ARTIFICIAL INTELLIGENCE IN LOGISTICS

| October 16, 2018

article image
Artiicial intelligence (AI) was the most-hyped
concept of 2017: a supercomputer that beat the
Go world champion, intelligent assistants such as
Siri or Alexa that give (often) sensible answers to
spoken questions, and numerous other applications – these are all proof of the now formidable
potential of AI.

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1WorldSync™ is the leading provider of product content solutions, enabling more than 25,000 global companies in over 60 countries to share authentic, trusted content with customers and consumers, empowering intelligent choices for purchases, wellness, and lifestyle decisions.

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TOP 5 REAL-LIFE MACHINE LEARNING EXAMPLES

Article | May 7, 2020

Machine learning is a subset of artificial intelligence that can be found almost anywhere. Believe it or not, even coffee roasters are beginning to employ machine learning algorithms to better understand when coffee lovers will crave their next cup of joe. The ability to innovate is one of the most highly prized qualities in today’s tech-driven world, which has led to a stunning range of machine learning applications across multiple industries. Here are the top five real-world examples.

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Common B2B SaaS Marketing Challenges: Best Tips to Overcome Them

Article | May 7, 2020

There’s a lot of difference between consumer marketing and SaaS marketing. Unlike the traditional consumer marketing techniques, SaaS marketing is complex, unconventional, and has nothing physical to endorse. In simple words, B2B SaaS marketing does not involve physical items that can be easily promoted and popularized in the market. Consumer marketing has products like phones, washing machines, books, bread, etc. Marketers use creative commercials to promote them and ultimately reach the crowd. Consumers relate to such ads and commercials and memorize the products. On the other hand, B2B SaaS marketing has its own set of hurdles, and only solid marketing strategies can get rid of them. The B2B SaaS marketing is all about promoting software that is not as fun and thrilling as the consumer items. Its existence is non-physical, and marketers often struggle to convince customers to buy it. Eventually, they have to adopt some out-of-the-box marketing strategies to overcome such B2B SaaS marketing challenges. What are the Basic B2B SaaS Marketing Challenges? The SaaS marketing industry is rapidly growing and most marketers face a set of challenges. They have to promote and sell virtual products such as software which requires deep technical knowledge and proper analysis, along with a few unique marketing strategies. With all such critical B2B SaaS marketing challenges to deal with, it's quite interesting to develop and implement the right SaaS marketing strategy for long-term growth. Here are some of the basic B2B SaaS marketing challenges: The attitude of the customers is one of the most critical B2B SaaS marketing challenges. Unfortunately, traditional marketing strategies for SaaS cannot effectively target the emotional quotient of the customers. The entire management team typically makes the purchase decisions of such products, and not a single person. SaaS offerings are dynamic and change with time. Releasing newer versions or updates for the same product can lead to the delivery of redundant marketing messaging. Marketers get little time for convincing the customers. Due to the short sales cycles, it's quite difficult to close the deals within the available window. Users often get confused with SaaS core terms such as cloud computing. You need to ensure your marketing strategy is informative enough. It’s essential to know the exact niche to market your SaaS products. Additional B2B SaaS Marketing Challenges Finding Ways to Stand Out from The Crowd The major concern of your SaaS business is satisfying the customer needs without following the same marketing strategies your competitor is using. The SaaS marketing world is evolving every day and company owners spend sleepless nights over even the slightest tweak in a competitor’s design or marketing strategy. It is an already crowded niche and maneuvering the way through it is the responsibility of every SaaS marketer. Failure can prevent you from racing ahead and your competitor will win the customers and growth in the end. Acquiring Low-Value Consumers in Big Volume SaaS marketers get relatively fewer client leads due to shorter sales cycles. There’s no room for a mistake in such cases as it may delay the process. For this reason, B2B SaaS companies should consider targeting low-value consumers in significant volumes just like the traditional B2C companies. A unique inbound marketing strategy is the best way to reap all the benefits of this tactic. Earning Customer Loyalty The SaaS pricing model makes sure the payments are received on time. For getting new customers, this is the primary agenda of every SaaS marketer. However, there is equal importance of customer retention programs to generate more revenue. The growth in customer retention can lead to huge profits in the long run. In layman’s terms, you need a robust marketing strategy for catering to customer needs and, at the same time, preventing them from switching to other companies. It will benefit you in: Developing unique marketing campaigns to convince the customers Better engagement with your customers through social channels Offering enhanced solutions to customer issues Delivering value-added products When you have an effective and carefully planned marketing strategy, you have more chances of captivating the attention of devoted SaaS fans. Now, let’s discuss some knockout marketing tactics that will help you conquer the common B2B SaaS marketing challenges discussed so far. Best Tips & Strategies to Overcome B2B SaaS Marketing Challenges Offer Free Trials to Get More Customers When selling physical products, you won’t be interested in giving away the stuff for free and incurring a loss. You may consider offering a few free products to the retailer for advertising purposes but you definitely won’t offer free stuff in huge volumes even to the retailer as it's not economically infeasible. The same strategy needs attention in the case of SaaS products. And, giving free trials of the product is a renowned and widely approved SaaS marketing strategy for growth. This SaaS marketing plan is a tactical way for acquiring new customers and onboarding them. Using the term FREE in your plan is the most effective way to overcome SaaS challenges. Many B2B SaaS companies use the free model in a variety of ways. For example: Free trial without payment information Free trial with payment information 30/60/90-day free trial Limited feature free trial Trial-to-paid Freemium Free Trial Develop a Great Content Marketing Strategy Any SaaS marketing strategy cannot rule without a carefully planned content marketing strategy. However, organizing and presenting the SaaS information in the form of content is one of the biggest challenges in marketing. Even though this is a fundamental thing, it is often overlooked. SaaS companies should consider posting regular blogs that serve as a source of reliable information for the users. If people know your product well, they are more likely to make the purchase. Your SaaS marketing plan should be able to explore the power of content and market it in different forms. Marketers can use techniques such as content syndication to effectively deal with SaaS challenges by delivering critical content to customers. Market your content through tweets, blogs, webinars, and all other ways. Let Your Product Sell Itself Whether it's a consumer marketing strategy or a SaaS marketing strategy, its results depend heavily on the product quality. And, when it's about the products, you have to focus on the following crucial things: Incredible products Excellent customer support All the great SaaS marketing examples always excel in these two factors. When your products and support are up to the mark, the rest of the things automatically fall in line. Develop a state-of-the-art software product and provide remarkable customer support with or without goodies and gifts, and then experiment how this strategy becomes a game-changer for you in overcoming all the SaaS challenges. Give Reassurance and a Demo to Deal With Rapid Sales Cycles The short sales cycles are one of the biggest challenges in marketing the SaaS products. The purchasing process spans over a few days or weeks. This is extremely lower than the purchasing process period of B2B sales marketing. SaaS products change continuously. If there are delays in the sales process, the software may undergo several iterations during this time. As a result, you will need to give a demo and reassurance to SaaS customers who may turn away to avoid longer sales cycles. Final Words In summary, SaaS marketers must understand this authentic and logical advice — great products and excellent customer services are the foundation of every successful marketing strategy. And, this has the power to overcome all the challenges in marketing. Frequently Asked Questions Which tool should we use to overcome the SaaS challenges? The following are the tools you need to overcome B2B SaaS marketing challenges: LinkedIn Sales Navigator UserVoice Intercom Hunter Databox VWO ActiveCampaign TrueNorth Wistia Slack What are the best SaaS marketing examples? Here are the best SaaS marketing examples of 2021: Shopify Mint Apple Music Movable Ink Spotify Netflix Adobe Invision Amazon Prime What are the top 3 challenges faced by SaaS marketers? The following are the three biggest SaaS marketing challenges: Dealing with traditional complainers Building customer loyalty and trust Standing out in the crowd { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "Which tool should we use to overcome the SaaS challenges?", "acceptedAnswer": { "@type": "Answer", "text": "The following are the tools you need to overcome B2B SaaS marketing challenges: LinkedIn Sales Navigator UserVoice Intercom Hunter Databox VWO ActiveCampaign TrueNorth Wistia Slack" } },{ "@type": "Question", "name": "What are the best SaaS marketing examples?", "acceptedAnswer": { "@type": "Answer", "text": "Here are the best SaaS marketing examples of 2021: Shopify Mint Apple Music Movable Ink Spotify Netflix Adobe Invision Amazon Prime" } },{ "@type": "Question", "name": "What are the top 3 challenges faced by SaaS marketers?", "acceptedAnswer": { "@type": "Answer", "text": "The following are the three biggest SaaS marketing challenges: Dealing with traditional complainers Building customer loyalty and trust Standing out in the crow" } }] }

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What DINROS Means for Cloud Management

Article | May 7, 2020

A few years ago, the team at Gartner came up with a useful framework designed to help IT asset managers compare different Software Asset Management tools based on “six critical activities” of SAM. Known as the DINROS framework, it outlined the following activities: Discovery: the act of interrogating TCP/IP networks to identify network-attached physical and virtualized platforms upon which software executes Inventory: the process of capturing platform configuration information and extracting a complete list of all its software. Normalize: the consolidation of discovered inventory datasets to remove duplicated or conflicting information

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FUTURE TECH

4 Top Technology Trends That Will Dominate in 2022

Article | May 7, 2020

Technology trends have seen a dramatic change over the past decade. They have changed the way we live and will remain in the same state for the years to come. But, discovering the future is like going down the rabbit hole. And, when it’s about future technology innovations, it's even more challenging. Yes, there are many reports on top technology trends of the future. However, most of them fail to cover the compelling challenges faced by the technology industry. Although they present right-minded observations of the future of top technical trends, they are not enough. To address the loopholes, here’s a matter of fact about the four top technology trends in 2022. This report on top technology trends focuses on far-reaching innovations that will impact the technology landscape and actually make a difference for businesses, entrepreneurs, data scientists, software professionals, and more. These four convincing changes in the tech domain are powerful enough to revolutionize the strategic technology platforms and ultimately help enterprises and businesses to make more money and deliver what their customers are hungry for. “The advance of technology is based on making it fit in so that you don't really even notice it, so it's part of everyday life.” Bill Gates The Big Four | Best Future Technology Innovations Traditions are indeed important. But if the companies like Apple, Facebook, Google, or Microsoft remained old-fashioned, they wouldn’t be dictating the global industry today. So, if you are still into playing retro regarding your company operations, you shouldn’t be proud of it. During an interview with Media 7, Tom Raftery, Global VP at SAP, shared his views on embracing innovative culture as technology companies. As he says, technology influencers should encourage potential technological solutions for driving environmental sustainability. Being said, digitization isn’t just something to learn about, but it is the need of an hour! To clarify the future, one must reflect on the past first. The same applies to the top technology trends in 2022. The world has seen how the Internet of Things (IoT) reshaped Volksvagon’s car-sharing services, how augmented reality made IKEA the most prominent furniture company in the world, and how Capital One, An American credit card giant, amplified its revenue by making all its applications and systems cloud-based. Based on such factors, it’s now time to analyze the best digital technology trends that will dominate in 2022 and over the next few years. So, without further ado, let's dive right into it! Cloud Services As a business, you want to save your valuable time and manpower in local database management and maintenance. At the same time, it is critical to keep cyberattacks and data leakages at bay. Cloud services are an excellent option for all these tasks as they make data more flexible and accessible. Companies are going cloud-native and solutions like adopting managed cloud services and serverless architectures. This huge push will continue to flourish in the future to make the most of the cloud’s faster time to value and lower operational overhead. Internet of Things (IoT) The Internet of Things is indeed one of the most hyped buzzwords in the tech world and smart machines have the power to unleash modern-day opportunities to a wide range of industries. As the digital transformation shifts, IoT will become one of the most potent superpowers across all the industries and large-scale IoT deployments in vastly different use cases will be a usual thing. However, this transformation will need a bit of help from Artificial Intelligence (AI) and Machine Learning (ML). AI and ML will be critical for eliminating complexities related to building and managing IoT implementation. As a result, the tech world will see a gradual upsurge in AI-powered IoT platforms in the next few years. Augmented Reality (AR) Do you know why megacorps like Apply, Google, and Amazon are investing heavily in AR? It’s because AR-based apps are influencing more and more people worldwide. “When we get to this [AR] world, a lot of the things we think about today as physical objects, like a TV, will be $1 apps in an AR app store” Mark Zukerberg Yes, there’s still a lot of room for improvement in the AR sector. However, we will see more companies implementing AR into their business environment to improve the lives of their customers. Augmented reality will slowly but surely spread, and its future will redefine the future of the tech world. Quantum Computing The next-gen supercomputers, aka quantum computers, are a major technology breakthrough that can influence all the major sectors like marketing, finance, healthcare, etc. A complex computational task that requires thousands of years for a supercomputer to finish can be performed in mere three minutes by a quantum computer. Well, that answers why huge corporations like Honeywell, IBM, Google, etc., are already past the initial stages of quantum computing deployment. Frequently Asked Questions How to keep up with the top technology trends in 2022? Even though this is a daunting task, you can follow the below-mentioned steps to keep up with the landscape of new technology in 2020. Prioritize learning and share your ideas with peers Be prepared for experimenting Attend tech events and industry conferences Listen to the podcasts and utilize social media What technologies should we learn in 2022 apart from the ones mentioned above? This is a century of technological advancement. Almost all the industries are adopting new technology trends to stay updated and ultimately grow their businesses. If you wish to do the same, you should be well-versed with not only the trends we just discussed but also the following ones: Data Science Edge Computing Cyber Security Blockchain 5G How can organizations be ready for the best future technology? The digital landscape changes rapidly, thus making it difficult for organizations to keep up. The best way to tackle this problem is to enhance digital skills across all departments. You can develop a skills improvement routine from the baseline and move up or start working with vendors who offer on-demand training on new technologies. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "How to keep up with the top technology trends in 2022?", "acceptedAnswer": { "@type": "Answer", "text": "Even though this is a daunting task, you can follow the below-mentioned steps to keep up with the landscape of new technology in 2020. Prioritize learning and share your ideas with peers Be prepared for experimenting Attend tech eventsand industry conferences Listen to the podcasts and utilize social media" } },{ "@type": "Question", "name": "What technologies should we learn in 2022 apart from the ones mentioned above?", "acceptedAnswer": { "@type": "Answer", "text": "This is a century of technological advancement. Almost all the industries are adopting new technology trends to stay updated and ultimately grow their businesses. If you wish to do the same, you should be well-versed with not only the trends we just discussed but also the following ones: Data Science Edge Computing Cyber Security Blockchain 5G" } },{ "@type": "Question", "name": "How can organizations be ready for the best future technology?", "acceptedAnswer": { "@type": "Answer", "text": "The digital landscape changes rapidly, thus making it difficult for organizations to keep up. The best way to tackle this problem is to enhance digital skills across all departments. You can develop a skills improvement routine from the baseline and move up or start working with vendors who offer on-demand training on new technologies." } }] }

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1WorldSync™ is the leading provider of product content solutions, enabling more than 25,000 global companies in over 60 countries to share authentic, trusted content with customers and consumers, empowering intelligent choices for purchases, wellness, and lifestyle decisions.

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