Analyzing the Potential of Digital Business Models

Abhinav Anand | July 26, 2022 | 2263 views | Read Time : 02:00 min

Analyzing the Potential of Digital Business Models
In recent years, the concept of digital transformation has gained enormous popularity. The "integration of digital technologies into business operations" is known as "digital transformation" or "digitalization." Utilizing digital technologies creates possibilities for product and service integration across organizational, functional, and geographic boundaries. Because they have the "capacity" to upset the status quo and can be used to propel technical development, these digital technologies accelerate change and cause significant upheaval in various industries. The notion of "Industry 4.0" or the "smart factory" was introduced as a result of the change brought about by digital technology in the industrial sector.

Formulating ideas is simpler than evaluating them and putting them into practice. The requirements of the business and its personnel, as well as the often absence of a systematic validation method, are to blame for this mismatch. False expectations and inadequate appraisal of the basics may arise when innovation initiatives enter the regular project management channels too soon. The majority of businesses are "implementation machines," specializing in improving their existing business model. The more successful they are the more rigid processes and hierarchies they build and follow. The organization benefits from this because it enhances their performance in their current line of work.

Reconsider Your Business Plan When Things Are Going Well

Only in difficult economic times—when earnings or sales may decline, and investors may be uneasy—do B2B companies' executive teams attempt to change their business strategy. Unfortunately, once a company reaches this stage, it can be too late to make up lost ground and take back the top spot. Changes are frequently reactionary under these circumstances, and businesses end up implementing a "new" business model that is ideal for fighting the last war they lost rather than the one they need to fight and win.

A tested procedure for validating and putting into practice business models

What we refer to as assumption-based business model creation occurs in this kind of context. The most critical assumptions are checked at each stage of this method, which decreases the inherent uncertainty of the business model. In addition, the iterative approach allows the concept to be adjusted to what has been learned or, in cases of doubt, to be stopped early and is carried out with the least amount of time and resources possible.

These presumptions relate, for instance, to internal factors like the solution's technological viability, the necessary resources, the implementation times, or the accessible capabilities. The consumer is always the subject of the most significant assumptions during the early phases of development.

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We’re Cycura Inc. We provide advanced, customized, and confidential cyber security services, cyber investigation services, and digital forensic services to governments, companies, and organizations. We focus on these types of services: Security Audits; Forensics and Incident Response; Malware Analysis and Reverse Engineering; Continuous Monitoring; and Security Training Services.

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Top 10 Low-Code App Development Platforms for Fast Custom App Creation

Article | March 21, 2022

Explore the top low-code platforms that enable fast and cost-effective app development with a strategic approach by creating and achieving MVPs and understanding the KPIs of a good platform. Contents 1 Low-Code Development Essentials: Creating and Deploying Effective MVPs 2 KPIs of a Good Low Code Development Platform 3 Top 10 Low-Code App Development Platforms 3.1 AIRKIT 3.2 BETTY BLOCKS 3.3 CREATIO 3.4 DECISIONS 3.5 INTERFACING 3.6 KISSFLOW 3.7 SKUID 3.8 TRACKVIA, INC. 3.9 ULTIMUS 3.10 XENOSS 4 Strategic Low-Code Development: Trend Forecast Analysis Low-code platforms have transformed software development, enabling fast and cost-effective app development. This article covers vital components like creating effective minimum viable products, execution strategies, and key performance indicators to look for in a good low code platform for mobile app development. The article also lists the top 10 platforms, like Airkit, Betty Blocks, and Creatio, which offer innovative solutions to reduce time-to-market and produce exceptional results. 1. Low-Code Development Essentials: Creating and Deploying Effective MVPs Creating a software product or app from scratch doesn't have to be long and tiresome when it can be fast and fun with the help of low-code application development platforms. Before you start building your app around the no code framework, you need to create a minimum viable product (MVP) that can thrive on its own in the market. Defining the attributes of your app to meet your value proposition is essential. Having a plan of execution alongside the best lowcode development tools leads to the success of your software development projects. Effective execution strategies and product development strategies are far more critical to the success of your product than the development process itself. Thanks to low-code platforms, developing and deploying the desired features in your app is faster and easier than ever before. Cutting down on the development time leaves you more time to think strategically about product design, marketing, and perhaps sales. 2. KPIs of a Good Low Code Development Platform Low-code platforms for mobile app development allow organizations to deliver new user experiences faster. While evaluating different low-code application development platforms that meet your business needs, we highly recommend these factors, KPIs, and features to look for: Drag-and-drop interface: Enables non-technical users to create apps, reducing IT burden. It boosts productivity and lowers development time and costs. Develop once and deploy anywhere: Low code mobile app development platforms create apps for multiple platforms (cross platforms) without extra coding. It cuts down on IT workload and speeds up time-to-market. Seamless integration with enterprise systems: Simplifies the integration of enterprise systems with low code app development platforms, trims development time and costs, and enhances system efficiency. Intelligent BI and analytics: Automatically analyzes data, minimizing the time and effort required for data analysis. Leverage insights for data-driven decisions and improves business outcomes. AI-enabled data enrichment: Automatically fills in missing values or adds more data points to enrich the data. Improves data quality and accuracy and reduces IT workload. Complete visibility of data with dashboards: Provides a real-time view of app performance and user behavior. Monitors and improves app performance and user experience. Compliance with international data security policies: Ensures compliance with GDPR, HIPAA, Intertek, BSI, and AICPA SOC, reducing the risk of data breaches and ensuring data privacy. Flexibility for coding and posting: Enables developers to use preferred coding languages and frameworks, improving developer productivity. Transparency and predictability with pricing: This provides transparency and predictability regarding pricing. Allows budgeting for app development and reduces the risk of cost overruns. Low-code platforms help businesses develop applications quickly and efficiently. They offer a visual development environment, integrate with existing systems, support rapid application development, cross-platform compatibility, customization, and security. They are an excellent solution for businesses wanting to build applications quickly and cost-effectively. 3. Top 10 Low-Code App Development Platforms Today's low-code development platforms, which use the most recent low code technology, put more emphasis on innovation and optimization of business processes than just quick development and deployment. When your prime focus is fast-paced app development, there are some platforms that go above and beyond to reduce time-to-market and produce exceptional results, as listed down below. 3.1 Airkit Building complex apps with beautiful front-end experiences requires custom components, workflows, and styles. Share and iterate with the team to collaborate on application development. Airkit uses a visual builder, conversation automation, agent automation, security, and integrations. Latching on to anything with pre-built integrations helps with fast and free additional functionalities. For excellent CX, use components for purpose-built CX across all platforms. Reusable components and templates for designing personalized cross platform buyer journeys. With app debuggers, you can debug, test, and preview apps and use multi-environment deployment with a single click. Manage and control security and scalability with role-based access, versioning and environments, as well as end-user authentication. 3.2 Betty Blocks Betty Blocks is an enterprise-grade no-code development platform that lets users build collaboratively with no limitations. It lets you build apps with rapid application development technology, automate processes, and maximize efficiency. It is utilized by citizen developers to build solutions that integrate with the current tech stack. Building internal applications, customer-facing apps, and process automations is simple and easy to innovate with Betty Blocks. It offers development, testing, and production environments on its public cloud as well as on-premise and cloud providers in its standard and enterprise plans, respectively. As far as free and fast integrations are concerned, it integrates with everything from its Betty Blocks Store. It also lets you build your own integrations using the API. Its intuitive drag-and-drop user interface builder allows reusability, radically shortens the time to market, and empowers the citizen development workforce. 3.3 Creatio Creatio is a no-code development platform with a compostable architecture. Creatio Studio allows for no-code application development with an extreme degree of freedom. It lets you select the available types of apps, connectors, and OOTB functionality templates to manage instances and facilitate the collaborative development process. It is packed with intuitive no-code design automation tools to create and modify pages and views, data models, workflows, and integrations in a no-code workplace. It has a library of predefined views, widgets, and templates to accelerate the design process. Optimize and manage structured and fluid processes using workflow management capabilities with advanced analytics. Add integrations with SOAP and REST integration connectors. Use AI and ML to automate your workflows and enhanced security and safety for enterprise application platform scalability. Using the collaborative process designer, accelerate process design and standardize process management with team efforts. 3.4 Decisions Decisions is a powerful low code automation platform and business process management software that is capable of building no-code and low code applications. It helps turn siloed decisions into centralized rules. Its no-code intelligent process automation platform enables the codification of business logic and automation decisions, manages workflows, finds and fixes problems, connects systems to unify operations, and designs seamless experiences. Its visual design interface helps to design, optimize, and launch complex processes without writing code. Building software apps that solve business problems by automating functions to simplify, standardize, and streamline business operations and stay compliant is easy with Decisions. 3.5 Interfacing. Intefacing offers a business transformation suite using low-code rapid application development technology. It primarily supports business process optimization, quality control, continuous improvement, change management, SOP development, digital transformation, business excellence, and stakeholder happiness. It extensively offers eFORMS, process automation, low code database table entity designer, system integration designer, tax monitoring and delegation, custom rules and actions, text and voice messaging services, custom dashboard design, and app mobile touchscreen for better control over your low code mobile app development. Interfacing allows building simple to complex consumer-focused applications and business processes in hours, not days. 3.6 Kissflow Kissflow's enterprise-grade low code application development platform lets businesses take control with no IT background. It helps digitize operations, automate processes, and modernize apps using its components. The software offers a comprehensive suite of features such as application builder, process designer, boards, reports, and analytics, and custom UI. It also provides collaboration, developer sandbox, extensive integrations, external portals, and roles-based access control for application deployment with new builds. Using a visual builder for forms with easy drag-and-drop options, work management, intuitive dashboards, communication, and collaboration, Kissflow has emerged as an industry standard in no-code development. Bring business and IT together with a DevOps approach, streamline ad-hoc requests, manage and control with a central console, and reap returns with high productivity and a lower time-to-market with Kissflow. 3.7 Skuid With Skuid, you can build low-code mobile apps from scratch for multiple platforms that are user-friendly. It allows design interdependence, composite apps, and rapid prototyping. Custom user experience options on Skuid NLX involve design decisions about interaction, navigation, and app structure. Skuid SFX helps build modern, custom Salesforce apps. It helps with lightning customization, portals and communities, and a high-performance engine. Skuid EXP for enterprise HR app creation brings features to maximize platform value, flexible deployment, and people-centered portal creation. Components on Skuid include account dashboards, customer request forms, opportunity management, quick orders, revenue and expense dashboards, dynamic forms, retail data dashboards, and a contact directory. These features help increase app adoption and innovation by 10x. 3.8 TrackVia, Inc. TrackVia helps automate processes in a business to connect and track everything that matters. It allows for seamless integration with existing ERP, CRM, BPM, financial systems, and more. It helps keep up with product and quality, compliance, custom workflows, supply chain management, project management, and field services. Its low-code app development platform enables users to build business apps without code and without limits with the help of its toolkit and a canvas. It brings intelligent workflow automation, single to multiple sandbox environments with unlimited applications and unlimited storage, and records for 1 administrator and 5 users. Its pricing plans include mobile, quick start, business, and enterprise for citizen developers in any industry. 3.9 Ultimus Ultimus offers a highly customizable platform with integration capabilities for business process management. It has a strong focus on security and compliance and offers scalability and dedicated support. Ultimus streamlines app development with a cost-effective platform, empowering non-IT business users to create custom apps easily. Its mobile-ready technology deploys on-cloud or on-premises servers, prioritizes decision-making, and improves the customer experience by eliminating isolated apps and data. A unified inbox and high-productivity portal fuses interactions with customers, employees, and partners. Ultimus avoids high upfront costs with flexible pricing options. 3.10 Xenoss Xenoss's mar-tech, low-code platform offers up to 40% cost savings and the fastest time-to-market in the industry. It has ad-tech and mar-tech parts like a bidding cluster, mission control, campaign front end, account server, logging cluster, predictor optimization engine, aggregator, reporter, DMP profile builder, DMP segment builder, DMP real-time audience DB cluster, health monitoring system, and real-time anti-fraud. Its feature set includes campaign management, budget management, creatives, supply integrations, device targeting, geographic targeting, audience targeting, dayparting, media planning, the DMP, automatic campaign optimization, manual campaign optimization, tracking, reporting, and analysis, support tools, and the data collection web SDK. It offers a customizable and integratable user-friendly platform. With a strong focus on scalability, it offers dedicated support. Its pricing is based on a per-user basis. 4. Strategic Low-Code Development: Trend Forecast Analysis Large companies will keep using low-code platforms for digital transformation in the near future because their visual interfaces and pre-built components can speed up software development. Strategic low-code development will be a must for reducing time-to-market, speeding up digital transformation, and putting security and compliance front and center. More and more people will use industry-specific solutions, AI integration, collaboration, and process automation, which will streamline operations and make them more efficient. Some of the best low code app development platforms will meet security and compliance requirements like HIPAA and PCI, so sensitive information will be safe. AI and machine learning tools will make it easier to solve problems and improve processes. This will bring IT and business operations closer than ever before. These automation platforms will be crucial to making businesses more profitable and stable because they will let them get the most done with the least amount of work.

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Empowering Industry 4.0 with Artificial Intelligence

Article | March 10, 2022

The next step in industrial technology is about robotics, computers and equipment becoming connected to the Internet of Things (IoT) and enhanced by machine learning algorithms. Industry 4.0 has the potential to be a powerful driver of economic growth, predicted to add between $500 billion- $1.5 trillion in value to the global economy between 2018 and 2022, according to a report by Capgemini.

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How Artificial Intelligence Is Transforming Businesses

Article | May 5, 2022

Whilst there are many people that associate AI with sci-fi novels and films, its reputation as an antagonist to fictional dystopic worlds is now becoming a thing of the past, as the technology becomes more and more integrated into our everyday lives. AI technologies have become increasingly more present in our daily lives, not just with Alexa’s in the home, but also throughout businesses everywhere, disrupting a variety of different industries with often tremendous results. The technology has helped to streamline even the most mundane of tasks whilst having a breath-taking impact on a company’s efficiency and productivity

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The advances of AI in healthcare

Article | February 11, 2020

With the Government investing £250 million into the project, the Lab will consider how to use AI for the benefit of patients – whether this be the deployment of existing AI methods, the development of new technologies or the testing of their safety. Amongst other things, the initiative will aim to deliver earlier diagnoses of cancer. It is estimated that in excess of 50,000 extra patients could see their cancer being detected at an early stage, thus boosting survival rates. More specifically, a study has shown that AI is quicker in identifying brain tumour tissue than a pathologist.This would have a positive knock-on effect in other areas, such as enabling money to be saved (that otherwise would have been spent on further treatment) and reducing the workload of staff (at a time when there is a crisis in NHS workforce numbers).

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We’re Cycura Inc. We provide advanced, customized, and confidential cyber security services, cyber investigation services, and digital forensic services to governments, companies, and organizations. We focus on these types of services: Security Audits; Forensics and Incident Response; Malware Analysis and Reverse Engineering; Continuous Monitoring; and Security Training Services.

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Wondershare EdrawMax Unveils Version 12.5.0, Empowering Users with AI-Powered Intelligent Diagramming Tools

Prnewswire | May 31, 2023

Wondershare EdrawMax, a leading provider of diagramming solutions, is thrilled to announce the launch of EdrawMax 12.5.0, a significant update that ushers in a new era of AI-powered features for its intelligent diagramming tools. A main highlight of this updated version is Edraw AI. Edraw AI assists you in creating mind maps, flowcharts, special diagrams, as well as polishing your text and having an easy one-click edit for your diagrams. This new AI-powered technology allows EdrawMax to provide an interactive and user-friendly experience that simplifies the way you create diagrams in your work. The new powerful AI capabilities for diagrams in EdrawMax 12.5.0 includes the following features: AI Generated Content: Use artificial intelligence to automatically generate customized and relevant content. It includes continue to expand the Mind Map, text break, polish text, make this passage longer, make this passage shorter, change tone, translate and other AI-driven editing functions. AI One-Click Diagraming: Diagram creation is now simplified with AI-powered mind maps and flowcharts that can be done with just one click. One-Click Edit: Now, with one click, you can modify the layout, structure, and elements of diagrams. OCR Image Extract Text: Extract text from images for seamless integration into diagrams. "We are pleased to announce EdrawMax 12.5.0, which signals a new AI-powered phase of EdrawMax's intelligent diagramming tools. With seamless integration of artificial intelligence, users can effortlessly streamline the process of creating diagrams and increase productivity," said Joanne, EdrawMax Product Manager. "We believe these state-of-the-art AI tools will change the way people draw diagrams, providing greater efficiency and convenience. About Wondershare Wondershare is globally recognized as a software company that is committed to delivering innovative solutions for personal and professional use. As a leader in creativity and productivity products, Wondershare has received prestigious awards from organizations such as The Shorty Awards, G2, and GetApp. At Wondershare, the mission is to empower individuals to pursue their passions and build a more creative world. With over 100 million users across 150 countries, users can access a wide range of software solutions for video editing, PDF editing, data recovery, diagram and graphics, and more. Together, Wondershare strives to provide high-quality, user-friendly software that enables individuals and businesses to bring their creative ideas to life.

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Mlytics Unveils AI-Powered Conversational Chatbot, Revolutionizing Customer Experience

Prnewswire | May 22, 2023

Mlytics, a company focused on web optimization solutions and augmenting technology video stream companies, is introducing a new addition to their platform, a GPT-powered Mlytics AI Assistant. This development is not meant to be a new commodity, but rather an embodiment of Mlytics' dedication to improving the user's digital experience on their platform. The Mlytics AI Assistant provides real-time, personalized assistance, facilitating immediate responses to inquiries and insightful product suggestions. As a 24/7 virtual assistant, it's designed to provide efficient, accurate support, increasing user satisfaction and streamlining communication processes. Its primary role is to co-pilot users in understanding Mlytics' products, finding customized solutions for unique customer resquest specific industry, diagnostic the problem, and to guide them through onboarding and troubleshooting without extensive reliance on a knowledge base. The implementation of AI technology further emphasizes Mlytics' commitment to enhancing customer service and support, and is in line with their objective of integrating AI and analytics to optimize customer experiences. "Mlytics is constantly learning and adapting to improve customer experiences," said Edward Hu, VP of Business Strategy & Insights. "Our Mlytics AI Assistant is another medium to make our platform more accessible. We see the potential of language model learning and are experimenting it to provide a more intuitive experience for our users. We look forward to seeing how this addition will contribute to the web and streaming industry." In addition to the Mlytics AI Assistant, Mlytics is also experimenting with implementing more AI features into its platform. True AI CDN load balancing and conversational data analytics are just a few examples of the exciting developments on the horizon. About Mlytics Mlytics is a leading provider of web optimization and video streaming solutions, empowering businesses with data-driven insights and intelligent automation. With a focus on optimizing customer experiences, Mlytics combines advanced AI technologies with cutting-edge analytics to deliver innovative solutions that drive business growth and customer satisfaction.

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Stensul Adds Generative AI Capabilities to Increase Email Creation Efficiency

Prnewswire | May 15, 2023

Stensul, the collaborative email and landing page creation platform, announced an initial set of integrated features that leverage the power of Generative Artificial Intelligence (Gen AI) to help users create better content more efficiently. They are the latest part of the company's drive to improve creation efficiency for users of its creation platform. The new features introduced align with Stensul's approach to streamlining and simplifying content creation while empowering everyone on a team to do that easily and confidently. The new features native to the platform are: Subject Line, Preheader Text, and Title Generator Writing Style Changer CTA (call-to-action) Text Generator "Stensul has always been about helping teams do their best work by improving their efficiency, joining creation and collaboration in one platform," said NoDinkin, Stensul's Founder & CEO. "Incorporating a growing array of capabilities that take advantage of Gen AI just makes so much sense. Each Gen AI-enabled feature saves time while enabling teams to create better content. This will absolutely bolster performance, and we're just getting started." The new features already have a track record of success. Stensul launched a set of free, stand-alone Gen AI-powered tools on the Stensul website earlier this year. Strong market response and usage of those free tools helped validate growing internal excitement around these capabilities, while also enabling Stensul to learn firsthand from feedback. Subject Line, Preheader Text, and Title Generator Because the Subject Line and Preheader are two of the most critical elements of an email, marketers spend lots of time and creative energy to produce subject lines, preheaders, and titles that will prompt recipients to open and engage with emails. Any improvement, especially one that takes less time to create, is music to the ears of email marketers everywhere. While creating an email in Stensul, users can use the new Gen AI functionality to create from scratch or suggest additional subject lines based on the body content of the email. Tweaks can easily be made for tone or length, and users are always required to stay within preset brand guardrails around these elements. Writing Style Changer When it comes to headlines and body copy in emails, users often iterate several cycles before those text elements are just right. This includes writing style and specific requirements for length of copy. The Writing Style Changer lets users rapidly iterate on copy within Stensul, without needing to worry about writer's block. To leverage the Writing Style Changer, users simply select any text element in the Stensul email builder, and a menu will appear for tuning the text suggestions. Writing style options include enthusiastic, funny, informational, professional, salesy, casual, and cute, among others. With each option, a user is always in control of the character or word count. CTA Text Generator Call-to-Action text is crucial for marketers to drive valuable actions from email recipients. Like the subject line to get recipients to open, and the email headline and copy to attain engagement, the CTA is a critical step in the customer journey. Marketers spend a lot of time finding the perfect CTA phrase to use that will motivate recipients to make the next move. Much like Stensul's other new Gen AI features, the CTA Text Generator provides alternative versions in terms of copy, length, and tone, helping users make the best choice for their goals. "We're just getting started with bringing the full benefits of Gen AI to email creation," Dinkin said. "The technology is magical, and combined with Stensul's powerful platform and robust guardrails to maintain brand standards for our customers, we think there's a lot of value we can bring to the table around content creation and collaboration." About Stensul Stensul dramatically reduces email and landing page creation time - by up to 90% - so teams can better focus on improving marketing performance. Stensul makes this possible by streamlining the collaboration process and simplifying email and landing page creation for all marketers, so they can create high-performing campaigns that drive stronger results. Stensul integrates with all leading ESPs/MAPs, workflow platforms, image DAMs, live content, link tracking, and messaging platforms. Top brands that trust Stensul to solve their most demanding email or landing page problems include AAA, BambooHR, BMW, Cisco, Demandbase, Equifax, Flywire, Greenhouse, MURAL, and Yahoo. For more information, visit https://stensul.com.

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Wondershare EdrawMax Unveils Version 12.5.0, Empowering Users with AI-Powered Intelligent Diagramming Tools

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Mlytics Unveils AI-Powered Conversational Chatbot, Revolutionizing Customer Experience

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Stensul Adds Generative AI Capabilities to Increase Email Creation Efficiency

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Stensul, the collaborative email and landing page creation platform, announced an initial set of integrated features that leverage the power of Generative Artificial Intelligence (Gen AI) to help users create better content more efficiently. They are the latest part of the company's drive to improve creation efficiency for users of its creation platform. The new features introduced align with Stensul's approach to streamlining and simplifying content creation while empowering everyone on a team to do that easily and confidently. The new features native to the platform are: Subject Line, Preheader Text, and Title Generator Writing Style Changer CTA (call-to-action) Text Generator "Stensul has always been about helping teams do their best work by improving their efficiency, joining creation and collaboration in one platform," said NoDinkin, Stensul's Founder & CEO. "Incorporating a growing array of capabilities that take advantage of Gen AI just makes so much sense. Each Gen AI-enabled feature saves time while enabling teams to create better content. This will absolutely bolster performance, and we're just getting started." The new features already have a track record of success. Stensul launched a set of free, stand-alone Gen AI-powered tools on the Stensul website earlier this year. Strong market response and usage of those free tools helped validate growing internal excitement around these capabilities, while also enabling Stensul to learn firsthand from feedback. Subject Line, Preheader Text, and Title Generator Because the Subject Line and Preheader are two of the most critical elements of an email, marketers spend lots of time and creative energy to produce subject lines, preheaders, and titles that will prompt recipients to open and engage with emails. Any improvement, especially one that takes less time to create, is music to the ears of email marketers everywhere. While creating an email in Stensul, users can use the new Gen AI functionality to create from scratch or suggest additional subject lines based on the body content of the email. Tweaks can easily be made for tone or length, and users are always required to stay within preset brand guardrails around these elements. Writing Style Changer When it comes to headlines and body copy in emails, users often iterate several cycles before those text elements are just right. This includes writing style and specific requirements for length of copy. The Writing Style Changer lets users rapidly iterate on copy within Stensul, without needing to worry about writer's block. To leverage the Writing Style Changer, users simply select any text element in the Stensul email builder, and a menu will appear for tuning the text suggestions. Writing style options include enthusiastic, funny, informational, professional, salesy, casual, and cute, among others. With each option, a user is always in control of the character or word count. CTA Text Generator Call-to-Action text is crucial for marketers to drive valuable actions from email recipients. Like the subject line to get recipients to open, and the email headline and copy to attain engagement, the CTA is a critical step in the customer journey. Marketers spend a lot of time finding the perfect CTA phrase to use that will motivate recipients to make the next move. Much like Stensul's other new Gen AI features, the CTA Text Generator provides alternative versions in terms of copy, length, and tone, helping users make the best choice for their goals. "We're just getting started with bringing the full benefits of Gen AI to email creation," Dinkin said. "The technology is magical, and combined with Stensul's powerful platform and robust guardrails to maintain brand standards for our customers, we think there's a lot of value we can bring to the table around content creation and collaboration." About Stensul Stensul dramatically reduces email and landing page creation time - by up to 90% - so teams can better focus on improving marketing performance. Stensul makes this possible by streamlining the collaboration process and simplifying email and landing page creation for all marketers, so they can create high-performing campaigns that drive stronger results. Stensul integrates with all leading ESPs/MAPs, workflow platforms, image DAMs, live content, link tracking, and messaging platforms. Top brands that trust Stensul to solve their most demanding email or landing page problems include AAA, BambooHR, BMW, Cisco, Demandbase, Equifax, Flywire, Greenhouse, MURAL, and Yahoo. For more information, visit https://stensul.com.

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