Developing a data integration and lifecycle management strategy for a hybrid environment

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Cloud-based data presents a wealth of potential information for organizations seeking to build and maintain the competitive advantage in their industries. However, as discussed in the truth about information governance and the cloud most organizations will be challenged to reconcile their legacy on-premises data with new third-party cloud-based data.

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Trustwave

Trustwave helps businesses fight cybercrime, protect data and reduce security risk. With cloud and managed security services, integrated technologies and a team of security experts, ethical hackers and researchers, Trustwave enables businesses to transform the way they manage their information security and compliance programs.

OTHER ARTICLES

How to Leverage Intent Data to strengthen Your MarTech Stack

Article | February 27, 2020

Wouldn’t it be great if you’d know where to find prospects that are most likely to buy? Or what’s bugging them to delay buying? If it was possible to get insights on the purchase-intent of your buyer? Or if they are truly looking to buy? Most businesses spend huge amounts on advertising campaigns and still don’t come any close to meet their intended targets. If you’re looking to shoot a bulls-eye, landing huge B2B buyers from profiling alone is an imprecise way. This is where Intent Data comes in. Intent is an efficient tool that helps B2B marketers in precise prospect targeting based on their behavior when in the purchase cycle. Are you receiving mixed signals from your buyers? Intent Data is the solution. And it’s burying traditional marketing ways deep into oblivion. These tactics are widely adopted (40% to be precise) by B2B marketers around the world. But the information on ‘intent data’ has is found to be random, scattered and disconnected. Getting the customers’ buying journey mapped and monitored is becoming a sophisticated task for marketers today.

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AI, ML explosion will be the game changer

Article | February 27, 2020

Technologies like Artificial Intelligence and Machine Learning will enable wider audience to get access to space analytics and insights. Assisted processes through software created by Machine Learning will enable users to run sophisticated models on their data. That is what I see happening in the next few years. It’s not about replacing, it’s about assisting new types of users to get access to the type of analysis that wasn’t accessible before. Automated Machine Learning is what we are going to be seeing in the coming years. It will expand the customer/ user base of spatial analytics by making it more accessible.

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The Role of Machine Learning in Sales

Article | February 27, 2020

Two of our talented data scientists, Yong Liu and Andrew Brooks, recently showcased how Outreach helps sales reps leverage machine learning for their own continuous learning.At Spark+AI Summit 2020, they talked about how machine learning powers our sales engagement platform, as well as how they solve some of the typical challenges all data scientists face when building enterprise-grade applications.

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Enterprises Start to Find Uses for AI at the Edge

Article | February 27, 2020

Data-driven experiences are rich, immersive and immediate. But they’re also delay-intolerant data hogs. Think pizza delivery by drone, video cameras that can record traffic accidents at an intersection, freight trucks that can identify a potential system failure. These kinds of fast-acting activities need lots of data — quickly. So they can’t sustain latency as data travels to and from the cloud. That to-and-fro takes too long; instead, many of these data-intensive processes must remain localized and processed at the edge and on or near a hardware device.

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Spotlight

Trustwave

Trustwave helps businesses fight cybercrime, protect data and reduce security risk. With cloud and managed security services, integrated technologies and a team of security experts, ethical hackers and researchers, Trustwave enables businesses to transform the way they manage their information security and compliance programs.

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