Article | August 25, 2021
If you ask how Jeff Bezos is one of the most successful entrepreneurs today, you receive a good deal of answers. nd one of those answers is that he initiated innovation in marketing. He implemented marketing and strategized it in a way that they have become the new rules for successful marketing. He utilized marketing techniques from word of mouth and advertisements to a technology like AI. If Alexa knows that you ordered 10kg of flour last month and have a family of four, the device will remind you to reorder it before you are out of flour.
Thanks to AI, marketing has become simpler with predictive analysis. And, with the merging of IoT, automation, AI, and machine learning, marketing has become more personalized.
The traditional ways of marketing are still in practice, but AI is sure to revolutionize the marketing industry, shorten the sales cycle, and broaden the pipeline. With these new trends in marketing automation, let us see how you can implement AI marketing to boost your sales.
Understanding AI Marketing Methods
Before implementing AI marketing, you need to understand your target audience and the market. Once you have a thorough knowledge of what you offer and what your customers need, your marketing solutions can be designed accordingly.
As a seller, you may think of AI as abstract. But the amount of data that you have is the best source of solution for your marketing. Once you have digitalized your business, implementing automation and AI becomes an effortless task. All you have to do is apply the right software, advertise on the proper mediums and keep your business active on the customer feed.
Those above may sound complicated, but you do not have to worry about the technical part. You need to provide the correct data, and the machines are at your disposal.
Here are a few components of AI marketing platforms that have impacted and will impact marketing for years to come. Once you have an idea of them, you will know how your sales graph will rise with data-driven technologies combined with automation.
Components of AI in Marketing
Deep learning allows you to understand how a customer thinks, purchases, decides and reacts to a shopping process. Deep learning lets a machine simplify data complexity and make the best use of the available data.
Deep learning not only predicts the customer’s behavior but also predicts product marketing. It helps you analyze your product selling options based on seasons, holidays, consumer behaviors, sales, competition, and a lot more. It also advertises your businesses on consumer behavior patterns. Deep learning helps you target the market on a trial basis with minimum investment. This assists you in taking risks and calculating them.
Automation marketing has taken customer experience to another level. You can use any suitable software for e-mail marketing, social media marketing, and ad campaigns.
Marketing automation helps to personalize the customer experience. For example, you can target your customers by sending them birthday, anniversary coupons, creative reminder mails, or simple content about your new services or products. These small gestures guarantee 50% more sales at almost 33% lower costs.
AI with automation marketing includes lead generation, marketing campaigns, data analytics, data reporting, predictive analysis, etc. Thus, incorporating marketing automation in any size of business promises a host of benefits.
Machine learning helps you to design suitable content for the target audience. Implementation of machine learning provides 57% more enhanced customer experience than any other marketing technique.
The best example of machine learning is AWS (Amazon Web Services) which is available for everyone to customize the services according to the customer’s demands. The combination of AI and machine learning is 100% successful in optimizing data and content. As a result, it assures 44% customer retention.
Thus implement AI marketing tools to have a loyal customer base. To start with, incorporate chatbots into your websites and revolutionize your customer experience.
The Game Has Changed.
Businesses have already started including marketing automation techniques. As a result, most of them have seen their sales graph soar with the correct practices.
Some of the benefits of marketing automation are:
Enhanced customer experience
Profitable marketing efforts
The bottom line is that the future of artificial intelligence in marketing is a promising one. It has already transformed the marketing world, and the results are inevitably positive. Thus, implementing the above AI marketing techniques is essential for the sustainable future of every business.
Frequently Asked Questions
How can AI be used in marketing?
AI is used in marketing by incorporating automation software. This software interacts with customers in real-time and can communicate seamlessly. The best example is chatbots. AI studies data, processes it and uses it to provide a personalized experience to the customers.
How is AI reshaping marketing?
AI studies each customer individually. Then, according to their behavior and shopping patterns, it provides them suggestions. As a result, it enhances the customer experience. And when the customer feels connected to the brand, they are bound to return. Thus, the incorporation of AI in marketing brings out the best customer retention.
How does AI impacts digital marketing?
AI marketing uses predictive analysis and provides a personalized customer experience. As a result, they help target the right audience and create successful campaigns which ensure guaranteed ROI with minimum investment.
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"text": "AI studies each customer individually. Then, according to their behavior and shopping patterns, it provides them suggestions. As a result, it enhances the customer experience. And when the customer feels connected to the brand, they are bound to return. Thus, the incorporation of AI in marketing brings out the best customer retention."
"name": "How does AI impacts digital marketing?",
"text": "AI marketing uses predictive analysis and provides a personalized customer experience. As a result, they help target the right audience and create successful campaigns which ensure guaranteed ROI with minimum investment."
Article | April 2, 2020
What Artificial Intelligence has in its baggage is known to everyone and thus realizing its potential its funding projections are expected to rise to $46 billion spending by 2020. Billions of dollars are being invested by the venture capital industry to catalyze the rapid technological breakthroughs to enable a future where AI seems plausible. Attaining utmost Superintelligence is still a matter of mystery, but today various industries have employed some of the most innovative forms of artificial intelligence to power our daily tasks. Serving with great benefits AI has endless applications. To encourage those innovations, numerous investors are coming at the forefront to ignite the wave of the advanced fourth industrial revolution. Therefore, we have brought you some of the most recent and significant AI funding and investments of 2020.
Article | July 2, 2021
When things seem to be falling apart, something needs to hold them together. So in the Covid 19 pandemic, humanity faces its biggest challenges, and technology has come to its rescue. In every other way, technology has kept the world from falling apart.
In April 2020, 119 countries announced total lockdown bringing everything to a standstill. Around 1.57 billion students were impacted. They had to adapt themselves to remote learning. The brighter side to this was that the learning process did not stop. Thanks to the evolving technology, students learned remotely through digital classrooms.
This is the perfect example to portray that these tech trends in Covid are the hope in these challenging times.
Technology needs to be adapted to overcome the hurdles that businesses, learning institutions, remote working, logistics, and everyone faces.
There have been emerging tech trends in Covid 19 that have supported and accelerated businesses in all departments. The correct implementation of these tech trends in Covid 19 has granted companies the required boost.
Let us look at some of the tech trends in Covid-19 that have assured that the supply and demand management remains consistent and are here to stay for a long time.
Tech Trends in Covid 19 World
Artificial Intelligence was slowly making its way into the world, but the pandemic became its catalyst. As a result, a boost was predicted for the AI industry from 2020 to 2030. But due to the emerging demands, the growth shifted from a decade to a few months.
All the sectors implemented AI technologies in their industries. This may support remote working, keep the supply and demand chain seamless, or cater to patients in the hospitals. AI platforms include machine learning, chatbots, deep learning, behaviors technologies, and analytics. The cross combination of these transformative technologies can be implemented to provide solutions to the business.
77% of consumers use AI services directly or indirectly. Moreover, AI is the best tech trend in Covid 19 as it is available 24x7 and operates error-free.
Due to its efficiency, speed, and accuracy, AI is the future of all industries. The areas of retail, healthcare, telecommunication, banking, finance, insurance, government, and IT have seen comprehensive growth by implementing AI.
With the emergence of IoT, it is possible to think of an utterly digitized future. The Internet of Things has peaked wherein connection between devices is not limited to smartphones and computers.
By implementing IoT devices like lights, curtains, ACs, microwaves, etc, can be operated. A smart home is not a dream but a reality. A smart home is also affordable, thanks to the seamless connections of one device connected to all the smart appliances. IoT is playing a considerable role in the emergence of smart cities.
IoT is one of the tech trends in Covid 19, which has made the stay at home an easy task. From inbuilt technologies, functional software, voice tech growth to wearable technologies and safety monitoring, IoT ensures that remote working and remote staying are productive, entertaining, and secure.
It is estimated that there are 30.73 billion IoT devices in 2020, and their number is increasing tremendously to reach 70.45 billion in 2025.
Extended Reality (XR)
VR, AR, MR, and XR were the technologies that were highly anticipated to gain momentum in the coming years. But the increase of e-commerce in the pandemic fueled technological innovations.
E-commerce websites saw a boost in sales as more and more people started relying on online shopping for their daily needs. This led to the digitization of businesses. As a result, every business company wanted to sell its services uniquely and personalized.
This is where AR (Augmented Reality), VR (Virtual Reality), MR (Mixed Reality), and XR (Extended Reality) played their roles. These immersive digital technologies played a vital role in providing the customer’s new ways of shopping and interaction.
Customers can virtually sit in a car or visit a real estate property that they wish to buy. And for this, there is no necessity for stepping out of the house. Wearable technologies place you in a virtual world and access everything. For example, they put you on the field to play cricket and give you the natural feeling of playing on the ground while sitting on your sofa.
At workplaces, these tech trends in Covid 19 enable employees to hold a meeting together in a conference room even when they are in different parts of the world.
With so much happening online, security systems for transactions and financial data need ‘extra trust and care.’ Blockchain technology is a type of DLT (Distributed Ledger Technology) wherein transactions are duplicated and distributed across all the networks on the blockchain.
Blockchain technology makes it impossible to breach, change or cheat the data on the system. These data-driven technologies have made sectors like finance, healthcare, and online payments secure.
Bitcoin uses blockchain technology. Thus, this technology has given rise to digital currencies with limitations of the currency to be used, transferred, and stored.
This decentralized system revolutionizes the financial and healthcare market by providing the much-needed security for databases and transactions. In addition, these tech trends in Covid provide enhanced security, which is the need of the hour!
This tech trend is here to provide cutting-edge technology. For example, 5G connectivity is claimed to be five times faster than 4G. This technology brings forth an unimaginable experience for cloud services, IoT, mobile devices, and anything that requires the internet.
In 2019, 5G prices were high and in the pipeline for general usage. But due to the rise in remote working and collaborative technologies for efficient working, 5G is coming up with affordable plans.
5G has made it possible to convert the dream of smart cities to reality. The increased bandwidth will boost informational technologies, AI, IoT, etc., and confirm that they work efficiently in different geographical terrains.
Evolution Due to Technology Trends in Covid-19
These emerging technologies in Covid have brought complete changes in various sectors. Here are a few examples.
● The US and China are utilizing robots and drones for contactless deliveries. Soon this type of service will be prevalent globally.
● Technologies are constantly emerging to support remote work and hybrid work systems.
● VR, AR, MR are utilized to enhance online and distance learning.
● The healthcare sector is assisted by blockchain technology and chatbots for security and easy access.
● Despite theatres and stages being shut, there is no stop to entertainment. Online entertainment experiences are more enhancing.
● IoT, Big data, Blockchain, and other collaborative technologies build a flexible and reliable supply chain management system.
And so We Conclude
The pandemic is disastrous, but it bought forth the loopholes in the system. It has changed the thinking from “what if?” to “what now?”. It has made adapting to change a lot more easy and flexible. The companies that were adamant about changing and had the age-old processes had to update to tech trends in Covid for seamless functioning.
The pandemic should never have occurred, but now that it did, the human race knows that being updated is the necessity of the hour. Furthermore, it has taught us that change is the only permanent thing, and you need to be future-ready by accepting the change.
Frequently Asked Questions
How is technology changing the world during Covid-19?
Technology is evolving rapidly in the Covid-19 phase. This evolution has caused the world to change with it. Robots are delivering goods, and remote working is successful among employees and employers. Technology has changed the world to look beyond the traditional ways and adapt to the new ones, which involve adapting to agility and precision.
How the use of technology is creating business value?
The use of technology guarantees convenience, speed, and personalization. The businesses that adapted digitalization sustained the Covid period better than others. Technology is helping create business values through increased sales, improved customer efficiency, streamlined processes, meeting changing expectations and demands, and gaining profits.
"name": "How is technology changing the world during Covid-19?",
"text": "Technology is evolving rapidly in the Covid-19 phase. This evolution has caused the world to change with it. Robots are delivering goods, and remote working is successful among employees and employers. Technology has changed the world to look beyond the traditional ways and adapt to the new ones, which involve adapting to agility and precision."
"name": "How the use of technology is creating business value?",
"text": "The use of technology guarantees convenience, speed, and personalization. The businesses that adapted digitalization sustained the Covid period better than others. Technology is helping create business values through increased sales, improved customer efficiency, streamlined processes, meeting changing expectations and demands, and gaining profits."
Article | August 14, 2020
For those who do not know Dataiku DSS, it is a collaborative data science software platform for teams of data scientists, data analysts, and engineers to explore, prototype, build, and deliver data products more efficiently.Dataiku DSS is mainly written in Java and — to simplify things — the server runs as a single process (Java Virtual Machine, or JVM) providing everything we need, including an embedded web server.As data leveraged by Dataiku DSS users can be located in various different places, Dataiku DSS can connect to a wide range of data sources, some of them containing data that is up to hundreds of gigabytes.