CRM for banks: Why updates of customer profiles matter

| February 17, 2017

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Customer data management often turns out to be a low priority for banks when they only want to focus on more topical issues, such as cutting costs or enhancing daily banking activities. However, buying a bank CRM and then leaving the whole database without any further updates is a waste of money. Banking executives should remember that relying on poor-quality data can disrupt building long-term relationships with customers. Let’s see why and how to timely update CRM in banking to create more effective marketing campaigns.

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Zipwhip

Zipwhip pioneered the concept of utilizing the cloud to enable existing mobile, landline, and toll-free numbers to send and receive texts from any connected desktop, tablet or smartphone. Additionally, Zipwhip offers a carrier-grade texting platform to help mobile and landline operators modernize the text messaging medium.

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