Demystifying B2B Purchase Intent Data Report

| April 24, 2019

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Intent data is a game-changing tool that can enable you to increase pipeline quality, close larger deals, and significantly boost win-rates. But not all intent data is created equal, and it’s crucial to look before you leap in order to ensure the highest possible ROI.

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Verizon

For more than 100 years, Verizon has been at the center of the communications revolution. Verizon is one of the largest communication technology companies in the world.

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Create a Bulletproof IoT Device That Thrives in A Competitive Environment

Article | August 12, 2020

If you think the conventional way of designing and testing an Internet of Things (IoT) device is still relevant today, you might be wrong. Tens of billions of IoT devices surround us today. Billions more will connect to the internet in the next few years. On top of that, IoT deployment is diversifying from consumer-based to mission-critical applications in the areas of public safety, emergency response, industrial automation, autonomous vehicles, and healthcare IoT. While IoT devices offer great convenience, having large numbers of them in a small space increases complexity in device design, test, performance, and security.

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FUTURE TECH

THE METAVERSE – IN IT BUT UNAWARE OF IT?

Article | August 12, 2020

Humanity is ready for the next technology step – an interactive virtual world, where everyone can hang out with games, adventures, shopping, and the best new virtual identities. A parallel universe, if you may! Take a look at the first promotional video of the first virtual world and avatars. Circa 1986. Enter – The Metaverse – the tech world’s latest obsession that traces its origins to a dystopic sci-fi novel. Sounds like science fiction? It is not. Through the years, the journey from Habitat to a fully functioning metaverse has come together piece by piece, supported by gaming, social media, and a vibrant digital economy. We are in the Metaverse now! The Metaverse is a shared, virtual space akin to a digital mirror of the natural world, without any constraints. In a recent earnings call, Mark Zuckerberg shared his vision to turn Facebook into a metaverse company, describing it as “an embodied internet, where instead of just viewing content — you are in it.” The Metaverse literally means ‘beyond universe’ since it combines a physical reality with a virtual space only limited by our imagination. If you google the term, you’ll find numerous definitions. It has been called the Mirror World, the AR Cloud, the Magic Verse, the Spatial Internet, or Live Maps. But, one thing is sure – it’s coming and it is a big deal. Like “cyberspace,” a term coined by fiction writer William Gibson, “metaverse” also has literary origins. The term first appeared in the novel “Snow Crash,” written by Neal Stephenson in 1992. It spoke of a new space where humans, as avatars interact with each other and software-generated entities, in a three-dimensional space that uses the natural world metaphor Twenty-six years later, “Ready Player One” provided a glimpse of our possible future in the year 2045, where the world is faced with multiple crises. To escape this reality, people go to an alternate virtual universe called the OASIS. It functions as a virtual society, with its currency, own set of rules, and all. The movie could be a prototype of a future Metaverse. The video game Second Life, released in 2003 by Linden Lab, created a virtual world where users could wander, building their structures; people bought land there for either U.S. dollars or Linden Dollars’ in-game currency. With some cooperation between technology companies and futurists, the Metaverse could be just around the corner. Companies like Facebook, NVIDIA, Huawei, Microsoft, and others seem very clear of their intent to create a metaverse (their Metaverse?). The target? Compounding the size of the addressable market manifold by fusing the digital economies of the physical world with the virtual. FB is investing billions of dollars in creating devices that would make this a reality, starting with a smart wristband and VR goggles that project the wearer’s eyes. FB’s acquisition of Oculus in 2014 seems to be a step towards “getting ready for the platforms of tomorrow.” Microsoft is equipped with enough AI and mixed reality tools in their Metaverse tech stack to be a worthy contender. Satya Nadella has already declared their intention to build an ‘enterprise metaverse” using digital twins, mixed reality, and what they call Metaverse apps. FYI – Microsoft already owns Minecraft, which has its own virtual ecosystem. Gaming companies like Epic Games have already released simulation software and VR services. Epic Games (Fortnite) has raised USD 1 billion for its metaverse plans; Roblox and computing giant, Nvidia, is also working in this direction. The idea isn’t new. People have toyed with the idea of living in a virtual world for ages. A lot of money has been spent (and lost) in virtual economies like Second Life and EVE Online. Brands and retailers are already trying to create new customer engagement channels in this new world. FinTechs are attempting to seize the opportunity to capitalize on unique financial needs in the virtual world, while a battery of startups is creating new virtual products entirely, from avatars to crypto-collectibles. But the question stays, is a metaverse possible? Is it real? What does it mean for the general population – both as individuals and businesses? Will there be one Metaverse to rule them all? No single company can or should own or run the Metaverse. However, it requires cooperation to create consistency. For example – assets that one acquires in the Metaverse will need to be portable, with digital rights preferably moving between platforms owned by different corporations. Silicon Valley is a great proponent of this new world. However, critics are more guarded – they believe the Metaverse could easily become a catch phrase – like “artificial intelligence” and “blockchain” – an attempt by start-ups to woo venture dollars. Whatever form the Metaverse ultimately takes, its wider adoption will require a revolution across technologies across infra, consumer-facing devices, platforms, content, and more. Till then, we have the Marvel parallel universes to revel in – the Multiverse where the God of Mischief reigns, lives, and perhaps dies!Enable GingerCannot connect to Ginger Check your internet connection or reload the browserDisable in this text fieldRephraseRephrase current sentenceLog in to edit with Ginger×

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Edge Computing Trends in 2021

Article | August 12, 2020

With significant numbers of cloud vendors implementing edge servers in local markets, market analysts predict an incredible growth in edge computing. Furthermore, the rise in the hottest edge computing trends will be supported by the complimentary 5G network offerings. The current demand for edge-driven business models is so intense that even the COVID-19 pandemic failed to alter these predictions. A study from IDC’s worldwide IT predictions claims that the impact of this global pandemic will be one of the biggest reasons behind the growth of around 80% of edge computing investments and platform changes across various industries in the coming years. But firstly, what exactly is this edge computing, and how does it matter to technology trends? The term ‘edge’ in this points at literal geographic distribution. In layman's terms, edge computing is a kind of computing performed at or near the data source. However, unlike cloud computing, it does not rely on cloud data sources to do all the work. This doesn't mean that the cloud will disappear with edge computing; instead, it will come to you. Edge computing, in most cases, uses a variety of functions that need service provisioning closer to users. The most common examples of such functions are telco network functions, machine learning, robotics, AR/VR, and IoT. Using such emerging use cases, edge computing assists in resolving critical challenges in data sovereignty, resiliency, latency, and bandwidth. Furthermore, migration of data resources, applications, and infra results in: Faster responses to business needs Improved business scaling Long-term resilience Improved flexibility Businesses rely on edge computing to define new cloud-based services and products that can exploit security, storage, and processing capabilities at the edge of the network. There will be a need for more distributed compute and data processing power post the COVID-19 pandemic because of new working ways. Moreover, edge devices will be in demand for their ability to fulfill this need without debilitating latency. Top Edge Computing Trends in 2021 Considering the increasing maturation of edge computing capabilities, market analysts predict the rise in investment in edge computing. As edge computing solutions come up as ever more essential to business operations, here are the top edge computing trends you will want to keep an eye on. Artificial Intelligence & Machine Learning will Shift to Edge Computing Although no edge computing strategy can completely substitute the applications of cloud resources, many businesses are trying to put more ML and AI capabilities closer to endpoint devices. In this way, they can achieve the required speed and reliability of such smart processes. Companies that need to bridge the digital and physical world in real-time will be the primary reason for this new trend in computing. Plus, edge computing has the power to replace machine learning models that are often trained at the data center. Instead, with specialized hardware, learning can occur at the edge. Considering the general nature of edge technologies, it will improve real-time predictions and, ultimately, operational reliability. Moreover, edge computing and data security are closely associated. Therefore, with more advancements in edge computing strategies, data security will steadily grow. Pandemic will Push Organizations to the Edge The current global pandemic has made us realize the actual effectiveness of several modern technologies, and it has changed the way we integrate and deploy them. In addition, the growth in the usage of consumer mobile devices, the increased consumption of virtual content, videos, and the increased demand for IoT devices (Internet of Things) has made the critical edge computing trends continue to flourish. Here’s what Jason Mann, the vice president of IoT at SAS, has to say, “From social distancing to thermal imaging, safety device assurance and operational changes such as daily cleaning and sanitation activities, computer vision is an essential technology to accelerate solutions that turn raw IoT data (from video/cameras) into actionable insights.” For example, retailers and shop owners can use edge computing solutions to know when people violate the store’s policies. Edge will Enhance the Connected Ecosystem Adoption Apart from enhancing IoT device usage, edge computing will ease the participation of organizations in the connected ecosystem. And, most importantly, there will be relatively lesser bandwidth and network latency issues. Organizations can quickly expand to several other profitable businesses without incurring hefty infrastructure costs by leveraging the scalability of edge computing. In addition, moving to more fast-streaming and profitable markets will be easy for enterprises because of easy data processing. IT and Operational Technology will Unite The COVID-19 pandemic has revealed several weaknesses of most organizations, and ‘resiliency’ is perhaps one of the most common weaknesses of most companies. IoT-driven devices and other connected equipment power the adoption of edge computing solutions where applications and infrastructure are within the facilities. According to the IDC report, the real-time inference with the help of digital twins and AI models can make this approach critical as they can detect the changes in operating conditions and eventually automate the remediation. With more convergence of IT and operational technology, the IDC report says that the number of operations deployed on edge computing infrastructure will grow from 20% to more than 90% in 2024. As a result, enterprises will prioritize integrating intelligence into different workflows and processes using edge computing capabilities. In 2021, mobile edge computing MEC) trends are expected to enable supply chain resilience. With data analytics at the edge, the ecosystem of supply chain enablers can integrate AI and ML to access near, live insights into data consumptions. Furthermore, it will also allow businesses to look into even the most unprocessed elements of highly composite demand and supply chains. Therefore, organizations need something that can enable 24/7 view across the complete supply chain. MEC-based solutions answer this as they can offer end-to-end monitoring from the point of service or manufacture. Private 5G Adoption will Increase As serious applications will begin to materialize, many businesses will take themselves to the edge. Undoubtedly, there's great potential in a private 5G network for fueling the edge computing trends in 2021 and beyond. The private 5G network is dedicated to specific infrastructures like factories and warehouses. Factory robots and machine tools require low-latency networks and local data processing. Edge computing and 5G can satisfy this need. The general nature of edge technologies and speed, low latency, enhanced coverage, and incredible responsiveness of the 5G network can serve these benefits. Edge will Improve Data Security Edge computing reduces data and internet costs and eventually improves data efficiency compared to the cloud. Plus, the edge offers an additional layer of security and enhances the overall user experience. Unlike the cloud, edge computing does not depend on a single point of storage or application. Instead, it distributes different processes across a variety of devices. Edge Computing in 2021 and Beyond The current and future edge computing trends will enable innovation across several industries such as medical, agricultural, worker safety, insurance, industry 4.0, retail, telecommunications, and more. As more and more companies collaborate to develop an open ecosystem and ultimately make it quick and easy for consumers to integrate as a part of their cloud strategies, edge computing trends will offer more value to organizations in the coming years. To summarize, edge computing trends will continue to redefine business operations by offering enhanced data security and controls, better connectivity even when disconnected from the network, and quick insights and actions. If you have any questions related to your upcoming project, we can help! You can go through our success stories here. Frequently Asked Questions How new is edge computing? The origin of edge computing traces back to the 90s, and it lies in content delivery networks. The primary job of these networks was to serve video and web content from edge servers that are deployed within the facility. What is edge computing used for? Edge computing is used for a wide variety of applications, services, and products. For example, Medical monitoring devices for real-time responses Self-driving cars for real-time reactions Video conferencing for decreasing lag and latency More efficient caching Is edge computing the future? Several researchers estimate that the edge computing trends are proliferating at around 30% of the compound annual growth rate. The edge computing industry is expected to reach more than $7 billion in the next five years. Many businesses have already begun to prepare for the technology change that will take place because of the current and future edge computing trends. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "How new is edge computing?", "acceptedAnswer": { "@type": "Answer", "text": "The origin of edge computing traces back to the 90s, and it lies in content delivery networks. The primary job of these networks was to serve video and web content from edge servers that are deployed within the facility." } },{ "@type": "Question", "name": "What is edge computing used for?", "acceptedAnswer": { "@type": "Answer", "text": "Edge computing is used for a wide variety of applications, services, and products. For example, Medical monitoring devices for real-time responses Self-driving cars for real-time reactions Video conferencing for decreasing lag and latency More efficient caching" } },{ "@type": "Question", "name": "Is edge computing the future?", "acceptedAnswer": { "@type": "Answer", "text": "Several researchers estimate that the edge computing trends are proliferating at around 30% of the compound annual growth rate. The edge computing industry is expected to reach more than $7 billion in the next five years. Many businesses have already begun to prepare for the technology change that will take place because of the current and future edge computing trends." } }] }

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How to Market Your AI-powered platform

Article | August 12, 2020

The world of AI-powered businesses is evolving like never before. It’s fast-moving, extremely competitive, and even ruthless at times. Currently, hundreds of artificial intelligence platforms are being introduced every day and they are reshaping the way businesses conduct different campaigns like social media campaigns, search marketing campaigns, digital marketing campaigns, etc. With intense competition in this field, only a few manage to reach the top. Some keep on struggling to impress their audience for years while others fail to find the right traction and eventually crumble shortly. Being a company owner, marketer, or founder, it is essential to keep one thing in mind — people want to buy great products. And, only the most creative, smartest, and strongest all will last. Whether it is a service or product, it must add more value to the day-to-day lives of your customers. That said, effective marketing for AI-powered platforms in this internet era may seem like finding a needle in a haystack for some. However, it can get an edge and rule this cynical market if you follow the below-mentioned actionable tips. We have discussed with some of the best brand communicators and marketers in the business who have used amazing tactics to survive in this already saturated industry. Focus More On ROI, Less On Technology Being an AI-based company or a platform, it's obvious that many tend to get wrapped up in a bunch of technical terms. But the customers don’t care much about it. Instead of knowing your artificial intelligence tool in and out, they want to know how it can boost their returns on investment. Yes, it’s good to let them know the technology you have used. But in the end, it’s the service you are selling and any customer would want to make sure if your product can satisfy the following needs: ● Enhance customer relationships ● Minimize business costs ● Simplify the processes ● Reduce the losses ● Get more sales Your marketing strategy for AI-powered platforms must focus on the major pain points of the customers. After all, knowing if your product is worth the money is the basic thing all businesses and individuals need. Go Visual To Effectively Market Your Service Nothing can catch someone’s attention better than the visuals. Humans are visual learners and nothing can beat great visuals when communicating a service or product. Let your customers take a peek at what’s under the hood of your service. You indeed can get help from gifs, videos, photos, and screenshots to clear some fog. But understanding how the software works is rarely achieved through them. Giving them an idea of how it really works is the key here. Demonstrating the functionality and interactivity of your platform helps clients understand its operations and ultimately, its potential benefits. Make sure your demo is clear, friendly, and able to help your customers visualize your AI-powered platform in action. This high-performing marketing strategy has the power to normalize your solution, no matter how complicated it is in reality. Have A BS-Free Approach Even though this is a pretty obvious thing to know, it’s worth mentioning here because it is, unfortunately, extremely widespread. You should market your product as an AI-powered one only if it truly revolves around AI. The concept of artificial intelligence is the new boom in the market and many businesses are tempted to introduce their platform as AI-powered even when it isn’t. This may look cool in the beginning but avoid doing this as it can cause serious consequences for both investors and customers down the road. Therefore, the marketing for AI-powered platforms should be very tech-specific and long away from even the slightest hint of misleading. Educate Your Customers On Alternate Options In general, Artificial Intelligence is an umbrella term that comprises several technical approaches. But sadly, only a few of them are mostly touted in the market. “Deep Learning” and “Machine Learning” are to name a few. How many are there who say they use Robotic Process Automation, AI Optimized Hardware, Decision Management, or Evolutionary Strategies? The numbers are surprisingly poor. Your marketing for AI-powered platforms should include demonstrations that educate customers on your unique approaches that can benefit their business in terms of finances, eCommerce, digital marketing, etc. For instance, if your platform is armed with Evolutionary Strategies (ES), let your customers know about it. ES uses a set of candidate solutions for problem-solving. It evaluates the answer depending on a ‘fitness’ function. The survival of the solutions is decided on their performance ratings which improve them generation by generation. The stand out feature of ES is that it does not require tons of clearly labelled data. Such kind of optimized marketing creates wonders. It cares more about the outcomes customers will get and less about the tech. Develop A Remarkable Demo To earn the trust, attention, and eventually the budget of your customer, you need to make the best first impression of your AI-powered platform. Your product should speak for itself and you can get help from a crisp, condensed and engaging demo for this task. Build a great demonstration of your product to explain how it operates. This will make customers realize how it can be beneficial for their specific needs. A highly practical and visual demo gives extra information about the product so your customers can understand a broader picture of it. It helps them to draw conclusions about certain facts, functionalities, and potential benefits. Include Case Studies In Your Demo Case studies play a vital role when it is about marketing for AI-powered platforms. The fact is, most of your customers are not tech-savvy. And, all those jargon, technical words related to your product are kind of an enigma to them. Of course, you can use visuals, bulleted points, and other forms to demonstrate the unique features of your product. However, it’s not enough for them until they see how your product helped other customers. You can count on some of your compelling customer stories to showcase the power of your tool. It not only demonstrates how your platform works in the real world but also helps clients know the tangible value creation. Arrange Free Consulting Sessions And Webinars For Customers Marketing for AI-powered platforms should be all about expressing your unique approach and best ideas to the right audience in such a way that they find it valuable, interesting, and game-changing. Talking directly can make this job a lot easier. Yes, we mean literally talking to your prospective clients. But how can you do that? It’s simple — through consulting sessions and webinars. Both of these options are highly beneficial as they can ● Answer all the questions customers have ● Create excitement among customers ● Build communities Such a consultative approach is an integral part of any high-performing marketing strategy because it allows you to serve and not just sell. And on top of everything, it creates a ‘tone of helpfulness’ that promotes trust. No matter if you have the most unique and powerful ideal in the world, that’s not enough for the success of your company. The right marketing is what you need to make your idea reach the mass. As the artificial intelligence industry is constantly growing and the cutthroat competition is making it harder to reach the top, what roadmap you follow in marketing for AI-powered platforms is the ticket to your success. FAQs What is AI-powered marketing? AI-powered marketing, in layman’s terms, is a marketing strategy that uses artificial intelligence. It revolves around the facts related to data analysis, data collection, and customer & economic trends that can make or break your marketing efforts. When speed is what you want, nothing is better than AI-powered marketing. With the effective use of customer profiles and data, AI initiates communication and serves the customers in the best way. What are the top benefits of AI-powered platforms? The following are the benefits that can make your job of marketing for AI-powered platforms easy: ● Improved personalised experience ● Automated customer interactions ● Improved outcome predictions ● Enhanced recruitment process ● Improves information security ● Operational automation ● Real-time assistance ● Data mining What is an AI-powered platform? Traditional platforms involve human beings to complete specific tasks. On the other hand, AI-powered platforms use machines to do the same. Artificial intelligence platforms use cognitive function stimulation that humans normally use for general intelligence, social intelligence, logical reasoning, learning and problem-solving. With such a great ability to reduce human efforts and deliver excellent benefits, effective marketing for AI-powered platforms is the need of the hour. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What is AI-powered marketing?", "acceptedAnswer": { "@type": "Answer", "text": "AI-powered marketing, in layman’s terms, is a marketing strategy that uses artificial intelligence. It revolves around the facts related to data analysis, data collection, and customer & economic trends that can make or break your marketing efforts. When speed is what you want, nothing is better than AI-powered marketing. With the effective use of customer profiles and data, AI initiates communication and serves the customers in the best way." } },{ "@type": "Question", "name": "What are the top benefits of AI-powered platforms?", "acceptedAnswer": { "@type": "Answer", "text": "The following are the benefits that can make your job of marketing for AI-powered platforms easy: Improved personalised experience Automated customer interactions Improved outcome predictions Enhanced recruitment process Improves information security Operational automation Real-time assistance Data mining" } },{ "@type": "Question", "name": "What is an AI-powered platform?", "acceptedAnswer": { "@type": "Answer", "text": "Traditional platforms involve human beings to complete specific tasks. On the other hand, AI-powered platforms use machines to do the same. Artificial intelligence platforms use cognitive function stimulation that humans normally use for general intelligence, social intelligence, logical reasoning, learning and problem-solving. With such a great ability to reduce human efforts and deliver excellent benefits, effective marketing for AI-powered platforms is the need of the hour." } }] }

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Spotlight

Verizon

For more than 100 years, Verizon has been at the center of the communications revolution. Verizon is one of the largest communication technology companies in the world.

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