usage, for public entities and private organizations around the world. "Simplifai delivers artificial intelligence solutions to make employees more efficient and productive. Our primary aim is to make employee's jobs easier, and taking care of the elements that can be solved programmatically," said Bård Myrstad, Simplifai CEO. "Simplifai Archiver is a solution that takes care of email archiving and publication of necessary emails with one--if that--clicks, while protecting their personal correspondence." Furthermore, Simplifai Archiver has out-of-the-box integrations with existing systems such as Microsoft Sharepoint, Microsoft Dynamics 365, Documaster, Acos WebSak andElements from Sikri Group. Simplifai Archiver has previously been referred to in Norwegian as Digital Arkiv Medarbeider (DAM). About Simplifai Founded in 2017, Simplifai is the secure AI company. We create the Simplifai AI Automation platform, which is used to create Simplifai Archiver, Claims Handling, Document Handling, Debt Collection, and Customer Service solutions. We are founded in Oslo, Norway, with offices in Pune India, the Netherlands, Sweden, and Ukraine. Learn more: www.simplifai.ai.

Read More

AI TECH, GENERAL AI, SOFTWARE

Mural Unveils AI-Powered Capabilities for Enterprise Collaboration at Microsoft Build

Prnewswire | May 23, 2023

Mural, a leading visual collaboration company, today unveiled new AI-powered capabilities designed to make enterprise team collaboration even better. Mural's new AI capabilities, powered by Microsoft Azure OpenAI, infuse efficiency into problem-solving and brainstorming to help teams synthesize ideas and reach consensus faster. With AI-generated idea clustering, AI-powered mind maps, and streamlined actions to complete common tasks and generate content, teams can spend more time analyzing results and driving the work that matters. By leveraging Azure OpenAI's scalability and ease of use, enterprises can unlock the full potential of their teams and drive exceptional outcomes using Mural's robust features –– safely and securely. Mural will demonstrate the new capabilities at the Microsoft Build conference in Seattle, Washington, on May 23, 2023. "At Mural, we give teams the tools to work smarter and collaborate better," said David Baga, CEO of Mural. "We're excited to be releasing new features that will help teams work together more effectively, no matter when or where they work. Our new AI-powered features powered by Microsoft help teams save time while also boosting their potential for solving problems." Mural is powered by Microsoft Azure, enabling the company to scale and operate on a secure cloud built to meet the needs of global enterprises. The new AI-powered capabilities will be built on Microsoft Azure OpenAI, enabling Mural to leverage Microsoft's capabilities and framework for responsible AI safely and securely. In 2022, Mural was awarded the Microsoft Partner of the Year Award for its integration with Microsoft Teams and also earned Microsoft 365 Certification — the first application in the visual collaboration category to achieve this distinction. Today, Mural integrates with the Microsoft ecosystem to create connected collaboration experiences that eliminate context switching and improve workflows, saving teams hundreds of hours weekly. Most recently, Mural's integration with Microsoft Teams expanded to Microsoft 365 and Outlook. These integrations provide Microsoft users the ability to search, share, and collaborate on murals in real time from within Outlook or the M365 platform. Other integrations include Azure DevOps, OneDrive, PowerPoint, Excel, and Word. Mural's AI-powered capabilities will allow members to get started quickly and conquer the blank page by generating ideas, finding common themes, and helping to expand on a concept. Specific AI-powered features to be available in the private beta will include: Mind maps - Beginning with a central idea, users can leverage AI to suggest additional ideas based off of initial input. This enables collaborative teams to generate and expand on ideas faster and more effectively than before. Clustering - Leveraging AI to identify patterns and similarities between ideas, while automatically moving related items together into named groups, this feature will empower teams to effectively synthesize ideas and quickly move forward with more accurate recommendations, insights, and consensus. Actions - Harnessing AI capabilities, users will be able to save time by streamlining common meeting leader tasks in a mural like starting timers, voting sessions, and generating content for brainstorming. As an enterprise-ready solution, the new capabilities are designed to be private and secure for the teams that use them. Alongside these new capabilities, Mural recently announced an updated user interface thoughtfully designed with a modern look to be simple for teams to begin utilizing right away. "Conceptually, our priority was to inject a visual element to the AI technology that has been shaking up the workplace," said Matt Heying, head of product at Mural. "With this in mind, our AI capabilities are designed to leverage the uniquely human capabilities of creative problem-solving and collaborative teamwork all in one place with the benefits of AI. By freeing users from various laborious tasks and making the results collaborative and visual, the ability to invest in higher-order thinking becomes a path to formerly untapped productivity and ingenuity." The company will discuss the new AI-powered capabilities in more depth in a session at Microsoft Build, titled: Slow Starts to Stellar Results: How AI Can Improve Team Collaboration. The session will be given virtually on May 23 from 5:15-5:30 p.m. PT and will be held live on May 24 from 11:30-11:45 a.m. PT. Participants can sign up for a private beta* waitlist after the live demo/session on May 23 to test these features and provide feedback to Mural's product and engineering teams. Mural plans to announce additional capabilities later this year. For more information, please visit: https://bit.ly/4391mwm. To sign up for the private beta* waitlist, please click https://bit.ly/43gK1BP. *AI-powered capabilities subject to testing and defects. Provided warranty free, "as is" and "as available" basis. Mural is not liable for any losses that may result from private beta. About Mural Mural is how teams work. By combining technology and practice, Mural makes it possible for you to reimagine the way you meet, collaborate, and get things done. Trusted by 95% of the Fortune 100, including Autodesk, IBM, Microsoft, and SAP, teams across every department use Mural to collaborate visually and do their best work — together. Whether in real time or asynchronously, hybrid or remote, you'll see faster progress, happier teams, and remarkable results with Mural. Try it for free at www.mural.co.

Read More

GENERAL AI, AI APPLICATIONS, SOFTWARE

Phrasee Introduces AI Content Engine, Powering Superior, On-brand Content Generation for the World’s Leading Brands

Businesswire | June 08, 2023

Phrasee, the complete AI content platform for enterprise marketers, today introduced its industry-leading content generation capabilities to complement its AI-powered optimization solution that helps marketers achieve better results. Unlike other generative AI tools, Phrasee’s Content Engine combines the power of large language models (LLMs) with its proprietary controlled natural language generation (NLG). This unique combination means marketers can now generate on-brand, high-performing content for any marketing use case, all delivered via custom, no-code workflows. While many tools are racing to jump on the generative AI bandwagon, Phrasee has been perfecting the art of AI content generation for eight years, evolving its platform to fine-tune AI content to a brand's tone of voice and drive increased engagement via optimization. The Phrasee AI Content Engine uses deep learning that is trained on a unique data set of thousands of experiments and billions of marketing data points, resulting in a higher-quality creative output​ that is proven to perform. “We live in a world where anyone can create content on demand through LLMs and a simple, chat-based interface, but just because it’s created, doesn’t mean it’s good,” said Parry Malm, Phrasee CEO and co-founder. “Good content engages the target audience, builds brand recognition, and most importantly, drives results. We envision a future where the world’s top brands drive awesome marketing results through AI. And the Phrasee platform is doing exactly that today for our customers around the world.” Phrasee is the only platform that provides the full range of AI content capabilities – generation, optimization, personalization, and performance insights. Content created through Phrasee is crafted with industry-leading brand controls and performance optimized through deep learning and automated experimentation. Phrasee helps enterprise marketers achieve better results by: Creating content at scale Phrasee empowers marketing teams with unlimited creativity, generating high-quality, data-backed, on-brand content, at scale, across the digital customer journey: emails, product descriptions, ads, social posts, articles/blogs, push and SMS messaging, and web/app copy. Maximizing customer engagement and revenue Phrasee optimizes and personalizes content to increase engagement, conversions, and customer lifetime value with performance that doesn’t degrade over time. Granular performance data helps marketers track the actual impact AI content is driving for the business and key KPIs. Automating experimentation Phrasee makes it easy to test, learn, and iterate on marketing messages to deliver even better performance from digital campaigns. Easily experiment with content and ensure a brand’s best-performing messages reach the most people. The self-serve UI makes testing and optimization at scale a reality with multi-step workflows and out-of-the-box integrations. Providing deeper customer insights that eliminate guesswork Phrasee’s language insight reports analyze content experiments to reveal the words, emojis, and tones a brand’s audiences respond to most (and least) and how they evolve. Marketers can apply these learnings across their marketing efforts to ensure their messaging always resonates. “Our suite of new generative AI capabilities provides enterprise marketers with an exclusive combination of AI-powered tools that not only generate on-brand, high-quality content but add the ability to optimize and personalize that content to drive increased engagement and revenue. This is what good content looks like,” said Matt Simmonds, chief product and technology officer at Phrasee. “No other platform can provide this mix of solutions, and we are just getting started. Stay tuned for the release of more unique tools designed specifically to help enterprises embrace generative AI with confidence and achieve measurable results.” Contact us for a demo. Meet us at Salesforce Connections June 7-8 Meet the Phrasee team at Salesforce Connections in Chicago at the McCormick Place West Building from June 7-8 and learn how generative AI is helping marketers increase loyalty, engagement, and ROI through the power of AI-optimized marketing messages. Phrasee is an Explorer-level sponsor at this year’s Salesforce Connections, two of the biggest days in marketing, commerce, and customer-first innovation. Today, at 9:30 a.m. CDT, Home Chef will be taking the stage with Phrasee for the session, “How Generative AI is Maximizing Customer Engagement,” at the Lincoln Park Theater. Attendees will learn first-hand from Home Chef’s Lauren MacArtney, senior lifecycle marketing manager, and Natalie Mesgleski, lifecycle marketing associate, how AI-optimized content can boost click-through rates and drive greater ROI using Phrasee and Salesforce Marketing Cloud. They will be joined by Lindsey Nelson, Salesforce retail industry advisor, and Jasper Pye, Phrasee vice president of product. For more information about attending, check out Phrasee’s website. About Phrasee Phrasee believes in a future where enterprise marketers drive unprecedented results using AI. Phrasee’s AI-powered platform generates the best-performing content at scale and with enterprise-grade controls across digital channels to realize those results and enable customers to compete effectively in this always-on, digital world. Its platform creates, optimizes, and analyzes on-brand marketing content in real-time, proven to drive more clicks, conversions, and revenue across your email marketing, push notifications, SMS marketing, and more. Phrasee boosts customer engagement and increases lifetime value for the world’s leading brands, including Sephora, Sainsbury’s, Currys, Pet Supplies Plus, Novo Nordisk, and Williams Sonoma, all while maintaining their unique brand standards and voice.

Read More

GENERAL AI, AI APPLICATIONS, SOFTWARE

Simplifai launches an Artificial Intelligence (AI) solution for digital archiving of emails and attachments

Prnewswire | May 26, 2023

Simplifai, the Secure AI company, today announced the public launch of Simplifai Archiver, an AI-powered solution that intelligently archives email and attached documents. It ensures appropriate emails and documents are filtered for privacy or sensitivity, are made publicly made available if appropriate, and finally correctly archived. Emails that are private are excluded from archiving and publishing. The solution supports multiple forms of automation and decision support. Norway alone spends 7.7 billion Norwegian kroner (approximately 770 million Euros) per year on archiving solutions*, however many do not archive emails as there has been few tools that do so efficiently. Reports by Riksrevisjonen** points to a lack of archiving as a structural problem that affects transparency and trust in democracy. These are problems the Simplifai Archiver addresses. Simplifai Archiver uses trainable artificial intelligence to deduce whether an email is public or personal, is suitable for archiving, and whether or not it is appropriate to be published publicly. Initially focused on Norway, the Simplifai Archiver has been developed in a MVP project with The Norwegian National Archives and has already received official recognition by the Norwegian Data Protection Authority. Simplifai already has two customers using this solution. Claims Link has been using a light version of Simplifai Archiver for 1.5 years, and Gjerdrum Municipality is going live in one month. Simplifai Archiver will soon be available for widespread usage, for public entities and private organizations around the world. "Simplifai delivers artificial intelligence solutions to make employees more efficient and productive. Our primary aim is to make employee's jobs easier, and taking care of the elements that can be solved programmatically," said Bård Myrstad, Simplifai CEO. "Simplifai Archiver is a solution that takes care of email archiving and publication of necessary emails with one--if that--clicks, while protecting their personal correspondence." Furthermore, Simplifai Archiver has out-of-the-box integrations with existing systems such as Microsoft Sharepoint, Microsoft Dynamics 365, Documaster, Acos WebSak andElements from Sikri Group. Simplifai Archiver has previously been referred to in Norwegian as Digital Arkiv Medarbeider (DAM). About Simplifai Founded in 2017, Simplifai is the secure AI company. We create the Simplifai AI Automation platform, which is used to create Simplifai Archiver, Claims Handling, Document Handling, Debt Collection, and Customer Service solutions. We are founded in Oslo, Norway, with offices in Pune India, the Netherlands, Sweden, and Ukraine. Learn more: www.simplifai.ai.

Read More

AI TECH, GENERAL AI, SOFTWARE

Mural Unveils AI-Powered Capabilities for Enterprise Collaboration at Microsoft Build

Prnewswire | May 23, 2023

Mural, a leading visual collaboration company, today unveiled new AI-powered capabilities designed to make enterprise team collaboration even better. Mural's new AI capabilities, powered by Microsoft Azure OpenAI, infuse efficiency into problem-solving and brainstorming to help teams synthesize ideas and reach consensus faster. With AI-generated idea clustering, AI-powered mind maps, and streamlined actions to complete common tasks and generate content, teams can spend more time analyzing results and driving the work that matters. By leveraging Azure OpenAI's scalability and ease of use, enterprises can unlock the full potential of their teams and drive exceptional outcomes using Mural's robust features –– safely and securely. Mural will demonstrate the new capabilities at the Microsoft Build conference in Seattle, Washington, on May 23, 2023. "At Mural, we give teams the tools to work smarter and collaborate better," said David Baga, CEO of Mural. "We're excited to be releasing new features that will help teams work together more effectively, no matter when or where they work. Our new AI-powered features powered by Microsoft help teams save time while also boosting their potential for solving problems." Mural is powered by Microsoft Azure, enabling the company to scale and operate on a secure cloud built to meet the needs of global enterprises. The new AI-powered capabilities will be built on Microsoft Azure OpenAI, enabling Mural to leverage Microsoft's capabilities and framework for responsible AI safely and securely. In 2022, Mural was awarded the Microsoft Partner of the Year Award for its integration with Microsoft Teams and also earned Microsoft 365 Certification — the first application in the visual collaboration category to achieve this distinction. Today, Mural integrates with the Microsoft ecosystem to create connected collaboration experiences that eliminate context switching and improve workflows, saving teams hundreds of hours weekly. Most recently, Mural's integration with Microsoft Teams expanded to Microsoft 365 and Outlook. These integrations provide Microsoft users the ability to search, share, and collaborate on murals in real time from within Outlook or the M365 platform. Other integrations include Azure DevOps, OneDrive, PowerPoint, Excel, and Word. Mural's AI-powered capabilities will allow members to get started quickly and conquer the blank page by generating ideas, finding common themes, and helping to expand on a concept. Specific AI-powered features to be available in the private beta will include: Mind maps - Beginning with a central idea, users can leverage AI to suggest additional ideas based off of initial input. This enables collaborative teams to generate and expand on ideas faster and more effectively than before. Clustering - Leveraging AI to identify patterns and similarities between ideas, while automatically moving related items together into named groups, this feature will empower teams to effectively synthesize ideas and quickly move forward with more accurate recommendations, insights, and consensus. Actions - Harnessing AI capabilities, users will be able to save time by streamlining common meeting leader tasks in a mural like starting timers, voting sessions, and generating content for brainstorming. As an enterprise-ready solution, the new capabilities are designed to be private and secure for the teams that use them. Alongside these new capabilities, Mural recently announced an updated user interface thoughtfully designed with a modern look to be simple for teams to begin utilizing right away. "Conceptually, our priority was to inject a visual element to the AI technology that has been shaking up the workplace," said Matt Heying, head of product at Mural. "With this in mind, our AI capabilities are designed to leverage the uniquely human capabilities of creative problem-solving and collaborative teamwork all in one place with the benefits of AI. By freeing users from various laborious tasks and making the results collaborative and visual, the ability to invest in higher-order thinking becomes a path to formerly untapped productivity and ingenuity." The company will discuss the new AI-powered capabilities in more depth in a session at Microsoft Build, titled: Slow Starts to Stellar Results: How AI Can Improve Team Collaboration. The session will be given virtually on May 23 from 5:15-5:30 p.m. PT and will be held live on May 24 from 11:30-11:45 a.m. PT. Participants can sign up for a private beta* waitlist after the live demo/session on May 23 to test these features and provide feedback to Mural's product and engineering teams. Mural plans to announce additional capabilities later this year. For more information, please visit: https://bit.ly/4391mwm. To sign up for the private beta* waitlist, please click https://bit.ly/43gK1BP. *AI-powered capabilities subject to testing and defects. Provided warranty free, "as is" and "as available" basis. Mural is not liable for any losses that may result from private beta. About Mural Mural is how teams work. By combining technology and practice, Mural makes it possible for you to reimagine the way you meet, collaborate, and get things done. Trusted by 95% of the Fortune 100, including Autodesk, IBM, Microsoft, and SAP, teams across every department use Mural to collaborate visually and do their best work — together. Whether in real time or asynchronously, hybrid or remote, you'll see faster progress, happier teams, and remarkable results with Mural. Try it for free at www.mural.co.

Read More

Events