Artificial Intelligence Security: How Human Psychology Impacts AI

Abhinav Anand | July 20, 2022 | 714 views | Read Time : 01:41 min

Artificial Intelligence Article
According to cybersecurity experts, artificial intelligence (AI) can detect and foresee dangers. Attackers are leveraging AI security, as it is widely used to carry out more sophisticated attacks. With no apparent winner in sight, it appears as though both sides are playing catch-up.

Data scientists, statistics, and as much human input as possible are necessary for the most refined AI. AI gains the ability to produce effects that a human operating it might not notice as you train it. It can even draw conclusions from data that you didn't train it to use. Due to this "black box" character, there is also a push to create AI that can explain its decision-making process.

Similar to its name, AI stands for the more advanced idea of machines performing "smart" jobs. AI is a subset of machine learning (ML). Computers are given information so they can process it and discover things for themselves. Whether it is artificial intelligence (AI) or machine learning, algorithms are created based on data that establishes which patterns are normal and which are aberrant.

Due to the fact that AI is trained by humans, it may either adjust for human bias or include it. Therefore, we must take into account the potential effects AI security may have internally rather than tackling it from an external perspective.


Better AI Security Through Human Thought

In fact, it's challenging to avoid having the impression that succeeding in cybersecurity requires considering human psychology and social sciences in addition to other factors. However, almost everyone who has established an awareness culture in their company would admit that they are significantly more assured of their security posture.

Learning about, implementing, and making the most of AI security are similar processes. The more we comprehend the human factor and incorporate that knowledge into AI input, the more successful our sector will be.

Spotlight

Zones, Inc.

"As one of the largest and fastest growing technology solution providers in the U.S., Zones offers over 1,300 smart, ambitious professionals an environment that fosters rewarding careers in sales, computer and network engineering, logistics, and a variety of corporate and support functions. Zones is headquartered in the Seattle suburb of Auburn, Washington, with field offices, configuration labs, and logistics centers located across the United States. We also maintain a network of sales and support offices and affiliates around the world. Our primary business is the sale of IT hardware, software and services to Fortune 500 companies and large enterprise organizations, as well as growing firms of 250 to 5,000 employees. In addition to delivering the highest level of IT expertise, quality, selection and fulfillment, we offer our clients single-source capability for the comprehensive design and implementation of even the most complex networking, infrastructure, and data center depl

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8 Epic App Innovations that Help Your Business Stand Out

Article | June 24, 2022

Contents 1. The Market for Mobile Application Development 2. Innovations in Mobile Application Development 2.1 In-App Paid Features: Android and iOS Development 2.2 Augmented and Virtual Reality 2.3 Beacon Technology 2.4 Al and Ml 2.5 Wearables 2.6 Predictive Analytics 2.7 Blockchain Technology 2.8 On-Demand Applications 3. Long-Term Benefits of Mobile App Development Innovations for Your Small Business: 4. Tying Everything Together Increased use of the internet and smartphones demands better mobile applications be developed. Innovation is the key driving force that can make or break the market regarding mobile app development. A fantastic team of mobile app developers and smart innovation employing the latest technology produce a huge hit app. Let us learn more about how the mobile app development market grows. 1. The Market for Mobile Application Development The mobile application development market is projected to grow at a 13.4% CAGR from 2023 to 2030, with a value of $187.58 billion recorded in 2021. This is due to the increased use of the internet and smartphone platforms, as well as artificial intelligence and machine learning. The app's algorithms learn and understand user interests to deliver refined results that generate better user engagement. As Ericsson and the Radicati Group forecasted, 6.64 billion people own a smartphone today, which is around 83.32% of the world population, and by 2025, 7.33 billion people will own a smartphone. As a result, there is a substantial rise in demand for better smartphone apps, for which creative and innovative mobile application development is the need of the hour. Innovation will give your business a competitive edge it's never had before. It will also open up new ways to grow your business. Discover the top innovations in mobile app development. 2. Innovations in Mobile Application Development Some of the technological breakthroughs in mobile app development will greatly improve the user experience in the future. These focus mainly on the implementation of the latest technological innovations to realize functionality that has never been seen or done before. Let us now delve into their specifics. 2.1 In-App Paid Features: Android and iOS Development While Android has a market share of 70%, iOS has grabbed a market share of around 28% in the mobile operating systems market as of 2022. In-app advertising and in-app purchases generate the major ROI from mobile applications on both mobile operating platforms. A great UI and UX go a long way toward boosting your app and business, and they also help you rank highly in the respective app markets, i.e., the Google Play Store and the App Store. Rolling out constant updates and adhering to the security standards of the marketplace keeps your business app ranking at the top. 2.2 Augmented and Virtual Reality With the AR kit, you can design and make 3D mobile apps for your customers that use virtual reality. AR and VR are constantly changing the business of making mobile apps. You can use these trends to give mobile users really great experiences. A few of the sectors making successful use of these technologies include gaming, e-commerce, retail, interior design, real estate, tourism and travel, education, training, healthcare, manufacturing and construction, advertising and marketing, and entertainment. Your AR and VR mobile apps are more valuable if you can meet your expectations for maximum ROI with a minimum budget. You can do this by making constant improvements to your minimum viable product. 2.3 Beacon Technology The beacon technology uses a smartphone's Bluetooth to identify any store, museum, or other business in the vicinity. As mobile devices get more powerful, IoT and edge sensors will be used more and more. Because of that, beacon technology will change the way we interact with the world. This technology sends notifications to your customer’s phone about your product when the customer passes by, sends content and descriptions about an ongoing event at your location to your customers, and more. Proximity marketing and indoor navigation notifications are the few ways retail is using this technology. With the help of beacon technology, your business can track assets, keep track of contacts, offer access to loyalty programs, gather advanced data, and send mobile tickets. 2.4 Al and ML The versatility and power of innovations in Al and ML keep them relevant. For example, they let you turn pictures into animations that look real. These animations provide real-time analytics and other valuable insights. As an AI learns from its own experience, providing a better customer experience based on the data you feed it helps create intelligent chatbots. Personalized shopping assistance, fraud prevention, task automation, smart content, voice assistants, and autonomous vehicles are a few of the examples where you will see AI implemented. An AI trains itself through machine learning, or ML. ML forecasts future data trends using available historical data. This invaluable addition to your existing apps transforms the way they interact with customers. We are one step closer to a super-personalized experience. 2.5 Wearables Wearables let you make calls, find your way to your destination, measure and analyze your vital signs in real time, and look at your own personal insights. So, app developers and businesspeople should focus on making apps that give people who use wearables a great digital experience. Getting better apps for wearable devices can greatly enhance their functionality and the user experience. From listening to your favorite music to tracking your fitness goals, taking notes, finding a parking spot, and adhering to your health and fitness regimen, a wearable device does it all. If developing your company’s wearable app delivers more value, this technology is not just a game changer but a lifesaver for many. 2.6 Predictive Analytics Predictive analytics is essential to e-commerce. When it comes to making mobile apps, predictive analysis can help improve both the process and the user experience. By putting together information from many developers, it can help predict problems and suggest solutions. Your predictive analytics will be better if you use artificial intelligence (AI), data mining, machine learning, modeling, and statistics. The data that your small and medium-scale businesses have gathered over a period of time becomes one of the most valuable sources of information that helps predict and forecast future market trends. Unexplained market rises and falls will now have an explanation, as will mobile apps that can precisely tell what, when, and where needs to be changed, replaced, or repaired. Using constants and variables that are already known, predictive analytics and data modeling can help make accurate predictions about the future. 2.7 Blockchain Technology The world of blockchain has innumerable possibilities. Applications backed by blockchain technology benefit from end-to-end encryption. This means no one but you can retain data ownership rights. Blockchain technology is used for a lot of important communication and financial transactions because it is safe and private. Blockchain holds promise for better efficiency, productivity, and performance, as well as for elevating the user experience. Blockchain is more secure and reliable, offers better transparency in financial transactions, makes you go password-free using an SSL certificate (Secure Sockets Layer), promotes simplicity, protects your identity, safeguards access to your digital data and information, and helps transmit and receive accurate data with the help of balanced data transfer using several nodes at once. 2.8 On-Demand Applications As lockdowns and quarantines went on for a long time, many delivery apps started to appear. There were apps for taxis, grocery stores, and even medicine delivery. The on-demand model is likely to grow as more service-based companies shift their focus towards on-demand apps. Technology is always changing, and every year, new versions of technology hit the market. That's why we need to keep up with the latest updates and use them to make applications that are both new and full of features. That's a must for a successful launch of a mobile app. Making the software development process easy for the developers reduces the time it takes to develop applications using the software. There are options like rapid application development software, no code, and low-code application development software. These can include mobile app development, SaaS (software as a service), cloud apps, on-premise standalone apps, desktop apps, and web-based apps for many devices, including IoT devices. Using AI to power the application development process speeds up development, testing, and deployment, which helps a lot with scaling from small to medium to large and beyond. 3. Long-Term Benefits of Mobile App Innovations for Your Small Business: Creating a winning product doesn’t have to be a long process. Improvements on the product offered by competitors and finding competitor product shortcomings, along with using innovative technologies, help add value to your mobile app as a product. Mobile app development innovations help in many ways, such as: Improve your brand's relationship with your customers Offer 24/7 access to your business Get excellent customer insights Efficiently market your product online Save on additional marketing costs Boost employee efficiency by increasing engagement Improve communication shreds down the busy work and Streamline the data Generate a new revenue stream from ads targeted at in-app purchases. As a result, you meet customer expectations efficiently, allowing you to expand your business and attract potential customers. Your customers and potential customers are always looking for something new and exciting to experience and adopt. Sooner or later, they make habits of seeing something, and then they start thinking of that mobile app as a standard benchmark to look up to. Talking about the scalability of a mobile application, there is a lot of scope to improve using innovative technologies, and all minor to major updates take you from where you are to where you want to be. Finding the right mix of technologies will help your business grow and expand. 4. Tying Everything Together Business growth for small-scale businesses starts with new inputs and strategic technological investments in mobile app development. Although they sound promising, striking the right balance to implement innovative technologies relies heavily on rigorous predictive analysis. Tools and technologies help meet customer expectations at scale and grow the business beyond imagination with the power of innovation.

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AI TECH

Empowering Industry 4.0 with Artificial Intelligence

Article | February 8, 2022

The next step in industrial technology is about robotics, computers and equipment becoming connected to the Internet of Things (IoT) and enhanced by machine learning algorithms. Industry 4.0 has the potential to be a powerful driver of economic growth, predicted to add between $500 billion- $1.5 trillion in value to the global economy between 2018 and 2022, according to a report by Capgemini.

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AI TECH

How Artificial Intelligence Is Transforming Businesses

Article | January 15, 2022

Whilst there are many people that associate AI with sci-fi novels and films, its reputation as an antagonist to fictional dystopic worlds is now becoming a thing of the past, as the technology becomes more and more integrated into our everyday lives. AI technologies have become increasingly more present in our daily lives, not just with Alexa’s in the home, but also throughout businesses everywhere, disrupting a variety of different industries with often tremendous results. The technology has helped to streamline even the most mundane of tasks whilst having a breath-taking impact on a company’s efficiency and productivity

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The advances of AI in healthcare

Article | February 11, 2020

With the Government investing £250 million into the project, the Lab will consider how to use AI for the benefit of patients – whether this be the deployment of existing AI methods, the development of new technologies or the testing of their safety. Amongst other things, the initiative will aim to deliver earlier diagnoses of cancer. It is estimated that in excess of 50,000 extra patients could see their cancer being detected at an early stage, thus boosting survival rates. More specifically, a study has shown that AI is quicker in identifying brain tumour tissue than a pathologist.This would have a positive knock-on effect in other areas, such as enabling money to be saved (that otherwise would have been spent on further treatment) and reducing the workload of staff (at a time when there is a crisis in NHS workforce numbers).

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Spotlight

Zones, Inc.

"As one of the largest and fastest growing technology solution providers in the U.S., Zones offers over 1,300 smart, ambitious professionals an environment that fosters rewarding careers in sales, computer and network engineering, logistics, and a variety of corporate and support functions. Zones is headquartered in the Seattle suburb of Auburn, Washington, with field offices, configuration labs, and logistics centers located across the United States. We also maintain a network of sales and support offices and affiliates around the world. Our primary business is the sale of IT hardware, software and services to Fortune 500 companies and large enterprise organizations, as well as growing firms of 250 to 5,000 employees. In addition to delivering the highest level of IT expertise, quality, selection and fulfillment, we offer our clients single-source capability for the comprehensive design and implementation of even the most complex networking, infrastructure, and data center depl

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Lumos Launches App Governance Platform to Streamline IT, Strengthen Security, and Cut Costs

Lumos | January 30, 2023

Lumos has launched the App Governance Platform, a solution that automates access requests, enforces least privilege, and eliminates extra SaaS spending while strengthening security. The App Governance Platform is an innovative security solution that can help organizations lower their SaaS costs and improve their security at the same time. With Lumos' App Governance Platform, organizations have the ability to easily control which users have access to which SaaS applications. The platform provides visibility into app usage, entitlements, and spending, giving customers the power to control licenses and cloud permissions. This platform makes it easier to give access to apps, keep track of who has access, and take access away. The App Governance Platform makes security easier and stronger while lowering SaaS costs. It does this by automating access requests, enforcing least privilege, and monitoring usage. The platform aims to remove technology silos between IT, security, compliance, and finance and help IT leaders transform the company's SaaS stack into a capital-efficient one. The CEO of Lumos says the platform helps IT leaders build an efficient infrastructure for businesses to run smoothly and securely while meeting the demands of the CFO. Mark Jaques, Director of Information Security at Vox Media, says Lumos is a "game changer" that will help drive costs down, increase security, and automate IT tickets. About Lumos Lumos is a platform that streamlines app governance, addressing common challenges such as software cost explosion, excessive admin access, and a large number of JIRA tickets. It automates access requests and ensures least privilege, saving time and effort for IT, security, compliance, and finance teams. Its granular admin settings reduce IT tickets and time-to-resolution. Lumos provides visibility into app usage, entitlements, and spending, enabling effective decision-making and leading to cost savings. The result is reduced IT support costs, improved access, and simplified audits.

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Cognigy Launches Generative AI-powered Conversational AI Solutions

Cognigy | January 18, 2023

On January 17, 2023, Cognigy, a leading Conversational AI automation provider, announced that its Cognigy.AI platform would be improved with Generative AI, or Large Language Models (LLMs) such as OpenAI's GPT-3, to supplement Conversational AI deployments. The adoption of Generative AI will contribute to further transforming enterprise customer service and contact centers through the creation of improved conversational experiences and increasing efficiency. The prevalence of Generative AI solutions has escalated in recent months. ChatGPT, which was developed by OpenAI atop GPT-3 and made available for public testing on November 30, 2022, surpassed one million users within a week of its release. “According to MarketsandMarkets, the global conversational AI market size is expected to grow at a CAGR of 21.8% during the forecast period, 2021-2026.” As an AI business at the forefront of developing contact center solutions, Cognigy is already advancing the practical deployment of Generative AI. Conversational AI solutions driven by generative AI now enable bot authors to construct superior bots in a fraction of the time. Cognigy focuses on using Generative AI to assist bot developers and improve conversations. Cognigy has identified three major areas wherein Generative AI has a significant impact when combined with Conversational AI: Improving the user experience with advanced AI-powered discussions tailored to the individual's circumstances and preferences. Improving agent performance by exploiting language model capabilities in natural language understanding and generation. Increasing efficiency and cost savings by streamlining the creation and deployment of enterprise-level conversational bots. With a range of products including Conversational IVR, Smart Self-Support, and Agent + Assist, the Cognigy.AI platform offers next-generation customer service. Cognigy.AI enables organizations to create personalized service experiences at scale, 24/7, both on voice and chat. About Cognigy Founded in 2016, Cognigy is an enterprise software provider for Conversational AI automation that enables enterprise contact centers to exceed customer expectations, enhance agent satisfaction, and swiftly adapt to market changes. Since its inception, it has continued to be one of Europe's fastest-growing technology firms. Its platform, Cognigy.AI, automates customer and employee communications. Available in both on-premises and SaaS contexts, Cognigy.AI enables organizations to have natural language interactions with their users on any channel and in any language, including webchat, SMS, phone, and mobile apps. Over 500 organizations globally rely on Cognigy and its extensive network of partners to offer customer and staff service that all appreciate. Its global clientele consists of Bosch, Toyota, Mercedes-Benz, BioNTech, Fidelity Life, and Lufthansa Group, among others.

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Raydiant Acquires Sightcorp and Perch to Boost In-store Experience Using Enhanced AI and Computer Vision

Raydiant | January 12, 2023

On January 11, 2023, Raydiant, a leader in-store experiences, acquired Sightcorp and Perch, thereby deepening its AI and computer vision capabilities. Additionally, Raydiant has added hundreds of application partners in order to become the leading in-store experience platform. The completion of the two acquisitions will add increased capabilities to a single platform, thus enabling retailers to develop dynamic and data-driven experiences that only Raydiant can create. The new groundbreaking capabilities to enhance in-store experience include Lift-and-learn, People AI, Interactive digital signage and an Open application marketplace. Raydiant revealed that its Raydiant Marketplace now includes hundreds of partner applications, such as virtual try-On platforms PerfectCorp, FaceCake, and Holition; retail media network monetization platforms; inventory and planogram compliance detection; and employee management and gamification. Raydiant has also joined with the leading point-of-sale systems for catalogs, dynamic menus, pricing, and personalization, including Square, NCR, Lightspeed, Toast, PAR/Brink, and Clover. Six among the top 10 consumer packaged goods firms and six of the top 25 retailers use Raydiant's platform, which drives an average sales growth of 87%. In addition, Business Insider has named Raydiant as one of the top ten most promising startups among venture capitalists. Raydiant continues to bolster its platform to develop a truly personalized shopping experience that blends the best of digital and physical shopping, therefore enhancing customer engagement and loyalty. About Raydiant Founded in 2017 and headquartered in San Francisco, California, Raydiant is the prominent in-location experience management platform for the world's leading retail, e-commerce, restaurant, hospitality and banking companies. Its platform enables enterprises to develop customized and engaging end-to-end content experiences that drive more customer and employee engagement, hence boosting client revenue. Raydiant's cloud-based, plug-and-play solution allows clients to design, manage, and expand on-screen experiences across one or one hundred thousand locations, saving them time, resources, and logistical headaches. It works with more than 3,500 brands, from SMB to enterprise, including First Bank, Dickey's BBQ, Harvard University, The Salvation Army, Red Bull, Chick-Fil-A, Thomson Reuters, as well as the U.S. gourmet burger chain, Wahlburgers.

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Lumos Launches App Governance Platform to Streamline IT, Strengthen Security, and Cut Costs

Lumos | January 30, 2023

Lumos has launched the App Governance Platform, a solution that automates access requests, enforces least privilege, and eliminates extra SaaS spending while strengthening security. The App Governance Platform is an innovative security solution that can help organizations lower their SaaS costs and improve their security at the same time. With Lumos' App Governance Platform, organizations have the ability to easily control which users have access to which SaaS applications. The platform provides visibility into app usage, entitlements, and spending, giving customers the power to control licenses and cloud permissions. This platform makes it easier to give access to apps, keep track of who has access, and take access away. The App Governance Platform makes security easier and stronger while lowering SaaS costs. It does this by automating access requests, enforcing least privilege, and monitoring usage. The platform aims to remove technology silos between IT, security, compliance, and finance and help IT leaders transform the company's SaaS stack into a capital-efficient one. The CEO of Lumos says the platform helps IT leaders build an efficient infrastructure for businesses to run smoothly and securely while meeting the demands of the CFO. Mark Jaques, Director of Information Security at Vox Media, says Lumos is a "game changer" that will help drive costs down, increase security, and automate IT tickets. About Lumos Lumos is a platform that streamlines app governance, addressing common challenges such as software cost explosion, excessive admin access, and a large number of JIRA tickets. It automates access requests and ensures least privilege, saving time and effort for IT, security, compliance, and finance teams. Its granular admin settings reduce IT tickets and time-to-resolution. Lumos provides visibility into app usage, entitlements, and spending, enabling effective decision-making and leading to cost savings. The result is reduced IT support costs, improved access, and simplified audits.

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Cognigy Launches Generative AI-powered Conversational AI Solutions

Cognigy | January 18, 2023

On January 17, 2023, Cognigy, a leading Conversational AI automation provider, announced that its Cognigy.AI platform would be improved with Generative AI, or Large Language Models (LLMs) such as OpenAI's GPT-3, to supplement Conversational AI deployments. The adoption of Generative AI will contribute to further transforming enterprise customer service and contact centers through the creation of improved conversational experiences and increasing efficiency. The prevalence of Generative AI solutions has escalated in recent months. ChatGPT, which was developed by OpenAI atop GPT-3 and made available for public testing on November 30, 2022, surpassed one million users within a week of its release. “According to MarketsandMarkets, the global conversational AI market size is expected to grow at a CAGR of 21.8% during the forecast period, 2021-2026.” As an AI business at the forefront of developing contact center solutions, Cognigy is already advancing the practical deployment of Generative AI. Conversational AI solutions driven by generative AI now enable bot authors to construct superior bots in a fraction of the time. Cognigy focuses on using Generative AI to assist bot developers and improve conversations. Cognigy has identified three major areas wherein Generative AI has a significant impact when combined with Conversational AI: Improving the user experience with advanced AI-powered discussions tailored to the individual's circumstances and preferences. Improving agent performance by exploiting language model capabilities in natural language understanding and generation. Increasing efficiency and cost savings by streamlining the creation and deployment of enterprise-level conversational bots. With a range of products including Conversational IVR, Smart Self-Support, and Agent + Assist, the Cognigy.AI platform offers next-generation customer service. Cognigy.AI enables organizations to create personalized service experiences at scale, 24/7, both on voice and chat. About Cognigy Founded in 2016, Cognigy is an enterprise software provider for Conversational AI automation that enables enterprise contact centers to exceed customer expectations, enhance agent satisfaction, and swiftly adapt to market changes. Since its inception, it has continued to be one of Europe's fastest-growing technology firms. Its platform, Cognigy.AI, automates customer and employee communications. Available in both on-premises and SaaS contexts, Cognigy.AI enables organizations to have natural language interactions with their users on any channel and in any language, including webchat, SMS, phone, and mobile apps. Over 500 organizations globally rely on Cognigy and its extensive network of partners to offer customer and staff service that all appreciate. Its global clientele consists of Bosch, Toyota, Mercedes-Benz, BioNTech, Fidelity Life, and Lufthansa Group, among others.

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Raydiant Acquires Sightcorp and Perch to Boost In-store Experience Using Enhanced AI and Computer Vision

Raydiant | January 12, 2023

On January 11, 2023, Raydiant, a leader in-store experiences, acquired Sightcorp and Perch, thereby deepening its AI and computer vision capabilities. Additionally, Raydiant has added hundreds of application partners in order to become the leading in-store experience platform. The completion of the two acquisitions will add increased capabilities to a single platform, thus enabling retailers to develop dynamic and data-driven experiences that only Raydiant can create. The new groundbreaking capabilities to enhance in-store experience include Lift-and-learn, People AI, Interactive digital signage and an Open application marketplace. Raydiant revealed that its Raydiant Marketplace now includes hundreds of partner applications, such as virtual try-On platforms PerfectCorp, FaceCake, and Holition; retail media network monetization platforms; inventory and planogram compliance detection; and employee management and gamification. Raydiant has also joined with the leading point-of-sale systems for catalogs, dynamic menus, pricing, and personalization, including Square, NCR, Lightspeed, Toast, PAR/Brink, and Clover. Six among the top 10 consumer packaged goods firms and six of the top 25 retailers use Raydiant's platform, which drives an average sales growth of 87%. In addition, Business Insider has named Raydiant as one of the top ten most promising startups among venture capitalists. Raydiant continues to bolster its platform to develop a truly personalized shopping experience that blends the best of digital and physical shopping, therefore enhancing customer engagement and loyalty. About Raydiant Founded in 2017 and headquartered in San Francisco, California, Raydiant is the prominent in-location experience management platform for the world's leading retail, e-commerce, restaurant, hospitality and banking companies. Its platform enables enterprises to develop customized and engaging end-to-end content experiences that drive more customer and employee engagement, hence boosting client revenue. Raydiant's cloud-based, plug-and-play solution allows clients to design, manage, and expand on-screen experiences across one or one hundred thousand locations, saving them time, resources, and logistical headaches. It works with more than 3,500 brands, from SMB to enterprise, including First Bank, Dickey's BBQ, Harvard University, The Salvation Army, Red Bull, Chick-Fil-A, Thomson Reuters, as well as the U.S. gourmet burger chain, Wahlburgers.

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