Home > Resources > Articles > Artificial Intelligence Security: How Human Psychology Impacts AI

Artificial Intelligence Security: How Human Psychology Impacts AI

Abhinav Anand | July 20, 2022 | 825 views | Read Time : 01:41 min

Artificial Intelligence Article
According to cybersecurity experts, artificial intelligence (AI) can detect and foresee dangers. Attackers are leveraging AI security, as it is widely used to carry out more sophisticated attacks. With no apparent winner in sight, it appears as though both sides are playing catch-up.

Data scientists, statistics, and as much human input as possible are necessary for the most refined AI. AI gains the ability to produce effects that a human operating it might not notice as you train it. It can even draw conclusions from data that you didn't train it to use. Due to this "black box" character, there is also a push to create AI that can explain its decision-making process.

Similar to its name, AI stands for the more advanced idea of machines performing "smart" jobs. AI is a subset of machine learning (ML). Computers are given information so they can process it and discover things for themselves. Whether it is artificial intelligence (AI) or machine learning, algorithms are created based on data that establishes which patterns are normal and which are aberrant.

Due to the fact that AI is trained by humans, it may either adjust for human bias or include it. Therefore, we must take into account the potential effects AI security may have internally rather than tackling it from an external perspective.


Better AI Security Through Human Thought

In fact, it's challenging to avoid having the impression that succeeding in cybersecurity requires considering human psychology and social sciences in addition to other factors. However, almost everyone who has established an awareness culture in their company would admit that they are significantly more assured of their security posture.

Learning about, implementing, and making the most of AI security are similar processes. The more we comprehend the human factor and incorporate that knowledge into AI input, the more successful our sector will be.

Spotlight

Dexlock

A young and spirited team of IT specialists with a mission to reach the altitudes of professional excellence. We began our journey in 2012 with a handful of projects. Over the course of time, we expanded in forte and resources. We are individually specialized in the services that we offer which make us unique among the others in the market.

OTHER ARTICLES
AI TECH

Top 10 Low-Code App Development Platforms for Fast Custom App Creation

Article | February 3, 2022

Explore the top low-code platforms that enable fast and cost-effective app development with a strategic approach by creating and achieving MVPs and understanding the KPIs of a good platform. Contents 1 Low-Code Development Essentials: Creating and Deploying Effective MVPs 2 KPIs of a Good Low Code Development Platform 3 Top 10 Low-Code App Development Platforms 3.1 AIRKIT 3.2 BETTY BLOCKS 3.3 CREATIO 3.4 DECISIONS 3.5 INTERFACING 3.6 KISSFLOW 3.7 SKUID 3.8 TRACKVIA, INC. 3.9 ULTIMUS 3.10 XENOSS 4 Strategic Low-Code Development: Trend Forecast Analysis Low-code platforms have transformed software development, enabling fast and cost-effective app development. This article covers vital components like creating effective minimum viable products, execution strategies, and key performance indicators to look for in a good low code platform for mobile app development. The article also lists the top 10 platforms, like Airkit, Betty Blocks, and Creatio, which offer innovative solutions to reduce time-to-market and produce exceptional results. 1. Low-Code Development Essentials: Creating and Deploying Effective MVPs Creating a software product or app from scratch doesn't have to be long and tiresome when it can be fast and fun with the help of low-code application development platforms. Before you start building your app around the no code framework, you need to create a minimum viable product (MVP) that can thrive on its own in the market. Defining the attributes of your app to meet your value proposition is essential. Having a plan of execution alongside the best lowcode development tools leads to the success of your software development projects. Effective execution strategies and product development strategies are far more critical to the success of your product than the development process itself. Thanks to low-code platforms, developing and deploying the desired features in your app is faster and easier than ever before. Cutting down on the development time leaves you more time to think strategically about product design, marketing, and perhaps sales. 2. KPIs of a Good Low Code Development Platform Low-code platforms for mobile app development allow organizations to deliver new user experiences faster. While evaluating different low-code application development platforms that meet your business needs, we highly recommend these factors, KPIs, and features to look for: Drag-and-drop interface: Enables non-technical users to create apps, reducing IT burden. It boosts productivity and lowers development time and costs. Develop once and deploy anywhere: Low code mobile app development platforms create apps for multiple platforms (cross platforms) without extra coding. It cuts down on IT workload and speeds up time-to-market. Seamless integration with enterprise systems: Simplifies the integration of enterprise systems with low code app development platforms, trims development time and costs, and enhances system efficiency. Intelligent BI and analytics: Automatically analyzes data, minimizing the time and effort required for data analysis. Leverage insights for data-driven decisions and improves business outcomes. AI-enabled data enrichment: Automatically fills in missing values or adds more data points to enrich the data. Improves data quality and accuracy and reduces IT workload. Complete visibility of data with dashboards: Provides a real-time view of app performance and user behavior. Monitors and improves app performance and user experience. Compliance with international data security policies: Ensures compliance with GDPR, HIPAA, Intertek, BSI, and AICPA SOC, reducing the risk of data breaches and ensuring data privacy. Flexibility for coding and posting: Enables developers to use preferred coding languages and frameworks, improving developer productivity. Transparency and predictability with pricing: This provides transparency and predictability regarding pricing. Allows budgeting for app development and reduces the risk of cost overruns. Low-code platforms help businesses develop applications quickly and efficiently. They offer a visual development environment, integrate with existing systems, support rapid application development, cross-platform compatibility, customization, and security. They are an excellent solution for businesses wanting to build applications quickly and cost-effectively. 3. Top 10 Low-Code App Development Platforms Today's low-code development platforms, which use the most recent low code technology, put more emphasis on innovation and optimization of business processes than just quick development and deployment. When your prime focus is fast-paced app development, there are some platforms that go above and beyond to reduce time-to-market and produce exceptional results, as listed down below. 3.1 Airkit Building complex apps with beautiful front-end experiences requires custom components, workflows, and styles. Share and iterate with the team to collaborate on application development. Airkit uses a visual builder, conversation automation, agent automation, security, and integrations. Latching on to anything with pre-built integrations helps with fast and free additional functionalities. For excellent CX, use components for purpose-built CX across all platforms. Reusable components and templates for designing personalized cross platform buyer journeys. With app debuggers, you can debug, test, and preview apps and use multi-environment deployment with a single click. Manage and control security and scalability with role-based access, versioning and environments, as well as end-user authentication. 3.2 Betty Blocks Betty Blocks is an enterprise-grade no-code development platform that lets users build collaboratively with no limitations. It lets you build apps with rapid application development technology, automate processes, and maximize efficiency. It is utilized by citizen developers to build solutions that integrate with the current tech stack. Building internal applications, customer-facing apps, and process automations is simple and easy to innovate with Betty Blocks. It offers development, testing, and production environments on its public cloud as well as on-premise and cloud providers in its standard and enterprise plans, respectively. As far as free and fast integrations are concerned, it integrates with everything from its Betty Blocks Store. It also lets you build your own integrations using the API. Its intuitive drag-and-drop user interface builder allows reusability, radically shortens the time to market, and empowers the citizen development workforce. 3.3 Creatio Creatio is a no-code development platform with a compostable architecture. Creatio Studio allows for no-code application development with an extreme degree of freedom. It lets you select the available types of apps, connectors, and OOTB functionality templates to manage instances and facilitate the collaborative development process. It is packed with intuitive no-code design automation tools to create and modify pages and views, data models, workflows, and integrations in a no-code workplace. It has a library of predefined views, widgets, and templates to accelerate the design process. Optimize and manage structured and fluid processes using workflow management capabilities with advanced analytics. Add integrations with SOAP and REST integration connectors. Use AI and ML to automate your workflows and enhanced security and safety for enterprise application platform scalability. Using the collaborative process designer, accelerate process design and standardize process management with team efforts. 3.4 Decisions Decisions is a powerful low code automation platform and business process management software that is capable of building no-code and low code applications. It helps turn siloed decisions into centralized rules. Its no-code intelligent process automation platform enables the codification of business logic and automation decisions, manages workflows, finds and fixes problems, connects systems to unify operations, and designs seamless experiences. Its visual design interface helps to design, optimize, and launch complex processes without writing code. Building software apps that solve business problems by automating functions to simplify, standardize, and streamline business operations and stay compliant is easy with Decisions. 3.5 Interfacing. Intefacing offers a business transformation suite using low-code rapid application development technology. It primarily supports business process optimization, quality control, continuous improvement, change management, SOP development, digital transformation, business excellence, and stakeholder happiness. It extensively offers eFORMS, process automation, low code database table entity designer, system integration designer, tax monitoring and delegation, custom rules and actions, text and voice messaging services, custom dashboard design, and app mobile touchscreen for better control over your low code mobile app development. Interfacing allows building simple to complex consumer-focused applications and business processes in hours, not days. 3.6 Kissflow Kissflow's enterprise-grade low code application development platform lets businesses take control with no IT background. It helps digitize operations, automate processes, and modernize apps using its components. The software offers a comprehensive suite of features such as application builder, process designer, boards, reports, and analytics, and custom UI. It also provides collaboration, developer sandbox, extensive integrations, external portals, and roles-based access control for application deployment with new builds. Using a visual builder for forms with easy drag-and-drop options, work management, intuitive dashboards, communication, and collaboration, Kissflow has emerged as an industry standard in no-code development. Bring business and IT together with a DevOps approach, streamline ad-hoc requests, manage and control with a central console, and reap returns with high productivity and a lower time-to-market with Kissflow. 3.7 Skuid With Skuid, you can build low-code mobile apps from scratch for multiple platforms that are user-friendly. It allows design interdependence, composite apps, and rapid prototyping. Custom user experience options on Skuid NLX involve design decisions about interaction, navigation, and app structure. Skuid SFX helps build modern, custom Salesforce apps. It helps with lightning customization, portals and communities, and a high-performance engine. Skuid EXP for enterprise HR app creation brings features to maximize platform value, flexible deployment, and people-centered portal creation. Components on Skuid include account dashboards, customer request forms, opportunity management, quick orders, revenue and expense dashboards, dynamic forms, retail data dashboards, and a contact directory. These features help increase app adoption and innovation by 10x. 3.8 TrackVia, Inc. TrackVia helps automate processes in a business to connect and track everything that matters. It allows for seamless integration with existing ERP, CRM, BPM, financial systems, and more. It helps keep up with product and quality, compliance, custom workflows, supply chain management, project management, and field services. Its low-code app development platform enables users to build business apps without code and without limits with the help of its toolkit and a canvas. It brings intelligent workflow automation, single to multiple sandbox environments with unlimited applications and unlimited storage, and records for 1 administrator and 5 users. Its pricing plans include mobile, quick start, business, and enterprise for citizen developers in any industry. 3.9 Ultimus Ultimus offers a highly customizable platform with integration capabilities for business process management. It has a strong focus on security and compliance and offers scalability and dedicated support. Ultimus streamlines app development with a cost-effective platform, empowering non-IT business users to create custom apps easily. Its mobile-ready technology deploys on-cloud or on-premises servers, prioritizes decision-making, and improves the customer experience by eliminating isolated apps and data. A unified inbox and high-productivity portal fuses interactions with customers, employees, and partners. Ultimus avoids high upfront costs with flexible pricing options. 3.10 Xenoss Xenoss's mar-tech, low-code platform offers up to 40% cost savings and the fastest time-to-market in the industry. It has ad-tech and mar-tech parts like a bidding cluster, mission control, campaign front end, account server, logging cluster, predictor optimization engine, aggregator, reporter, DMP profile builder, DMP segment builder, DMP real-time audience DB cluster, health monitoring system, and real-time anti-fraud. Its feature set includes campaign management, budget management, creatives, supply integrations, device targeting, geographic targeting, audience targeting, dayparting, media planning, the DMP, automatic campaign optimization, manual campaign optimization, tracking, reporting, and analysis, support tools, and the data collection web SDK. It offers a customizable and integratable user-friendly platform. With a strong focus on scalability, it offers dedicated support. Its pricing is based on a per-user basis. 4. Strategic Low-Code Development: Trend Forecast Analysis Large companies will keep using low-code platforms for digital transformation in the near future because their visual interfaces and pre-built components can speed up software development. Strategic low-code development will be a must for reducing time-to-market, speeding up digital transformation, and putting security and compliance front and center. More and more people will use industry-specific solutions, AI integration, collaboration, and process automation, which will streamline operations and make them more efficient. Some of the best low code app development platforms will meet security and compliance requirements like HIPAA and PCI, so sensitive information will be safe. AI and machine learning tools will make it easier to solve problems and improve processes. This will bring IT and business operations closer than ever before. These automation platforms will be crucial to making businesses more profitable and stable because they will let them get the most done with the least amount of work.

Read More
AI TECH

Empowering Industry 4.0 with Artificial Intelligence

Article | December 17, 2021

The next step in industrial technology is about robotics, computers and equipment becoming connected to the Internet of Things (IoT) and enhanced by machine learning algorithms. Industry 4.0 has the potential to be a powerful driver of economic growth, predicted to add between $500 billion- $1.5 trillion in value to the global economy between 2018 and 2022, according to a report by Capgemini.

Read More
AI TECH

How Artificial Intelligence Is Transforming Businesses

Article | July 11, 2022

Whilst there are many people that associate AI with sci-fi novels and films, its reputation as an antagonist to fictional dystopic worlds is now becoming a thing of the past, as the technology becomes more and more integrated into our everyday lives. AI technologies have become increasingly more present in our daily lives, not just with Alexa’s in the home, but also throughout businesses everywhere, disrupting a variety of different industries with often tremendous results. The technology has helped to streamline even the most mundane of tasks whilst having a breath-taking impact on a company’s efficiency and productivity

Read More

The advances of AI in healthcare

Article | February 11, 2020

With the Government investing £250 million into the project, the Lab will consider how to use AI for the benefit of patients – whether this be the deployment of existing AI methods, the development of new technologies or the testing of their safety. Amongst other things, the initiative will aim to deliver earlier diagnoses of cancer. It is estimated that in excess of 50,000 extra patients could see their cancer being detected at an early stage, thus boosting survival rates. More specifically, a study has shown that AI is quicker in identifying brain tumour tissue than a pathologist.This would have a positive knock-on effect in other areas, such as enabling money to be saved (that otherwise would have been spent on further treatment) and reducing the workload of staff (at a time when there is a crisis in NHS workforce numbers).

Read More
AI TECH

AI/ML in 2022: More Real-world Deployments, Focus on AI Ethics and Blockchain Hopes

Article | February 3, 2022

Explore the top low-code platforms that enable fast and cost-effective app development with a strategic approach by creating and achieving MVPs and understanding the KPIs of a good platform. Contents 1 Low-Code Development Essentials: Creating and Deploying Effective MVPs 2 KPIs of a Good Low Code Development Platform 3 Top 10 Low-Code App Development Platforms 3.1 AIRKIT 3.2 BETTY BLOCKS 3.3 CREATIO 3.4 DECISIONS 3.5 INTERFACING 3.6 KISSFLOW 3.7 SKUID 3.8 TRACKVIA, INC. 3.9 ULTIMUS 3.10 XENOSS 4 Strategic Low-Code Development: Trend Forecast Analysis Low-code platforms have transformed software development, enabling fast and cost-effective app development. This article covers vital components like creating effective minimum viable products, execution strategies, and key performance indicators to look for in a good low code platform for mobile app development. The article also lists the top 10 platforms, like Airkit, Betty Blocks, and Creatio, which offer innovative solutions to reduce time-to-market and produce exceptional results. 1. Low-Code Development Essentials: Creating and Deploying Effective MVPs Creating a software product or app from scratch doesn't have to be long and tiresome when it can be fast and fun with the help of low-code application development platforms. Before you start building your app around the no code framework, you need to create a minimum viable product (MVP) that can thrive on its own in the market. Defining the attributes of your app to meet your value proposition is essential. Having a plan of execution alongside the best lowcode development tools leads to the success of your software development projects. Effective execution strategies and product development strategies are far more critical to the success of your product than the development process itself. Thanks to low-code platforms, developing and deploying the desired features in your app is faster and easier than ever before. Cutting down on the development time leaves you more time to think strategically about product design, marketing, and perhaps sales. 2. KPIs of a Good Low Code Development Platform Low-code platforms for mobile app development allow organizations to deliver new user experiences faster. While evaluating different low-code application development platforms that meet your business needs, we highly recommend these factors, KPIs, and features to look for: Drag-and-drop interface: Enables non-technical users to create apps, reducing IT burden. It boosts productivity and lowers development time and costs. Develop once and deploy anywhere: Low code mobile app development platforms create apps for multiple platforms (cross platforms) without extra coding. It cuts down on IT workload and speeds up time-to-market. Seamless integration with enterprise systems: Simplifies the integration of enterprise systems with low code app development platforms, trims development time and costs, and enhances system efficiency. Intelligent BI and analytics: Automatically analyzes data, minimizing the time and effort required for data analysis. Leverage insights for data-driven decisions and improves business outcomes. AI-enabled data enrichment: Automatically fills in missing values or adds more data points to enrich the data. Improves data quality and accuracy and reduces IT workload. Complete visibility of data with dashboards: Provides a real-time view of app performance and user behavior. Monitors and improves app performance and user experience. Compliance with international data security policies: Ensures compliance with GDPR, HIPAA, Intertek, BSI, and AICPA SOC, reducing the risk of data breaches and ensuring data privacy. Flexibility for coding and posting: Enables developers to use preferred coding languages and frameworks, improving developer productivity. Transparency and predictability with pricing: This provides transparency and predictability regarding pricing. Allows budgeting for app development and reduces the risk of cost overruns. Low-code platforms help businesses develop applications quickly and efficiently. They offer a visual development environment, integrate with existing systems, support rapid application development, cross-platform compatibility, customization, and security. They are an excellent solution for businesses wanting to build applications quickly and cost-effectively. 3. Top 10 Low-Code App Development Platforms Today's low-code development platforms, which use the most recent low code technology, put more emphasis on innovation and optimization of business processes than just quick development and deployment. When your prime focus is fast-paced app development, there are some platforms that go above and beyond to reduce time-to-market and produce exceptional results, as listed down below. 3.1 Airkit Building complex apps with beautiful front-end experiences requires custom components, workflows, and styles. Share and iterate with the team to collaborate on application development. Airkit uses a visual builder, conversation automation, agent automation, security, and integrations. Latching on to anything with pre-built integrations helps with fast and free additional functionalities. For excellent CX, use components for purpose-built CX across all platforms. Reusable components and templates for designing personalized cross platform buyer journeys. With app debuggers, you can debug, test, and preview apps and use multi-environment deployment with a single click. Manage and control security and scalability with role-based access, versioning and environments, as well as end-user authentication. 3.2 Betty Blocks Betty Blocks is an enterprise-grade no-code development platform that lets users build collaboratively with no limitations. It lets you build apps with rapid application development technology, automate processes, and maximize efficiency. It is utilized by citizen developers to build solutions that integrate with the current tech stack. Building internal applications, customer-facing apps, and process automations is simple and easy to innovate with Betty Blocks. It offers development, testing, and production environments on its public cloud as well as on-premise and cloud providers in its standard and enterprise plans, respectively. As far as free and fast integrations are concerned, it integrates with everything from its Betty Blocks Store. It also lets you build your own integrations using the API. Its intuitive drag-and-drop user interface builder allows reusability, radically shortens the time to market, and empowers the citizen development workforce. 3.3 Creatio Creatio is a no-code development platform with a compostable architecture. Creatio Studio allows for no-code application development with an extreme degree of freedom. It lets you select the available types of apps, connectors, and OOTB functionality templates to manage instances and facilitate the collaborative development process. It is packed with intuitive no-code design automation tools to create and modify pages and views, data models, workflows, and integrations in a no-code workplace. It has a library of predefined views, widgets, and templates to accelerate the design process. Optimize and manage structured and fluid processes using workflow management capabilities with advanced analytics. Add integrations with SOAP and REST integration connectors. Use AI and ML to automate your workflows and enhanced security and safety for enterprise application platform scalability. Using the collaborative process designer, accelerate process design and standardize process management with team efforts. 3.4 Decisions Decisions is a powerful low code automation platform and business process management software that is capable of building no-code and low code applications. It helps turn siloed decisions into centralized rules. Its no-code intelligent process automation platform enables the codification of business logic and automation decisions, manages workflows, finds and fixes problems, connects systems to unify operations, and designs seamless experiences. Its visual design interface helps to design, optimize, and launch complex processes without writing code. Building software apps that solve business problems by automating functions to simplify, standardize, and streamline business operations and stay compliant is easy with Decisions. 3.5 Interfacing. Intefacing offers a business transformation suite using low-code rapid application development technology. It primarily supports business process optimization, quality control, continuous improvement, change management, SOP development, digital transformation, business excellence, and stakeholder happiness. It extensively offers eFORMS, process automation, low code database table entity designer, system integration designer, tax monitoring and delegation, custom rules and actions, text and voice messaging services, custom dashboard design, and app mobile touchscreen for better control over your low code mobile app development. Interfacing allows building simple to complex consumer-focused applications and business processes in hours, not days. 3.6 Kissflow Kissflow's enterprise-grade low code application development platform lets businesses take control with no IT background. It helps digitize operations, automate processes, and modernize apps using its components. The software offers a comprehensive suite of features such as application builder, process designer, boards, reports, and analytics, and custom UI. It also provides collaboration, developer sandbox, extensive integrations, external portals, and roles-based access control for application deployment with new builds. Using a visual builder for forms with easy drag-and-drop options, work management, intuitive dashboards, communication, and collaboration, Kissflow has emerged as an industry standard in no-code development. Bring business and IT together with a DevOps approach, streamline ad-hoc requests, manage and control with a central console, and reap returns with high productivity and a lower time-to-market with Kissflow. 3.7 Skuid With Skuid, you can build low-code mobile apps from scratch for multiple platforms that are user-friendly. It allows design interdependence, composite apps, and rapid prototyping. Custom user experience options on Skuid NLX involve design decisions about interaction, navigation, and app structure. Skuid SFX helps build modern, custom Salesforce apps. It helps with lightning customization, portals and communities, and a high-performance engine. Skuid EXP for enterprise HR app creation brings features to maximize platform value, flexible deployment, and people-centered portal creation. Components on Skuid include account dashboards, customer request forms, opportunity management, quick orders, revenue and expense dashboards, dynamic forms, retail data dashboards, and a contact directory. These features help increase app adoption and innovation by 10x. 3.8 TrackVia, Inc. TrackVia helps automate processes in a business to connect and track everything that matters. It allows for seamless integration with existing ERP, CRM, BPM, financial systems, and more. It helps keep up with product and quality, compliance, custom workflows, supply chain management, project management, and field services. Its low-code app development platform enables users to build business apps without code and without limits with the help of its toolkit and a canvas. It brings intelligent workflow automation, single to multiple sandbox environments with unlimited applications and unlimited storage, and records for 1 administrator and 5 users. Its pricing plans include mobile, quick start, business, and enterprise for citizen developers in any industry. 3.9 Ultimus Ultimus offers a highly customizable platform with integration capabilities for business process management. It has a strong focus on security and compliance and offers scalability and dedicated support. Ultimus streamlines app development with a cost-effective platform, empowering non-IT business users to create custom apps easily. Its mobile-ready technology deploys on-cloud or on-premises servers, prioritizes decision-making, and improves the customer experience by eliminating isolated apps and data. A unified inbox and high-productivity portal fuses interactions with customers, employees, and partners. Ultimus avoids high upfront costs with flexible pricing options. 3.10 Xenoss Xenoss's mar-tech, low-code platform offers up to 40% cost savings and the fastest time-to-market in the industry. It has ad-tech and mar-tech parts like a bidding cluster, mission control, campaign front end, account server, logging cluster, predictor optimization engine, aggregator, reporter, DMP profile builder, DMP segment builder, DMP real-time audience DB cluster, health monitoring system, and real-time anti-fraud. Its feature set includes campaign management, budget management, creatives, supply integrations, device targeting, geographic targeting, audience targeting, dayparting, media planning, the DMP, automatic campaign optimization, manual campaign optimization, tracking, reporting, and analysis, support tools, and the data collection web SDK. It offers a customizable and integratable user-friendly platform. With a strong focus on scalability, it offers dedicated support. Its pricing is based on a per-user basis. 4. Strategic Low-Code Development: Trend Forecast Analysis Large companies will keep using low-code platforms for digital transformation in the near future because their visual interfaces and pre-built components can speed up software development. Strategic low-code development will be a must for reducing time-to-market, speeding up digital transformation, and putting security and compliance front and center. More and more people will use industry-specific solutions, AI integration, collaboration, and process automation, which will streamline operations and make them more efficient. Some of the best low code app development platforms will meet security and compliance requirements like HIPAA and PCI, so sensitive information will be safe. AI and machine learning tools will make it easier to solve problems and improve processes. This will bring IT and business operations closer than ever before. These automation platforms will be crucial to making businesses more profitable and stable because they will let them get the most done with the least amount of work.

Read More
AI TECH

The Future of Virtual Reality and Augmented Reality

Article | December 17, 2021

The next step in industrial technology is about robotics, computers and equipment becoming connected to the Internet of Things (IoT) and enhanced by machine learning algorithms. Industry 4.0 has the potential to be a powerful driver of economic growth, predicted to add between $500 billion- $1.5 trillion in value to the global economy between 2018 and 2022, according to a report by Capgemini.

Read More
AI TECH

AI's Impact on Improving Customer Experience

Article | July 11, 2022

Whilst there are many people that associate AI with sci-fi novels and films, its reputation as an antagonist to fictional dystopic worlds is now becoming a thing of the past, as the technology becomes more and more integrated into our everyday lives. AI technologies have become increasingly more present in our daily lives, not just with Alexa’s in the home, but also throughout businesses everywhere, disrupting a variety of different industries with often tremendous results. The technology has helped to streamline even the most mundane of tasks whilst having a breath-taking impact on a company’s efficiency and productivity

Read More

The advances of AI in healthcare

Article | February 11, 2020

With the Government investing £250 million into the project, the Lab will consider how to use AI for the benefit of patients – whether this be the deployment of existing AI methods, the development of new technologies or the testing of their safety. Amongst other things, the initiative will aim to deliver earlier diagnoses of cancer. It is estimated that in excess of 50,000 extra patients could see their cancer being detected at an early stage, thus boosting survival rates. More specifically, a study has shown that AI is quicker in identifying brain tumour tissue than a pathologist.This would have a positive knock-on effect in other areas, such as enabling money to be saved (that otherwise would have been spent on further treatment) and reducing the workload of staff (at a time when there is a crisis in NHS workforce numbers).

Read More
MORE ARTICLES

Spotlight

Dexlock

A young and spirited team of IT specialists with a mission to reach the altitudes of professional excellence. We began our journey in 2012 with a handful of projects. Over the course of time, we expanded in forte and resources. We are individually specialized in the services that we offer which make us unique among the others in the market.

Related News

AI APPLICATIONS, SOFTWARE, FUTURE TECH

Yellow.ai's generative AI-powered Voicebots and Chatbots Now Available on Genesys AppFoundry

Prnewswire | June 06, 2023

Yellow.ai, a global leader in Conversational AI, today announced its Generative AI-powered Voicebots and Chatbots are now available on the Genesys AppFoundry™, a marketplace of solutions offering a curated selection of applications and integrations that elevate customer and employee experiences. Yellow.ai's listing on AppFoundry allows Genesys customers to deploy a broad range of Conversational AI solutions across its Conversational Service Cloud, Conversational Commerce Cloud, and Conversational EX Cloud product suites. The solution enables them to deliver an automated customer and employee experience with the company's generative AI-powered Dynamic Automation Platform (DAP) that leverages a multi-LLM architecture. Moreover, by streamlining support interactions through its Dynamic AI agents across voice and chat, businesses can reduce costs by up to 60% while delivering consistent experiences. Enterprises can leverage Yellow.ai's solution for: Goal-based Conversations: Enterprises can achieve up to 90% self-serve automation in the first 30 days by transforming from content-based automation to goal-based conversations powered by generative AI. This enables them to provide customer solutions and fulfill end goals. Dynamic Workflows: Enterprises can create and expand workflows dynamically with generative AI, adapting to changing customer conversations. This flexibility leads to up to 40% increase in lead generation and up to 50% increase in user engagement, as they are not restricted to fixed workflows. Zero Set up: By enabling a bot ready within minutes of uploading documents, enterprises experience faster time to value. They can connect it with preferred channels, go live, and instantly generate Campaign Workflows based on goals, context, and user segments. This results in up to 50% faster time to market and up to 50% increase in operational efficiency. Raghu Ravinutala, CEO & Co-founder, Yellow.ai, said, "We're excited to help Genesys' customers deliver enhanced end-to-end experiences with our generative AI-powered conversational AI solutions. Providing an exceptional customer and employee experience is crucial for businesses to stay competitive and achieve significant business outcomes. Our AI engine and cost-efficient solutions empower businesses to do so. With Yellow.ai DAP, we provide AI-powered support to human agents and enable marketers to not only communicate with customers but also accomplish goal-oriented outcomes and boost conversion rates." Yellow.ai provides a unified omnichannel solution supporting 35+ text and voice channels in 135+ languages. The company offers pre-built solutions for various industries like BFSI, ecommerce, utilities, healthcare, and automotive, among others. Handling 2 billion interactions per quarter, the company's Dynamic AI agents are capable of a seamless transfer to human agents with complete contextual information and history of the conversation in the case of complex queries. Yellow.ai's Conversational AI solutions are now available with Genesys Cloud CX™, an all-in-one composable solution that helps organizations offer frictionless and connected customer and employee experiences. As a modern, API first experience orchestration platform, Genesys Cloud CX enables organizations to coordinate every interaction and touchpoint through a full suite of omnichannel options, built-in employee experience, turnkey AI and end-to-end journey optimization. To learn more about the specific features and benefits of Yellow.ai enterprise-grade Conversational AI solutions, visit the AppFoundry listing. About Yellow.ai Headquartered in San Mateo, Yellow.ai is a global leader in Conversational AI, delivering autonomous, human-like experiences for customers and employees to accelerate enterprise growth. We believe that memorable conversations are at the heart of every meaningful brand engagement. Over 1100 enterprises, including Sony, Domino's, Hyundai, Sephora, Waste Connections, Ferrellgas, and Randstad, trust our generative AI-powered, no-code Dynamic Automation Platform (DAP). DAP's proprietary multi-LLM AI engine, DynamicNLP™, empowers us to handle 2Bn conversations every quarter across 35+ channels in 135+ languages. We're passionate about delivering conversational experiences via our Dynamic AI agents that help enterprises achieve higher customer satisfaction and employee engagement. We were recently recognized as a Challenger in the 2023 Gartner® Magic Quadrant™ for Enterprise Conversational AI Platforms and have raised more than $102M from blue-chip investors with offices across six countries.

Read More

AI APPLICATIONS, SOFTWARE, FUTURE TECH

unitQ Unveils AI Analysis of User Feedback for OpenAI's New ChatGPT iOS App

Prnewswire | June 02, 2023

unitQ, the leading AI platform empowering organizations to take a user-centric, real-time data-driven approach to craft high quality products, services, and experiences, announced today that its AI-powered user feedback software has analyzed what users like, dislike, and want from OpenAI's new ChatGPT iOS application. unitQ's advanced AI translated, categorized, and summarized ChatGPT App Store reviews, providing a comprehensive and unbiased perspective on areas of success and opportunities for improvement for OpenAI's revolutionary generative AI mobile application. unitQ's analysis revealed that the ChatGPT iOS app, which has been routinely updated following the app's May 18 debut, has been well-received by users for its clean interface and copy/paste functionality. Users also love the app for its speed, simplicity, reliability and lack of ads and fees. However, users have complained about overheating, battery drain, syncing issues, haptic feedback and accessibility issues. Users want plugin and Siri support, as well as math formula rendering features, and improved account creation. OpenAI has clearly been listening to its users, and in just two weeks' time, has included iPad support, upgraded right-to-left language support, altered its haptic feedback, enhanced speech recognition, and added a host of other features and refinements such as the ability to clear chat history while expanding to more countries. "unitQ's goal is to help companies improve the quality of their products, services, and experiences by providing real-time, actionable AI-powered insights into user feedback," said Christian Wiklund, unitQ CEO. unitQ's analysis filtered out thousands of reviews in which users only left stars, but did not provide written comments. Of these written reviews, more than half revealed feature requests. The remainder of reviews concerned bugs and quality issues, many of which OpenAI has been addressing. Here are some key bugs in order of frequency, according to written reviews: Overheating issues Can't sign up Device not compatible Excessive battery drain Difficult to navigate UI Crashing Force closing Subscription upgrade not recognized Fails to launch Can't login with Google Voice mode not working No customer support Unsatisfactory behavior *Following a recent ChatGPT update on iOS last week, the user reviews were erased from the App Store. unitQ had parsed the reviews before they were reset. The power of AI to understand real time user feedback at scale unitQ's AI analysis of ChatGPT's iOS application's user feedback underscores the power of unitQ's platform to surface insights from real time user feedback by automatically categorizing and summarizing user pain points, product gaps, trending issues and bugs to empower organizations to deliver high-quality experiences. In unitQ's Spring 2023 State of Mobile Applications benchmarking report, released today, unitQ has analyzed 22,225,825 pieces of publicly available Google Play Store and Apple App Store user reviews for more than 5,300 top Android and iOS mobile applications. Real time insights from user feedback were translated, categorized and summarized using unitQs proprietary AI and ML algorithms to surface: Top Quality Issues Top feature requests Trending 4-star reviews on brink of a 5-star review Top 50 apps driving quality excellence Top user complaints across all verticals are slow performance, force closing or crashing, and too many advertisements with a combined total of 421,954 pieces of user feedback left for these issues. Top Quality Issues by vertical are nuanced with unique categories appearing such as "Subscription too expensive" for education apps, "Can't transfer funds" for finance apps, and "Excessive storage usage" for gaming apps. Of the 22,225,825 pieces of feedback analyzed, 566,796 surfaced feature requests. A few examples include gamers wanting more individual analytics about their performance for gaming apps, students wanting a more customized user experience for education apps, and listeners wanting the ability to exclude certain artists from music apps. Apps with the highest quality excellence in Spring 2023 include: TikTok, Coursera, Rocket Mortgage, Turo, 23andMe, Ten Percent Happier and more. See the Top 50 Quality Excellence Awards winners: Quality Excellence Awards here. Artificial intelligence to identify gaps, growth opportunities Becoming a user-centric organization requires a deep and personal understanding of the people using today's products. Powered by machine learning and AI, unitQ captures real time user feedback in more than 100 languages from more than four dozen sources — including Amazon, the Apple App Store, Discord, Google Play Store, Reddit, Twitter, TikTok, Facebook, Instagram, YouTube and more. unitQ also integrates with productivity tools such as GitHub Issues, Jira, PagerDuty, Slack and Zendesk to alert users on key customer issues in any language, location or platform. Now, with unitQ, product, engineering, support, and customer experience leaders get access to a single source of truth for real-time user feedback to inform their product roadmap, alert on bugs, proactively resolve support issues, and gauge sentiment to ensure the best possible customer experience. unitQ is providing companies with a new way to stay close to their users with real-times insights into what their users think, feel, and experience. About unitQ As the leading real time customer feedback platform, unitQ empowers companies with AI-powered, actionable insights from user feedback to help them craft high-quality products, services and experiences. unitQ centralizes feedback from all sources and automatically groups it into thousands of granular categories to help organizations discover what matters most to users — all in real time. Category-leading companies like Spotify, Bumble, Pinterest, Chime and HelloFresh rely on unitQ for actionable insights to drive growth, reduce churn and build brand loyalty. Want to know what users think about your organization? Get your free unitQ Score or request a demo to learn more about unitQ.

Read More

AI TECH, AI APPLICATIONS, SOFTWARE

Rocketium Launches New Agile CreativeOps Platform With Novel AI Features

Accesswire | May 30, 2023

Rocketium, a platform that specializes in improving in-app and website conversions through video and display banner automation, has unveiled its latest breakthrough: an innovative and agile CreativeOps platform. This cutting-edge platform marks a significant milestone in the realm of creative operations, as it seamlessly integrates with robust generative AI features, the latest in automation capabilities, and advanced creative analytics. As a company that specializes in the field of creative technology solutions, Rocketium has combined these components into a solution to empower global teams when it comes to enhancing their design processes and making astute decisions that yield substantial business impact. At the core of Rocketium's new CreativeOps platform lies its generative AI technology, which revolutionizes the way creative content is generated and produced. Leveraging the power of artificial intelligence, the platform generates high-quality visuals, videos, and other creative assets with remarkable efficiency. This AI-driven capability enables teams to streamline their creative workflows, eliminating repetitive tasks and freeing up valuable time for more strategic endeavors. Rocketium's new platform offers automation features that provide users with a range of automated tools and processes. These features automate various aspects of the design process, such as asset organization, version control, and collaboration, reducing the likelihood of errors and improving overall productivity. The automation capabilities allow teams to work swiftly, resulting in faster turnaround times and increased agility in responding to market demands. Creative analytics is another pivotal component integrated into Rocketium's platform, enabling teams to make data-driven design decisions. The use of advanced analytics and reporting functionalities allows the platform to provide valuable insights into the performance and impact of creative assets. Teams can measure key metrics, such as engagement, conversions, and brand reach, gaining a comprehensive understanding of the effectiveness of their designs. Armed with these insights, teams can optimize their creative strategies, refine their approach, and ultimately achieve more substantial business outcomes. The comprehensive nature of Rocketium's CreativeOps platform ensures that global teams can leverage its features and benefits across multiple dimensions. Whether collaborating remotely or across different time zones, the platform facilitates seamless communication and coordination, fostering effective teamwork. The platform's intuitive user interface and user-friendly tools ensure ease of use, making it accessible to professionals across various skill levels. Sandeep Shekhawat, who works with Rocketium as a tech advisor, says that the CreativeOps platform will help the company as it continues to grow and scale. The company's tech has already earned the trust of over 100 brands including Fortune 500 and Forbes Global 2000 companies.. Professionals from a wide range of industries, including marketers, designers, e-commerce managers, and product managers, rely on Rocketium's platform to take their ideas to market more quickly. The company works with large enterprises, eCommerce marketplaces, and retail omnichannel companies with teams spread across countries. "The team at Rocketium is dedicated to assisting brands and businesses in scaling and enhancing their visual content and driving improved conversion rates," says Shekhawat. "The launch of this agile CreativeOps platform means that the landscape of design decision-making undergoes a remarkable transformation. Through the integration of generative AI features, automation capabilities, and creative analytics, the platform equips global teams with the tools they need to make informed and impactful design choices." Shekhawat adds that Rocketium's growth strategy involves expanding its operations in the US to target enterprise customers with complex content creation workflows and pipelines. "They are specifically focused on creating advertising campaign content and digital display content in retail for campaigns and price displays," Shekhawat reveals. Shekhawat, an expert in the areas of electronic price displays, digital transformation, and IoT-based Smart Retail, has worked with some of the biggest brands in the world, developing platforms that help these massive corporations deliver content in a reliable, efficient manner, with the ability to update content over the air in real-time, while using low power. "Enhancing in-store experience with video displays using automated and personalized content creation will be a game changer for big name retailers," Shekhawat affirms. "Creating compelling content to showcase product features, provide helpful information, or entertain customers while they shop will help retailers have the edge in the low margin retail business." With Rocketium's agile CreativeOps platform, users can harness the power of this innovative solution, and businesses can unlock new levels of creativity, efficiency, and effectiveness. About Rocketium Rocketium, established in 2015, is an agile CreativeOps platform that helps enterprises and Fortune 500 companies take their communications to market in cost- and time-efficient ways. The company utilizes creative automation, seamless collaboration, automated compliance, and creative analytics with the goal of helping enterprises maximize their existing teams, processes, and tools.

Read More

AI APPLICATIONS, SOFTWARE, FUTURE TECH

Yellow.ai's generative AI-powered Voicebots and Chatbots Now Available on Genesys AppFoundry

Prnewswire | June 06, 2023

Yellow.ai, a global leader in Conversational AI, today announced its Generative AI-powered Voicebots and Chatbots are now available on the Genesys AppFoundry™, a marketplace of solutions offering a curated selection of applications and integrations that elevate customer and employee experiences. Yellow.ai's listing on AppFoundry allows Genesys customers to deploy a broad range of Conversational AI solutions across its Conversational Service Cloud, Conversational Commerce Cloud, and Conversational EX Cloud product suites. The solution enables them to deliver an automated customer and employee experience with the company's generative AI-powered Dynamic Automation Platform (DAP) that leverages a multi-LLM architecture. Moreover, by streamlining support interactions through its Dynamic AI agents across voice and chat, businesses can reduce costs by up to 60% while delivering consistent experiences. Enterprises can leverage Yellow.ai's solution for: Goal-based Conversations: Enterprises can achieve up to 90% self-serve automation in the first 30 days by transforming from content-based automation to goal-based conversations powered by generative AI. This enables them to provide customer solutions and fulfill end goals. Dynamic Workflows: Enterprises can create and expand workflows dynamically with generative AI, adapting to changing customer conversations. This flexibility leads to up to 40% increase in lead generation and up to 50% increase in user engagement, as they are not restricted to fixed workflows. Zero Set up: By enabling a bot ready within minutes of uploading documents, enterprises experience faster time to value. They can connect it with preferred channels, go live, and instantly generate Campaign Workflows based on goals, context, and user segments. This results in up to 50% faster time to market and up to 50% increase in operational efficiency. Raghu Ravinutala, CEO & Co-founder, Yellow.ai, said, "We're excited to help Genesys' customers deliver enhanced end-to-end experiences with our generative AI-powered conversational AI solutions. Providing an exceptional customer and employee experience is crucial for businesses to stay competitive and achieve significant business outcomes. Our AI engine and cost-efficient solutions empower businesses to do so. With Yellow.ai DAP, we provide AI-powered support to human agents and enable marketers to not only communicate with customers but also accomplish goal-oriented outcomes and boost conversion rates." Yellow.ai provides a unified omnichannel solution supporting 35+ text and voice channels in 135+ languages. The company offers pre-built solutions for various industries like BFSI, ecommerce, utilities, healthcare, and automotive, among others. Handling 2 billion interactions per quarter, the company's Dynamic AI agents are capable of a seamless transfer to human agents with complete contextual information and history of the conversation in the case of complex queries. Yellow.ai's Conversational AI solutions are now available with Genesys Cloud CX™, an all-in-one composable solution that helps organizations offer frictionless and connected customer and employee experiences. As a modern, API first experience orchestration platform, Genesys Cloud CX enables organizations to coordinate every interaction and touchpoint through a full suite of omnichannel options, built-in employee experience, turnkey AI and end-to-end journey optimization. To learn more about the specific features and benefits of Yellow.ai enterprise-grade Conversational AI solutions, visit the AppFoundry listing. About Yellow.ai Headquartered in San Mateo, Yellow.ai is a global leader in Conversational AI, delivering autonomous, human-like experiences for customers and employees to accelerate enterprise growth. We believe that memorable conversations are at the heart of every meaningful brand engagement. Over 1100 enterprises, including Sony, Domino's, Hyundai, Sephora, Waste Connections, Ferrellgas, and Randstad, trust our generative AI-powered, no-code Dynamic Automation Platform (DAP). DAP's proprietary multi-LLM AI engine, DynamicNLP™, empowers us to handle 2Bn conversations every quarter across 35+ channels in 135+ languages. We're passionate about delivering conversational experiences via our Dynamic AI agents that help enterprises achieve higher customer satisfaction and employee engagement. We were recently recognized as a Challenger in the 2023 Gartner® Magic Quadrant™ for Enterprise Conversational AI Platforms and have raised more than $102M from blue-chip investors with offices across six countries.

Read More

AI APPLICATIONS, SOFTWARE, FUTURE TECH

unitQ Unveils AI Analysis of User Feedback for OpenAI's New ChatGPT iOS App

Prnewswire | June 02, 2023

unitQ, the leading AI platform empowering organizations to take a user-centric, real-time data-driven approach to craft high quality products, services, and experiences, announced today that its AI-powered user feedback software has analyzed what users like, dislike, and want from OpenAI's new ChatGPT iOS application. unitQ's advanced AI translated, categorized, and summarized ChatGPT App Store reviews, providing a comprehensive and unbiased perspective on areas of success and opportunities for improvement for OpenAI's revolutionary generative AI mobile application. unitQ's analysis revealed that the ChatGPT iOS app, which has been routinely updated following the app's May 18 debut, has been well-received by users for its clean interface and copy/paste functionality. Users also love the app for its speed, simplicity, reliability and lack of ads and fees. However, users have complained about overheating, battery drain, syncing issues, haptic feedback and accessibility issues. Users want plugin and Siri support, as well as math formula rendering features, and improved account creation. OpenAI has clearly been listening to its users, and in just two weeks' time, has included iPad support, upgraded right-to-left language support, altered its haptic feedback, enhanced speech recognition, and added a host of other features and refinements such as the ability to clear chat history while expanding to more countries. "unitQ's goal is to help companies improve the quality of their products, services, and experiences by providing real-time, actionable AI-powered insights into user feedback," said Christian Wiklund, unitQ CEO. unitQ's analysis filtered out thousands of reviews in which users only left stars, but did not provide written comments. Of these written reviews, more than half revealed feature requests. The remainder of reviews concerned bugs and quality issues, many of which OpenAI has been addressing. Here are some key bugs in order of frequency, according to written reviews: Overheating issues Can't sign up Device not compatible Excessive battery drain Difficult to navigate UI Crashing Force closing Subscription upgrade not recognized Fails to launch Can't login with Google Voice mode not working No customer support Unsatisfactory behavior *Following a recent ChatGPT update on iOS last week, the user reviews were erased from the App Store. unitQ had parsed the reviews before they were reset. The power of AI to understand real time user feedback at scale unitQ's AI analysis of ChatGPT's iOS application's user feedback underscores the power of unitQ's platform to surface insights from real time user feedback by automatically categorizing and summarizing user pain points, product gaps, trending issues and bugs to empower organizations to deliver high-quality experiences. In unitQ's Spring 2023 State of Mobile Applications benchmarking report, released today, unitQ has analyzed 22,225,825 pieces of publicly available Google Play Store and Apple App Store user reviews for more than 5,300 top Android and iOS mobile applications. Real time insights from user feedback were translated, categorized and summarized using unitQs proprietary AI and ML algorithms to surface: Top Quality Issues Top feature requests Trending 4-star reviews on brink of a 5-star review Top 50 apps driving quality excellence Top user complaints across all verticals are slow performance, force closing or crashing, and too many advertisements with a combined total of 421,954 pieces of user feedback left for these issues. Top Quality Issues by vertical are nuanced with unique categories appearing such as "Subscription too expensive" for education apps, "Can't transfer funds" for finance apps, and "Excessive storage usage" for gaming apps. Of the 22,225,825 pieces of feedback analyzed, 566,796 surfaced feature requests. A few examples include gamers wanting more individual analytics about their performance for gaming apps, students wanting a more customized user experience for education apps, and listeners wanting the ability to exclude certain artists from music apps. Apps with the highest quality excellence in Spring 2023 include: TikTok, Coursera, Rocket Mortgage, Turo, 23andMe, Ten Percent Happier and more. See the Top 50 Quality Excellence Awards winners: Quality Excellence Awards here. Artificial intelligence to identify gaps, growth opportunities Becoming a user-centric organization requires a deep and personal understanding of the people using today's products. Powered by machine learning and AI, unitQ captures real time user feedback in more than 100 languages from more than four dozen sources — including Amazon, the Apple App Store, Discord, Google Play Store, Reddit, Twitter, TikTok, Facebook, Instagram, YouTube and more. unitQ also integrates with productivity tools such as GitHub Issues, Jira, PagerDuty, Slack and Zendesk to alert users on key customer issues in any language, location or platform. Now, with unitQ, product, engineering, support, and customer experience leaders get access to a single source of truth for real-time user feedback to inform their product roadmap, alert on bugs, proactively resolve support issues, and gauge sentiment to ensure the best possible customer experience. unitQ is providing companies with a new way to stay close to their users with real-times insights into what their users think, feel, and experience. About unitQ As the leading real time customer feedback platform, unitQ empowers companies with AI-powered, actionable insights from user feedback to help them craft high-quality products, services and experiences. unitQ centralizes feedback from all sources and automatically groups it into thousands of granular categories to help organizations discover what matters most to users — all in real time. Category-leading companies like Spotify, Bumble, Pinterest, Chime and HelloFresh rely on unitQ for actionable insights to drive growth, reduce churn and build brand loyalty. Want to know what users think about your organization? Get your free unitQ Score or request a demo to learn more about unitQ.

Read More

AI TECH, AI APPLICATIONS, SOFTWARE

Rocketium Launches New Agile CreativeOps Platform With Novel AI Features

Accesswire | May 30, 2023

Rocketium, a platform that specializes in improving in-app and website conversions through video and display banner automation, has unveiled its latest breakthrough: an innovative and agile CreativeOps platform. This cutting-edge platform marks a significant milestone in the realm of creative operations, as it seamlessly integrates with robust generative AI features, the latest in automation capabilities, and advanced creative analytics. As a company that specializes in the field of creative technology solutions, Rocketium has combined these components into a solution to empower global teams when it comes to enhancing their design processes and making astute decisions that yield substantial business impact. At the core of Rocketium's new CreativeOps platform lies its generative AI technology, which revolutionizes the way creative content is generated and produced. Leveraging the power of artificial intelligence, the platform generates high-quality visuals, videos, and other creative assets with remarkable efficiency. This AI-driven capability enables teams to streamline their creative workflows, eliminating repetitive tasks and freeing up valuable time for more strategic endeavors. Rocketium's new platform offers automation features that provide users with a range of automated tools and processes. These features automate various aspects of the design process, such as asset organization, version control, and collaboration, reducing the likelihood of errors and improving overall productivity. The automation capabilities allow teams to work swiftly, resulting in faster turnaround times and increased agility in responding to market demands. Creative analytics is another pivotal component integrated into Rocketium's platform, enabling teams to make data-driven design decisions. The use of advanced analytics and reporting functionalities allows the platform to provide valuable insights into the performance and impact of creative assets. Teams can measure key metrics, such as engagement, conversions, and brand reach, gaining a comprehensive understanding of the effectiveness of their designs. Armed with these insights, teams can optimize their creative strategies, refine their approach, and ultimately achieve more substantial business outcomes. The comprehensive nature of Rocketium's CreativeOps platform ensures that global teams can leverage its features and benefits across multiple dimensions. Whether collaborating remotely or across different time zones, the platform facilitates seamless communication and coordination, fostering effective teamwork. The platform's intuitive user interface and user-friendly tools ensure ease of use, making it accessible to professionals across various skill levels. Sandeep Shekhawat, who works with Rocketium as a tech advisor, says that the CreativeOps platform will help the company as it continues to grow and scale. The company's tech has already earned the trust of over 100 brands including Fortune 500 and Forbes Global 2000 companies.. Professionals from a wide range of industries, including marketers, designers, e-commerce managers, and product managers, rely on Rocketium's platform to take their ideas to market more quickly. The company works with large enterprises, eCommerce marketplaces, and retail omnichannel companies with teams spread across countries. "The team at Rocketium is dedicated to assisting brands and businesses in scaling and enhancing their visual content and driving improved conversion rates," says Shekhawat. "The launch of this agile CreativeOps platform means that the landscape of design decision-making undergoes a remarkable transformation. Through the integration of generative AI features, automation capabilities, and creative analytics, the platform equips global teams with the tools they need to make informed and impactful design choices." Shekhawat adds that Rocketium's growth strategy involves expanding its operations in the US to target enterprise customers with complex content creation workflows and pipelines. "They are specifically focused on creating advertising campaign content and digital display content in retail for campaigns and price displays," Shekhawat reveals. Shekhawat, an expert in the areas of electronic price displays, digital transformation, and IoT-based Smart Retail, has worked with some of the biggest brands in the world, developing platforms that help these massive corporations deliver content in a reliable, efficient manner, with the ability to update content over the air in real-time, while using low power. "Enhancing in-store experience with video displays using automated and personalized content creation will be a game changer for big name retailers," Shekhawat affirms. "Creating compelling content to showcase product features, provide helpful information, or entertain customers while they shop will help retailers have the edge in the low margin retail business." With Rocketium's agile CreativeOps platform, users can harness the power of this innovative solution, and businesses can unlock new levels of creativity, efficiency, and effectiveness. About Rocketium Rocketium, established in 2015, is an agile CreativeOps platform that helps enterprises and Fortune 500 companies take their communications to market in cost- and time-efficient ways. The company utilizes creative automation, seamless collaboration, automated compliance, and creative analytics with the goal of helping enterprises maximize their existing teams, processes, and tools.

Read More

Events

Ai4 2023

Conference

Ai4 2023

Conference