Article | February 24, 2020
With fraud losses accounting for about 3% of the nation’s overall health care spending each year, pharmacy benefit management firms would be wise to seize the opportunity to battle endemic fraud, waste, and abuse (FWA). The upside can be significant, according to the National Health Care Anti-Fraud Association, which estimates annual losses at $68 billion nationally. While the savings are potentially huge, identifying instances of FWA hiding in the massive data volumes generated by prescribing, dispensing, and covering medicines is no easy feat.
Article | October 21, 2020
Consciousness—it’s one of the biggest questions out there.
One thing that people today have in common with those from the earliest ages is questioning consciousness and our own existence. It’s taken different forms through the years, but the questions are largely similar at their core and the answers are still at large after all this time.
The good news is that while we don’t have the answers yet, or even a timetable for when we might get those answers, we know more now than we have at any other point in human history.
It’s easier to share information than it ever was in the past, and in this era, even an average person can study the big questions about life without the requirement of a formal education or access to a university.
But in this age where it’s easier to ask questions, what kind of answers are we actually being led towards?
We could be in a simulation—but not in the way you think
One of the more modern theories on consciousness proposes that we might be living in a simulation. And modern really is the right word to describe this one, because it would have been an unthinkable idea even 20 years ago.
However, as computing has grown stronger and stronger over the years, a key question was raised by these advancements: Is it possible that somewhere, computers are already powerful enough to run an entire universe? And if that’s the case, are we living in one of these simulations?
While this sounds outlandish, it’s certainly a theory that has at least some support. That includes support from Elon Musk, who says we probably are living in a simulation.
Don’t think, however, that we’re living in some version of the Sims catered to an alien audience. Games might be the first thing that comes to mind for us when simulations are brought up, but a more serious answer is quite a bit different from that idea.
Rather than a game, such a simulation may be for, to put it simply, historical purposes. That is to say, instead of some advanced alien civilization running their own simulated universe, it may be advanced humans from the future simulating the lives of their ancestors.
But this simulation of the past would be real enough that for the simulated person on the other side, everything feels real and there’s no way to tell that it is a simulation.
This isn’t just an idea from science fiction, as much as it might sound like one. It was proposed by Nick Bostrom, an Oxford professor. There’s a lot of possible reasons why a future society might want to run a simulation in this way, ranging from studying history to preserving the records of the past.
If you don’t think this would be possible from a technical perspective, just consider the jump in quality between early computers and the computers of today. Computing has already improved exponentially within our lifetime. In the very far future, this growth may have continued to heights that would have been unimaginable previously, just like computers today would have been unimaginable to someone used to the first computers.
Quantum mechanics could be part of the explanation
We don’t know much about how the brain works. While there’s been a lot of scientific progress since the questions around the nature of consciousness were first raised, there’s still a long way to go in figuring out just what makes the brain tick so to speak.
Quantum mechanics, however, is good at explaining these kinds of things that don’t operate along the regular laws of physics. It’s hard to explain exactly how quantum mechanics work also, but we do know a bit more about them than we know about the brain.
Essentially, if you break things down to a small enough level, they begin to respond differently. Some of the laws and theories that would have dictated their behavior previously begin to behave more loosely.
Take a toothpick for example. You can move it around or drop it or throw it and it follows the same laws of physics. And if you snapped it in half, those halves would also follow the same rules. However, if you kept doing this until you reached a certain tiny, microscopic level, things would get weird.
But just saying that the brain might work on quantum mechanics doesn’t actually explain much. After all, that statement says nothing about what these mechanics may actually do, and more importantly, what that means for us.
Fortunately, though, more detailed theories on the subject do exist. It’s been said that quantum mechanics could explain these different quantum laws working with our brain to create consciousness from a “fourth dimension” around us.
Quantum laws may also dictate that particles behave differently depending on if they’re being observed or not. Of course, the definitions are complex. Observation is a general term that doesn’t literally mean looking at something in the context that the word would come up in a regular conversation.
But at least in theory, it’s possible that much of how we experience the world has to do with our brain observing and interacting with particles around us at the quantum level. These observations may be a basic building block behind everything—a source code, so to speak, for the universe at large.
Universal consciousness remains a theory
Universal consciousness might be the oldest theory on this list. It predates the more modern ideas mentioned with quantum mechanics and the simulation theory, but there’s enough anecdotal evidence surrounding the subject to at least consider it.
It’s not complicated such as quantum mechanics.
On the other hand, it’s probably the easiest theory to understand between the three. It’s the idea that essentially we come from the same place, or that consciousness itself is an extension of the universe.
This belief has been seen in religions from differing times and places, with Buddhism notably claiming that consciousness is around us everywhere. It’s not just Buddhism that has reflected these ideas, however.
There’s many anecdotal stories over the years of people who have been close to death or have medically died and believed that during these experiences, they’ve become one with the universe or something else along those lines.
Of course, these stories won’t hold up in the opinion of the scientific community and it’s obviously hard to study this kind of phenomenon in a meaningful way.
But to consider a subject like consciousness, something that we don’t understand, entirely using the same scientific methods used for other things may be a mistake.
After all, the concept of the universal mind has been around since at least 480 B.C., when it was introduced by Anaxagoras, a philosopher from before the time of Socrates. While this much time passed doesn’t necessarily mean the theory is true, a lot of people have put their belief behind it between that time period and now.
Optimism about the future
Earlier in this article, we mentioned Elon Musk’s belief that humanity is living in a simulation. It’s not the only time Musk has spoken about things that would be considered outlandish by a lot of people.
He’s spoken of other things that might as well sound like something out of a science fiction novel, such as the threat of artificial intelligence.
When Musk did speak about AI, however, he had a notable quote that didn’t have to do directly with that specific subject matter at all. Rather, it was a general outlook on philosophy and life.
“You kind of have to be optimistic about the future. There’s no point in being pessimistic,” Musk said. “I’d rather be optimistic and wrong than pessimistic and right.”
It’s philosophical advice worth keeping in mind.
The fact of the matter is, we don’t have the answers. There’s various places to draw the answers from, whether it’s conventional theories or these newer modern ones about simulations and quantum physics, or even religions which have been around for hundreds or thousands of years.
Whatever you do believe about the mind, or even if you don’t believe anything at all and you’re just waiting to see what answers scientists come up with in the future, keep your head up.
When the answers aren’t around yet and all of them could be wrong, you can only keep a positive outlook on things and hold a hope that your preferred theory is one with truth behind it.
Article | July 8, 2021
A successful event pays for all the hard work done by the company and the event management team. But along with excellent attendance, more things cater to the success of the event. The audience needs to have a memorable experience and zero hassles throughout the event.
The technology used in the event enhances its experience. Therefore, technology trends in event management play a vital role in the success of any event, plus it also makes the process of event organization relatively smooth and orderly.
Events are no longer just a gathering of people, presentations, speeches, or visuals of entertainment. Instead, there are more of an intriguing and personal experience. Event technology trends have changed the face of events for the audience as well as the organizers. For example, bar codes have replaced paper tickets to mark entry at events. This is a petite example of the use of technology.
AI, RFID, automation, gamification, wearables, project mapping, etc., are some of the event technology trends that have amplified the present event experiences. Let us look at the five major event technology trends in 2021.
Event Technology Trends
Facial recognition is a prominent security feature that Apple has used. It is a success in identifying the phone owner by intimately studying the iris and facial features.
This technology trend is widely used in events and is quite a breakthrough. A scanner is placed at the event gate, wherein the faces are identified for entry access. This experience can further be personalized by generating voice notes with the person’s name. The bottleneck of crowding at the entry is avoided with the use of this trend.
There are endless possibilities that this AI feature can offer. In the upcoming world, it is necessary to adapt to contactless techniques. Hence, facial recognition is undoubtedly going to gain momentum as a smooth and faster check-in method.
AR and VR
Artificial Reality (AR) and VR (Virtual Reality) have become prominent in marketing ideas. As a result, these event technology trends will play a prominent role in enhancing an event experience.
An AR and VR can provide the attendees with a plethora of experiences. Despite being confined to their homes, the audience can virtually visit the event area and have a 360-degree exposure. With the application of augmented reality technology for an event, you can wow your audiences by crafting stories in an entertaining way. This way of storytelling will make sure that your audience listens and experiences the account.
E3 held its conference by totally adopting AR and VR technology. This conference was a hit as it provided the attendees with a real-time view of the virtual reality world that E3 was promoting.
Event technology trends are evolving by leaps and bounds. Event automation is making it possible to plan an event and execute it with minimum manpower-handling and resources. This enhances the event experience and guarantees minimal errors. From designing the venue in 3D to contactless entries, from personalized experience to tracking behavioral patterns, everything is made possible through this event planning technology.
With the emerge of 5G, event experiences will be mesmerizing and involving. AR, VR, live streaming, chatbots will be seamlessly integrated and automated with the event's theme. Skipping the manual labor and shifting to automation provide incredible ROI and attendee experience. In addition, implementing 5G will assure that there are no event technology issues from planning to execution of the event.
Apple, Google, and Facebook have already proved the success of live streaming events. As a result, live streaming an event has become a necessity in the Covid-19 world.
This technology has various benefits. With the implementation of live streaming, a person can attend the event despite different geographical locations (which helps in attaining a global footprint). In addition, online streaming is more engaging and increases the chances of the person attending your events physically.
Live streaming should be available on physical venues. If the event is spread out in a larger place, the audience can attend their favorite event by live streaming. The audience will not miss the session even if they are far from that particular area. This makes the event a grand success.
Live streaming technology in the hybrid event creates a scenario that enables all the interested people to come together and enjoy the event. Although, hybrid events are not a trend, they are the future! Also, live streaming is the ideal solution for events with a tighter budget.
Gamified events see a 44% increase in audience engagement. Gamification is the best way to make the event interactive for the attendees. You can gain a lot of information when the attendees make their choices in the interactive games. This data-gathering process will help you in making your events more personalized for the future.
Rewards, coupons, and free food can be used as motivators for the attendees. Make your event unimaginably successful by organizing quizzes, treasure hunts, and some games relating to your brand.
All you have to do is set up a gamification corner or ask to download the app for a pleasing experience.
The Advantages of Incorporating Event Technology Trends
● It’s safe.
You have access to every place and person who is a part of your event. So, you can keep a lookout for any odd behaviors happening at the event.
● Enhanced guest experience
Your guests will have a magnificent experience as there are easy check-ins, attendance from anywhere, interactive games, personalization, and much more.
If you embrace the events technology trends today, you will be way ahead of the curve. Your audience will be awaiting your events online and offline. Embracing technology trends promises the best outputs and gains for the organizer and the attendees.
Adapting the latest event technology trends is sure to keep your audiences hooked to your brand. Project management tools, AI, and chatbots are meant for personalization of the events and make the task of event organizing simple. Check out all the various event technology, digital tools, and software available for event organization and keep yourself ahead of the race.
Educate yourself about which event technology ideas are the best for your conference, meeting, or event and implement them accordingly. Apart from giving your audience an event to remember, you will find yourself saving a lot of time that goes into event planning.
The pandemic has proved very challenging for the event industry. Thus, the above five event technology trends can be used to streamline the event planning processes.
After all, increasing the attendance, providing a pleasing experience, and building brand awareness are all that is needed for the success of an event!
Frequently Asked Questions
How is the technology used during an event?
Event organizers use technology to study the behavior of the attendees, collect data based on their actions, and then provide them with the best user experience. AI, chatbots, live streaming, and gamification are examples of technologies used during an event.
How is technology changing the events industry?
The use of technology in event planning has led to more personalization. The real-time data used to enhance the audience experience is a commendable use of technology. Technology has led to an increase in audience attendance and a remarkable decrease in the costs of organizing an event.
What are Event technology tools?
AR, VR, AI, Chatbots, Event Automation, Event Mobile Apps, and all the technology used in an event are event technology tools. In addition, there are tools available to manage an event right from planning, execution to asking for feedback.
"name": "How is the technology used during an event?",
"text": "Event organizers use technology to study the behavior of the attendees, collect data based on their actions, and then provide them with the best user experience. AI, chatbots, live streaming, and gamification are examples of technologies used during an event."
"name": "How is technology changing the events industry?",
"text": "The use of technology in event planning has led to more personalization. The real-time data used to enhance the audience experience is a commendable use of technology. Technology has led to an increase in audience attendance and a remarkable decrease in the costs of organizing an event."
"name": "What are Event technology tools?",
"text": "AR, VR, AI, Chatbots, Event Automation, Event Mobile Apps, and all the technology used in an event are event technology tools. In addition, there are tools available to manage an event right from planning, execution to asking for feedback."
Article | August 3, 2020
During the 1990s, the dot-com boom initiated a massive revolution, led largely by retailers, that transformed the way in which companies reached their customers. The pureplay dot-com players had unrivalled agility and capability to deliver new customer experiences because they were architecting their platforms to be flexible, deliver new functionalities quickly and empower the business to deliver what the customer needed. Part of this was out of necessity due to costs and resources, but it also stemmed from the fact that the internet provided a new opportunity for businesses to start afresh and ignore the older ways of working.