BIG DATA SECURITY AND PRIVACY ISSUES

| January 4, 2019

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Big Data refers to collecting large volumes of data, giving us greater insight into our data which can be used to drive better business decisions and greater customer satisfaction. Securing Big data is difficult not just because of the large amount of data it is handling, but also because of the continuous streaming of data, multiple types of data and cloud-based data storage.

Spotlight

root9B

Founded in 2011, R9B offers advanced cybersecurity products, services, and training to enhance the way organizations protect their networks. As the first company to introduce threat hunting to commercial markets, R9B leads in helping customers meet fundamental security needs while looking beyond the appliance to a human-led, technology-accelerated approach.

OTHER ARTICLES

Coronavirus apps: trading privacy for effectiveness?

Article | April 30, 2020

As the world looks for a way to manage the spread of the coronavirus while getting back to a more familiar way of living, how can apps provide a solution that is both effective and respects the privacy of all citizens?It seems that no other app has attracted so much attention over the past weeks as the coronavirus app, described as a powerful tool to curb the spread of COVID-19 so we can go back to normal life.

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MACHINE LEARNING

How Can Intelligent Automation Help Grow Your Business?

Article | April 30, 2020

Staying relevant and cutting edge in the business world is a struggle for businesses in any industry. Technology, including intelligent automation, is continually evolving. Businesses must change with it in order to be competitive and successful in our current macroeconomic world. The use of intelligent automation tools can help grow your business and improve how your business operates, reducing your operating costs while improving your production time. Reducing Human Error One of the most important benefits that intelligent automation brings to any business is the reduction of human error in the work place. People are naturally affected by their daily lives and outside influences. If a worker, for example, came into work tired or unwell, his or her job performance will likely suffer, the risk of human error becoming greater. Automation software cannot be affected by time of day, mood, lack of sleep, etc., allowing it to be completely consistent in performing the task it was programmed to do. Additionally, humans need to be taught new tasks and require practice in order to master them, robotic process automation can be updated and perform the tasks instantly. Max Yankelevich, founder & CEO of WorkFusion, says it best “Robots need only eight to 12 weeks to take over a back office function that humans take years to learn.” In terms of business benefits, utilizing intelligent automation tools ensures performance consistency that will ultimately improve the overall quality of work, also allowing human workers to focus on higher priority and more important issues that require critical thinking. Keeping Jobs Local Employers have often ventured overseas to hire workers in other countries who can then perform basic tasks at a reduced wage, when compared to local employees. The bottom line can be better for these employers in the short-term, though working with outsourced employees means sending money overseas and trying to manage workers on another continent. Typically, over the long-term businesses that outsource overseas can experience unforeseen issues and costs due to the complications with depending on a foreign workforce. With outsourced jobs being performed by intelligent automation tools businesses can focus on hiring skilled workers from the local market for the upper levels of the workforce. Return on Investment Perhaps the most intimidating factor in implementing intelligent automation within your business is the upfront cost. Putting money into something new is not a leap everyone wants to make. Intelligent automation, however, is not a gamble. Research shows that companies who use are able to automate around half of their tasks, increasing process time by fifty percent. Completing tasks more quickly means companies can take on more tasks without spending additional time on them. Depending on the industry, having jobs done quickly can mean increased revenue. If performing redundant tasks quickly and accurately will not improve your company’s revenue, just simply utilizing intelligent automation tools certainly will. Such tools do not need pay, employee benefits, and can work overtime, the return of investment becomes apparent when considering all the expenses intelligent automation does not require. Intelligent automation tools offer businesses unparalleled levels of productivity, efficiency, and value. Companies will want to avoid the risk of falling behind by adapting with the modern technology, the advantages of utilizing intelligent automation tools can lead companies to developing new business strategies they could have never even possibly conceived of previously.

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FUTURE TECH

THE METAVERSE – IN IT BUT UNAWARE OF IT?

Article | April 30, 2020

Humanity is ready for the next technology step – an interactive virtual world, where everyone can hang out with games, adventures, shopping, and the best new virtual identities. A parallel universe, if you may! Take a look at the first promotional video of the first virtual world and avatars. Circa 1986. Enter – The Metaverse – the tech world’s latest obsession that traces its origins to a dystopic sci-fi novel. Sounds like science fiction? It is not. Through the years, the journey from Habitat to a fully functioning metaverse has come together piece by piece, supported by gaming, social media, and a vibrant digital economy. We are in the Metaverse now! The Metaverse is a shared, virtual space akin to a digital mirror of the natural world, without any constraints. In a recent earnings call, Mark Zuckerberg shared his vision to turn Facebook into a metaverse company, describing it as “an embodied internet, where instead of just viewing content — you are in it.” The Metaverse literally means ‘beyond universe’ since it combines a physical reality with a virtual space only limited by our imagination. If you google the term, you’ll find numerous definitions. It has been called the Mirror World, the AR Cloud, the Magic Verse, the Spatial Internet, or Live Maps. But, one thing is sure – it’s coming and it is a big deal. Like “cyberspace,” a term coined by fiction writer William Gibson, “metaverse” also has literary origins. The term first appeared in the novel “Snow Crash,” written by Neal Stephenson in 1992. It spoke of a new space where humans, as avatars interact with each other and software-generated entities, in a three-dimensional space that uses the natural world metaphor Twenty-six years later, “Ready Player One” provided a glimpse of our possible future in the year 2045, where the world is faced with multiple crises. To escape this reality, people go to an alternate virtual universe called the OASIS. It functions as a virtual society, with its currency, own set of rules, and all. The movie could be a prototype of a future Metaverse. The video game Second Life, released in 2003 by Linden Lab, created a virtual world where users could wander, building their structures; people bought land there for either U.S. dollars or Linden Dollars’ in-game currency. With some cooperation between technology companies and futurists, the Metaverse could be just around the corner. Companies like Facebook, NVIDIA, Huawei, Microsoft, and others seem very clear of their intent to create a metaverse (their Metaverse?). The target? Compounding the size of the addressable market manifold by fusing the digital economies of the physical world with the virtual. FB is investing billions of dollars in creating devices that would make this a reality, starting with a smart wristband and VR goggles that project the wearer’s eyes. FB’s acquisition of Oculus in 2014 seems to be a step towards “getting ready for the platforms of tomorrow.” Microsoft is equipped with enough AI and mixed reality tools in their Metaverse tech stack to be a worthy contender. Satya Nadella has already declared their intention to build an ‘enterprise metaverse” using digital twins, mixed reality, and what they call Metaverse apps. FYI – Microsoft already owns Minecraft, which has its own virtual ecosystem. Gaming companies like Epic Games have already released simulation software and VR services. Epic Games (Fortnite) has raised USD 1 billion for its metaverse plans; Roblox and computing giant, Nvidia, is also working in this direction. The idea isn’t new. People have toyed with the idea of living in a virtual world for ages. A lot of money has been spent (and lost) in virtual economies like Second Life and EVE Online. Brands and retailers are already trying to create new customer engagement channels in this new world. FinTechs are attempting to seize the opportunity to capitalize on unique financial needs in the virtual world, while a battery of startups is creating new virtual products entirely, from avatars to crypto-collectibles. But the question stays, is a metaverse possible? Is it real? What does it mean for the general population – both as individuals and businesses? Will there be one Metaverse to rule them all? No single company can or should own or run the Metaverse. However, it requires cooperation to create consistency. For example – assets that one acquires in the Metaverse will need to be portable, with digital rights preferably moving between platforms owned by different corporations. Silicon Valley is a great proponent of this new world. However, critics are more guarded – they believe the Metaverse could easily become a catch phrase – like “artificial intelligence” and “blockchain” – an attempt by start-ups to woo venture dollars. Whatever form the Metaverse ultimately takes, its wider adoption will require a revolution across technologies across infra, consumer-facing devices, platforms, content, and more. Till then, we have the Marvel parallel universes to revel in – the Multiverse where the God of Mischief reigns, lives, and perhaps dies!Enable GingerCannot connect to Ginger Check your internet connection or reload the browserDisable in this text fieldRephraseRephrase current sentenceLog in to edit with Ginger×

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How AI and Marketing Automation are Fueling Content Creation

Article | April 30, 2020

The content market industry is growing rapidly. The US spent almost $10 billion on content in 2016. And with the merge of technology and content, this figure has multiplied several times. As a result, humans can concentrate on creativity while machines assist them in beautifying their work. The machines that we are going to talk about are AI-driven content marketing platforms for content creation, curation, and distribution. We will also let you know whether the world of writers is going to be extinguished or not! Content creation needs to be unique. There are numerous articles, blogs, listicles, etc., written on the same topic. So what do you need to do to make your content stand out? You might be thinking of SEO, personalization, target audience, and error-free content. But when all this is carried out manually, it turns out to be a daunting task. What if we tell you that the AI industry has revolutionized the content sector. Machines assist in content creation, curation, personalization, prediction, SEO analysis, keyword search, and everything you can think of. What is AI Content Creation? More than 2.5 quintillion bytes of data are created every day! Imagine the uniqueness your content needs to define to stay ahead in the race. The competition is unbelievable! This is where AI and automation meet content marketing. AI content creation helps to create, polish, personalize, distribute, and market user-centric content. AI uses predictive analysis, natural language process (NLP), natural language generation (NLG), and business intelligence to understand a buyer’s journey. AI helps in creating an efficient content strategy for the writers. It also assists them in using the right keywords and publishing on the right platforms. Moreover, content that is checked by the AI content creation algorithm has the least or no possibilities of errors. Below are the benefits of AI content creation and how it plays a significant role in shaping the future of content writing. Benefits of AI content creation Predictive Intelligence Predictive Intelligence is predicting the customer’s behavior and serving them precisely what they are looking for. It also helps the buyer to navigate to the things exclusive based on their browsing patterns. For example, if a customer is looking for casual shoes and has put the chosen ones in the cart, the AI-powered algorithm will suggest some socks to go with the shoes. The algorithm is designed so that based on the shoe size, color, and brand, it suggests the best pair of socks! And when this role is played in content creation, predictive intelligence suggests words, sentences, synonyms to create excellent content. When you have a process that foretells you the buyer’s journey, it becomes easy to create personalized content and yield the best results. Data-Driven Insights A study has proved that 90% of the customers get converted based on personalized AI content. AI-driven content marketing tools help gather all the customer's activity online and then give them the relevant suggestions. AI content creation tools compare your content with the competitor’s content and your previous works and performances. Based on that, it predicts the content to be framed. Finally, it recommends words and phrases to frame innovative, data-driven content. AI content creation helps in increasing your brand value and reach your target audience effortlessly. Chatbots for Customer Service Chatbots as customer service representatives are immensely successful. Chatbots are like a virtual friend that meets the customer. They not only provide information but also interact with the customers for fun. Chatbots are trained to have a conversation just like humans. They ask about feelings and then have a one-to-one conversation about ways to feel better. For example, when a chatbot is used to book a test drive for a car, it notes the personal details and saves the date for the concerned person and the customer on the calendar. That is pretty much robotic. But in the end, it tells you to have a pleasant drive and not to forget to wear your seatbelt! This is where it connects with the customer. Thus, chatbots can help promote content, navigate customers to the correct pages, and are more likely to fulfill the conversion goal. Examples of AI Content Creation Applications Twinword Twinword is one of the examples of AI-powered keyword research tools. It speeds up the keyword research process and provides the most curated list of LSI, long-tail, short-tail keywords. It understands the customer’s intent and provides you with the target keywords. Articoloo It is one of the Automated AI Content tools used to write articles, blogs, and other relevant content. It has been said to deliver content with the most competitive keywords and a proper understanding of the industry dynamics. In addition, it creates high-quality content which is almost 90% unique. Grammarly The AI-powered tool does more than grammar checks. It checks your article's tone and gives you options to improve or change words, sentences, length, etc., according to the audience. It frames sentences, gives synonyms, and also creates your writing graph. It shows how your writing has evolved with time and keeps on assisting to improve your writing. This is one AI tool that has been widely used by writers and is a proven success. MarketMuse This tool analyses your content and makes it ready for the competitive market. It minutely analyses your content for SEO and content research and gives appropriate suggestions for keywords and content optimization. It also has a keen eye on keyword intensity. Thus, it is the best tool to automate content marketing and keep you ahead of the race! Onespot This tool provides excellent AI Content and User Experiences across multiple platforms. It tracks the buyer’s journey, analyses the user’s behavior on your website, and then automates a personalized experience for the customer. In addition, it generates e-mails and newsletters for the customers for an enriched experience. All the content generation is very personalized and connects readily with the target audience! These are some of the content creation services for optimization, creation, and keyword research. But there is a plethora of AI in content marketing and automated tools for content creation to choose from! Will AI replace human writers? No. AI content creation is still in the infancy phase. It can create newsletters, small articles, or emails but not valuable content like humans. However, there are AI content creation tools that are said to write almost 800 articles in a year. So if you are looking only at content generation, then yes, AI performs a better job than humans. But can machines feel and express the emotions that humans do? No matter how many trillions of words they have fed themselves, expressing emotions with the right words is still a human thing. Likewise, there are stats to prove that humans tend to take action when they feel emotionally connected. And we all know machines are practical beings! So as long as humans are social and emotional, there is no way that AI and automation can replace writers now or in the long run. It can assist humans in writing better quality, personalized and well-researched content, but never replace them. If you still have second doubts, think, did the invention of smartphones with excellent cameras, photo studios, or design studio apps like Adobe photoshop replace photographers? So relax, use AI and automation to minimize your efforts, gather data, and give you a piece of structured and well-researched content. Then use your creativity skills and enhance them by giving the human touch because that is what only a human brain can do! Frequently Asked Questions What is AI in content creation? AI is automated Insights in content creation. It helps optimize the written content according to the target audience. It uses Natural Language Generation (NLG) to create content and narratives. In addition, it can automate repetitive tasks. Once AI creates the content, a human writer can enhance and personalize it accordingly. How does AI help in content creation? AI provides an in-depth analysis of the content, website, and target audience. Based on this research, creates and suggests changes in the content. This in-depth research of AI helps deliver valuable and personalized content to the target audience with the right set of keywords. How do you automate content creation? Content creation can be automated with the use of automation tools. These tools recommend the topic, keyword, and tone of the article to be written. In addition, they assist the writer with the correct grammar, synonyms, and keyword predictions. If it is a technical article, the automated tool can write the entire article with no errors. Examples of such tools are Articoolo, Grammarly, Onespot, etc. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What is AI in content creation?", "acceptedAnswer": { "@type": "Answer", "text": "AI is automated Insights in content creation. It helps optimize the written content according to the target audience. It uses Natural Language Generation (NLG) to create content and narratives. In addition, it can automate repetitive tasks. Once AI creates the content, a human writer can enhance and personalize it accordingly." } },{ "@type": "Question", "name": "How does AI help in content creation?", "acceptedAnswer": { "@type": "Answer", "text": "AI provides an in-depth analysis of the content, website, and target audience. Based on this research, creates and suggests changes in the content. This in-depth research of AI helps deliver valuable and personalized content to the target audience with the right set of keywords." } },{ "@type": "Question", "name": "How do you automate content creation?", "acceptedAnswer": { "@type": "Answer", "text": "Content creation can be automated with the use of automation tools. These tools recommend the topic, keyword, and tone of the article to be written. In addition, they assist the writer with the correct grammar, synonyms, and keyword predictions. If it is a technical article, the automated tool can write the entire article with no errors. Examples of such tools are Articoolo, Grammarly, Onespot, etc." } }] }

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Spotlight

root9B

Founded in 2011, R9B offers advanced cybersecurity products, services, and training to enhance the way organizations protect their networks. As the first company to introduce threat hunting to commercial markets, R9B leads in helping customers meet fundamental security needs while looking beyond the appliance to a human-led, technology-accelerated approach.

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