DIGITAL MARKETING TRANSFORMED. THE FUTURE OF DAM

N/A | May 22, 2019 | 36 views

As a busy marketer, you probably rely heavily on your Digital Asset Management system to support your marketing campaigns, meet customer expectations and do so quickly and easily.

Spotlight

OneNeck IT Solutions

"OneNeck® IT Solutions LLC, a wholly owned subsidiary of Telephone and Data Systems Inc. (TDS), employs nearly 550 people throughout the U.S. The company offers hybrid IT solutions including cloud and hosting solutions, managed services, ERP application management, professional services and IT hardware. OneNeck also has Tier 3 data centers in Arizona, Colorado, Iowa, Minnesota, Oregon and Wisconsin. "

OTHER ARTICLES
AI TECH

The Revolutionary Power of 5G in Automation and Industry Digitization

Article | July 20, 2022

Fifth-generation (5G) mobile phone networks that can carry data up to 50 times faster than major carriers' current phone networks are now rolling out. But 5G promises to do more than just speed up our phone service and download times. The mobile industry's fifth-generation (5G) networks are being developed and are prepared for deployment. The expansion of IoT and other intelligent automation applications is being significantly fueled by the advancing 5G networks, which are becoming more widely accessible. For advancements in intelligent automation—the Internet of Things (IoT), Artificial Intelligence (AI), driverless cars, virtual reality, blockchain, and future innovations we haven't even considered yet—5 G's lightning-fast connectivity and low-latency are essential. The arrival of 5G represents more than simply a generational shift for the tech sector as a whole. Contributions by 5G Networks For a number of reasons, the manufacturing sector is moving toward digitalization: to increase revenue by better servicing their customers; to increase demand; to outperform the competition; to reduce costs by boosting productivity and efficiency; and to minimize risk by promoting safety and security. The main requirements and obstacles in the digitization industry were recently recognized by a study. Millions of devices with ultra-reliable, robust, immediate connectivity. Gadgets, which are expensive with a long battery life. Asset tracking along the constantly shifting supply chains. Carrying out remote medical operations. Enhancing the purchasing experience with AR/VR. Implementing AI to improve operations across the board or in various departments. The mobile telecommunications requirements of the Internet of Things cannot be met by the current 4G and 4G LTE networks. Compared to current 4G LTE networking technologies, 5G can also offer a solution to the problem and the quickest network data rate with a relatively low cost and greater communication coverage. The 5G network's quick speeds will lead to new technical developments. The upcoming 5G technology will support hundreds of billions of connections, offer transmission speeds of 10 Gbps, and have an extremely low latency of 1 ms. Additionally, it makes rural areas' services more dependable, minimizing service disparities between rural and urban areas. Even though the 5G network is a development of the 4G and 4G LTE networks, it has a whole new network design and features like virtualization that provide more than impressively fast data speeds.

Read More
SOFTWARE

AI's Impact on Improving Customer Experience

Article | July 13, 2022

To enhance the consumer experience, businesses all over the world are experimenting with artificial intelligenace (AI), machine learning, and advanced analytics. Artificial intelligence (AI) is becoming increasingly popular among marketers and salespeople, and it has become a vital tool for businesses that want to offer their customers a hyper-personalized, outstanding experience. Customer relationship management (CRM) and customer data platform (CDP) software that has been upgraded with AI has made AI accessible to businesses without the exorbitant expenses previously associated with the technology. When AI and machine learning are used in conjunction for collecting and analyzing social, historical, and behavioral data, brands may develop a much more thorough understanding of their customers. In addition, AI can predict client behavior because it continuously learns from the data it analyzes, in contrast to traditional data analytics tools. As a result, businesses may deliver highly pertinent content, boost sales, and enhance the customer experience. Predictive Behavior Analysis and Real-time Decision Making Real-time decisioning is the capacity to act quickly and based on the most up-to-date information available, such as information from a customer's most recent encounter with a company. For instance, Precognitive's Decision-AI uses a combination of AI and machine learning to assess any event in real-time with a response time of less than 200 milliseconds. Precognitive's fraud prevention product includes Decision-AI, which can be implemented using an API on a website. Marketing to customers can be done more successfully by using real-time decisioning. For example, brands may display highly tailored, pertinent content and offer to clients by utilizing AI and real-time decisioning to discover and comprehend a customer's purpose from the data they produce in real-time. By providing deeper insights into what has already happened and what can be done to facilitate a sale through suggestions for related products and accessories, AI and predictive analytics are able to go further than historical data alone. This increases the relevance of the customer experience, increases the likelihood that a sale will be made, and increases the emotional connection that the customer has with a brand.

Read More
FUTURE TECH

The Evolution of Quantum Computing and What its Future Beholds

Article | July 26, 2022

The mechanism of quantum computers will be entirely different from anything we humans have ever created or constructed in the past. Quantum computers, like classical computers, are designed to address problems in the real world. They process data in a unique way, though, which makes them a much more effective machine than any computer in use today. Superposition and entanglement, two fundamental ideas in quantum mechanics, could be used to explain what makes quantum computers unique. The goal of quantum computing research is to find a technique to accelerate the execution of lengthy chains of computer instructions. This method of execution would take advantage of a quantum physics event that is frequently observed but does not appear to make much sense when written out. When this fundamental objective of quantum computing is accomplished, and all theorists are confident works in practice, computing will undoubtedly undergo a revolution. Quantum computing promises that it will enable us to address specific issues that current classical computers cannot resolve in a timely manner. While not a cure-all for all computer issues, quantum computing is adequate for most "needle in a haystack" search and optimization issues. Quantum Computing and Its Deployment Only the big hyperscalers and a few hardware vendors offer quantum computer emulators and limited-sized quantum computers as a cloud service. Quantum computers are used for compute-intensive, non-latency-sensitive issues. Quantum computer architectures can't handle massive data sizes yet. In many circumstances, a hybrid quantum-classical computer is used. Quantum computers don't use much electricity to compute but need cryogenic refrigerators to sustain superconducting temperatures. Networking and Quantum Software Stacks Many quantum computing software stacks virtualize the hardware and build a virtual layer of logical qubits. Software stacks provide compilers that transform high-level programming structures into low-level assembly commands that operate on logical qubits. In addition, software stack suppliers are designing domain-specific application-level templates for quantum computing. The software layer hides complexity without affecting quantum computing hardware performance or mobility.

Read More
FUTURE TECH

Language Models: Emerging Types and Why They Matter

Article | July 7, 2022

Language model systems, often known as text understanding and generation systems, are the newest trend in business. However, not every language model is made equal. A few are starting to take center stage, including massive general-purpose models like OpenAI's GPT-3 and models tailored for specific jobs. There is a third type of model at the edge that is intended to run on Internet of Things devices and workstations but is typically very compressed in size and has few functionalities. Large Language Models Large language models, which can reach tens of petabytes in size, are trained on vast volumes of text data. As a result, they rank among the models with the highest number of parameters, where a "parameter" is a value the model can alter on its own as it gains knowledge. The model's parameters, which are made of components learned from prior training data, fundamentally describe the model's aptitude for solving a particular task, like producing text. Fine-tuned Language Models Compared to their massive language model siblings, fine-tuned models are typically smaller. Examples include OpenAI's Codex, a version of GPT-3 that is specifically tailored for programming jobs. Codex is both smaller than OpenAI and more effective at creating and completing strings of computer code, although it still has billions of parameters. The performance of a model, like its capacity to generate protein sequences or respond to queries, can be improved through fine-tuning. Edge Language Models Edge models, which are intentionally small in size, occasionally take the shape of finely tuned models. To work within certain hardware limits, they are occasionally trained from scratch on modest data sets. In any event, edge models provide several advantages that massive language models simply cannot match, notwithstanding their limitations in some areas. The main factor is cost. There are no cloud usage fees with an edge approach that operates locally and offline. As significant, fine-tuned, and edge language models grow in response to new research, they are likely to encounter hurdles on their way to wider use. For example, compared to training a model from the start, fine-tuning requires less data, but fine-tuning still requires a dataset.

Read More

Spotlight

OneNeck IT Solutions

"OneNeck® IT Solutions LLC, a wholly owned subsidiary of Telephone and Data Systems Inc. (TDS), employs nearly 550 people throughout the U.S. The company offers hybrid IT solutions including cloud and hosting solutions, managed services, ERP application management, professional services and IT hardware. OneNeck also has Tier 3 data centers in Arizona, Colorado, Iowa, Minnesota, Oregon and Wisconsin. "

Related News

Sitecore Named a Strong Performer in B2C Content Marketing Platforms by Independent Research Firm

Sitecore | May 06, 2019

Sitecore®, the global leader in digital experience management software, today announced that it has been recognized as a Strong Performer in The Forrester Wave: Content Marketing Platforms for B2C Marketers, Q2 2019 report by Forrester Research, Inc. Sitecore Content Hub was among the select technologies Forrester evaluated in the independent report, which assessed the nine most significant software vendors across 30 criteria. According to the report: Sitecore’s experience supporting the content needs of large, distributed marketing organizations such as Hilton, L’Oreal and a global leader in beverages has led to market-leading capabilities in asset and campaign management. Furthermore, it is a supremely flexible and versatile part of a marketing technology stack; one customer told us ‘we’re making lots of connections with their API, and it’s very easy to work with.

Read More

Sitecore Announces Intention to Acquire Hedgehog, Plans Expanded Support for Partner Ecosystem

Sitecore | May 08, 2019

Sitecore, the global leader in digital experience management software, today announced its intention to acquire Hedgehog Development, a customer and partner-focused digital consultancy. The acquisition will accelerate Sitecore’s growth and bolster the people, technology, and services resources supporting Sitecore Solution Partners as they continue to solve customers most critical digital transformation challenges. Sitecore’s success has been built hand-in-hand with our dedicated partners. The addition of Hedgehog strengthens this community and supports Sitecore’s revenue growth, as well as the growth of our partners, said Mark Frost, CEO of Sitecore. With Hedgehog, we add a team that brings an innovative culture and critical front-line implementation expertise that increases our ability to scale in the key areas of services, training, and support. These new resources will improve our ability to help customers accelerate their digital transformation, maximize their Sitecore investments, and realize the full potential of important Sitecore features such as advanced personalization.

Read More

Econsultancy research reveals one third of organizations fear going out of business within next 36 months without reinvention of business model

Sitecore | May 21, 2019

In partnership with Sitecore, the global leader in digital experience management software, Econsultancy today released a report entitled Reinventing Commerce, providing a snapshot of the global commerce market. The research highlights that 60 percent of organizations report their business model is under critical or significant pressure to adapt to changing market conditions, with one-third concerned that the pressure could threaten the survival of their business within 36 months. A majority of companies surveyed identified a new model for growth by using commerce expertise combined with the right personalized experience for the customer. Two-thirds of respondents recognize that creating the right personalized content for their customers is how they can take on the big brands. While excited about the possible favorable business outcomes of creating the right personalized customer journey, respondents globally are conflicted about working with and competing among macro-players such as Amazon and Alibaba. Nearly the same percentage of respondents consider the top-tier e-commerce marketplaces to be a significant opportunity for growth 47 percent, even as they are concerned about working with them 46 percent.

Read More

Sitecore Named a Strong Performer in B2C Content Marketing Platforms by Independent Research Firm

Sitecore | May 06, 2019

Sitecore®, the global leader in digital experience management software, today announced that it has been recognized as a Strong Performer in The Forrester Wave: Content Marketing Platforms for B2C Marketers, Q2 2019 report by Forrester Research, Inc. Sitecore Content Hub was among the select technologies Forrester evaluated in the independent report, which assessed the nine most significant software vendors across 30 criteria. According to the report: Sitecore’s experience supporting the content needs of large, distributed marketing organizations such as Hilton, L’Oreal and a global leader in beverages has led to market-leading capabilities in asset and campaign management. Furthermore, it is a supremely flexible and versatile part of a marketing technology stack; one customer told us ‘we’re making lots of connections with their API, and it’s very easy to work with.

Read More

Sitecore Announces Intention to Acquire Hedgehog, Plans Expanded Support for Partner Ecosystem

Sitecore | May 08, 2019

Sitecore, the global leader in digital experience management software, today announced its intention to acquire Hedgehog Development, a customer and partner-focused digital consultancy. The acquisition will accelerate Sitecore’s growth and bolster the people, technology, and services resources supporting Sitecore Solution Partners as they continue to solve customers most critical digital transformation challenges. Sitecore’s success has been built hand-in-hand with our dedicated partners. The addition of Hedgehog strengthens this community and supports Sitecore’s revenue growth, as well as the growth of our partners, said Mark Frost, CEO of Sitecore. With Hedgehog, we add a team that brings an innovative culture and critical front-line implementation expertise that increases our ability to scale in the key areas of services, training, and support. These new resources will improve our ability to help customers accelerate their digital transformation, maximize their Sitecore investments, and realize the full potential of important Sitecore features such as advanced personalization.

Read More

Econsultancy research reveals one third of organizations fear going out of business within next 36 months without reinvention of business model

Sitecore | May 21, 2019

In partnership with Sitecore, the global leader in digital experience management software, Econsultancy today released a report entitled Reinventing Commerce, providing a snapshot of the global commerce market. The research highlights that 60 percent of organizations report their business model is under critical or significant pressure to adapt to changing market conditions, with one-third concerned that the pressure could threaten the survival of their business within 36 months. A majority of companies surveyed identified a new model for growth by using commerce expertise combined with the right personalized experience for the customer. Two-thirds of respondents recognize that creating the right personalized content for their customers is how they can take on the big brands. While excited about the possible favorable business outcomes of creating the right personalized customer journey, respondents globally are conflicted about working with and competing among macro-players such as Amazon and Alibaba. Nearly the same percentage of respondents consider the top-tier e-commerce marketplaces to be a significant opportunity for growth 47 percent, even as they are concerned about working with them 46 percent.

Read More

Events