Analytics in Action with Teradata Cloud

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This study examines business use cases for Teradata Cloud. Our interviews surfaced a spectrum of business motivations for adopting cloud services, along with tradeoffs and challenges. The study illustrates that companies can leverage cloud services to rapidly provision innovative applications and exploit unanticipated business opportunities. The study concludes with recommendations to executives for assimilating the cloud mindset of “agile and quick” into their corporate culture.

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NoviFlow Inc

NoviFlow offers high-performance, fully programmable networking products that combine our NoviWare® Network Operating Software (NOS) with high speed, carrier-grade hardware in order to deliver advanced networking and cybersecurity functionality. Our products enable our customers to deliver high value services ten times faster and implement software defined networks, virtualization and cybersecurity, better and at lower costs than any current alternative.

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AI Decision Making – Driving Company’s Business Success

Article | March 4, 2020

The latest report from Interactions, titled “THE STATE OF AI DECISION-MAKING”, reveals some surprising insights from 151 mid-to-high level managers in the U.S. The Harris Poll conducted the online survey to the marketers – who collectively work for companies with $400 million+ revenue and familiar with AI solutions. Nearly 96% of surveyed marketers confirmed that AI technology is extremely crucial for their business’ success, and 93% of them have been involved in an AI deployment at their workplace. However, around 52% think their company did not adopt technology much as it is supposed to be.

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A Guide to Technical Debt Management

Article | March 4, 2020

In the ‘new normal’ world, digitalization is the core reason to drive businesses to success. As a result, these emerging technologies have given rise to technical debt. Of course, technical debt has always been a part of every IT and non-IT organization. But the evolution of the IT world has made companies invest more time to think about reducing tech debt. As the term consists of the word- debt, it gives a picture of being negative. Thus, technical debt is more or less like financial debt, but it also has good aspects. In this article, we will talk all about technical debt management and ways to deal with it. What Is Technical Debt? When a code design is not neat, has disjointed data structures, and is of poor quality, it gives rise to technical debt. If a code is designed in a hurry to meet strict deadlines, it may be written clumsily. For that particular period, the software may work perfectly well, but it starts bugging and stops working with time. And it becomes a difficult task to decode the coding and understand the problem as the code was not written neatly. The accumulation of work due to short-term decisions, unrealistic deadlines, shortage of resources, or just ‘lazy work’ leads to technical debt. Every organization has technical debt. Take note that this debt can never be zero. But the important part is to deal with technical debt management. It cannot be ‘paid off’ entirely but can be minimized and managed. Types of Technical Debt Various reasons lead to technical debt. Some are deliberate, and some are accidental. Whatever is the reason, if you notice any of the below actions implemented in your organization, consider it as a red flag. Then, identify the reasons for technical debt for precise technical debt management. Complex Architecture This is one primary reason that leads to technical debt. Of course, the coding should be precise and straightforward. But sometimes, due to limited time and resources, a complex architecture is created even for the simplest code. And if not mended with time, this leads to various problems along with technical debt. Thus complexity in products, processes, and applications should be simplified with time. Software Entropy This is also known as bit-rot. Software entropy occurs when developers write codes for the updates of the same software. As a result, the coding gains maximum complexity. And after a point, it gets unsolvable. Thus the software quality deteriorates, leading to errors and reduced usability. The solution to this is refactoring, which we will discuss later in the article. Accidental Tech Debt This type of tech debt occurs when there is sudden evolution in technology. For example, if the code was simple and precise but not meant to be adapted or updated with the changing scenario, accidental technical debt occurs. It leads to a wastage of time and resources in the future. Thus, this debt is resolved by dedicating time to update the code and system quickly. Ways to Handle Technical Debt Management When the engineering or developer’s team takes shortcuts to meet deadlines or finish the project early, it leads to more work in the long run. We understand that sometimes these demands are unavoidable, but the team needs to come back and resolve the issues to save the organization from technical debt. For starters, an organization must identify the causes of technical debt and deal with them accordingly. Here are some of the ways of technical debt management and how to manage them in the future. Identify the Source The best way to avoid and tackle technical debt is to identify the source. This can be done by having a conversation with the team as to why this debt occurred? For example, if the IT team was asked to design healthcare software within two months due to the project's urgency, the team will say that the reason for complex coding was the time constraints. As a result, you are identifying technical debt sources. They may have occurred due to time, resources, or system constraints. Once you identify the root cause, there is always a way to go back and solve the issue to avoid getting buried in technical debt. This is the first step towards technical debt management. Track Technical Debt You will be appalled to know that 7% of organizations track technical debt to minimize them. And they are a significant success. Tracking technical debt is as important as identifying it. When a team keeps track of technical debt, it is easy for them to forecast the time and resources required to pay it off. Digital Documentation This is building a roadmap while writing code. It makes sure that the entire team is on the same page while developing the software. The benefit of this documentation is that whenever there is an update or an error wherein the entire code requires to be reworked, it gets easier for any developer to work on it. This is a precise way to prevent the tech-debt burden. Maintain Agility & Testing This technique is paving the way for technical debt management. However, developing agile software and maintaining its agility through time are two different things. To reduce the technical debt, you need to maintain software agility by updating it on a timely basis. But be sure to make this update process clean and qualitative. Try not to skip testing of the software for whatsoever reasons. Testing of the software is essential to stop the build-up of technical debt. However, do not substitute manual testing for automated testing. It can prove to be a significant hurdle in the team’s agile process. Refactoring Dedicate time to understand and pay off technical debt. Even when you avoid errors and follow all the suitable approaches, there are chances of technical debt. Sometimes these may happen due to the client’s urgent demands or limited bandwidth to perform tasks. Whenever this happens, take out time and treat technical debt as a business problem and not a technical one. This is an intelligent way of handling technical debt management. Refactoring means going back to the developed codes in haste for many reasons and cleansing them. This does not affect the external working of the code but cleans the code and makes it future-ready. Furthermore, such timely cleaning of codes reduces technical debt significantly. How Is Technical Debt Good? Technical debt is not always bad. Sometimes the code building is done in haste and works precisely the way it should. The updating of codes is also seamless. At such times technical debt is regarded as a good thing. This usually happens in applications that have simple processes. Technical debt is also good in software that requires timely development and not bug fixes. The Conclusion Technical debt is required to stay ahead in the competition. But see to it that it is tackled and minimized in the best possible way. Procrastination is the enemy of success. And this is highly true in the case of technical debt. It will get more expensive the longer you hold it. So ensure that your team takes out regular time from their schedule for minimizing technical debt. Technical debt management will help your team to perform better, improve agility and deliver exceptional results. Frequently Asked Questions What drives tech debt? Tech debt occurs when the team cannot write a clean code due to deadlines or limited resources. The tech debt worsens if the team does not go back and dedicate time to clean the code. How do you handle tech debt? There are specific ways to handle technical debt. These include: Identifying the reasons that led to technical debt Integrate metrics in your strategy Digital documentation Refactoring Knowing that tech debt is not always bad What are the types of technical debt? There are majorly three main types of technical debt. Deliberate creation of complex software Software entropy Accidental tech debt { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What drives tech debt?", "acceptedAnswer": { "@type": "Answer", "text": "Tech debt occurs when the team cannot write a clean code due to deadlines or limited resources. The tech debt worsens if the team does not go back and dedicate time to clean the code." } },{ "@type": "Question", "name": "How do you handle tech debt?", "acceptedAnswer": { "@type": "Answer", "text": "There are specific ways to handle technical debt. These include: Identifying the reasons that led to technical debt Integrate metrics in your strategy Digital documentation Refactoring Knowing that tech debt is not always bad" } },{ "@type": "Question", "name": "What are the types of technical debt?", "acceptedAnswer": { "@type": "Answer", "text": "There are majorly three main types of technical debt. Deliberate creation of complex software Software entropy Accidental tech debt" } }] }

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How to Overcome the Three Biggest SaaS Marketing Challenges

Article | March 4, 2020

The Software as a Service (SaaS) sector is one of the most essential industries globally, and it's always more complex than general customer marketing. Of course, we do not mean that customer marketing is effortless. However, it's relatively more traditional than SaaS marketing. Many people are not familiar with the right strategies for selling non-physical products. As selling such products can possess its own set of challenges, SaaS marketing gets even more demanding. What is SaaS Marketing? Let’s begin with the basics of SaaS — Software as a Service or SaaS allows users to use cloud-based applications. Businesses or users hire SaaS applications for a variety of purposes. SaaS marketing is nothing but the process to market such applications. Marketers use various strategies to sell SaaS software and achieve the highest possible conversion rates. However, there are several significant challenges in this quest. First, SaaS tools don’t have any physical presence, and selling something that doesn’t physically exist is not easy. Furthermore, we live in a world where SaaS platforms are constantly changing. With newer features and updates being launched every day, marketers struggle to nail down even their most basic payment app before the next version is launched. If your company sells software, you must adopt the right SaaS marketing strategy to get more customers and, ultimately, higher conversions. But how will you get started? And, most importantly, how to overcome those three biggest SaaS Marketing challenges? Let’s find out! The Three Biggest SaaS Marketing Challenges The following are the three biggest marketing challenges faced by SaaS marketers. ● Earning The Loyalty from Customers ● Getting Noticed ● Dealing With Conventional Complainers If your company faces the same B2B SaaS marketing challenges, it will be fair to say that you are doing well. Their occurrence is pretty common. After working with several B2B companies, ranging from 2 million annual revenue to 2 billion, you will notice that most of them face the same challenges mentioned above. The demand for cloud-based services is increasing day by day. And eventually, this has birthed thousands of SaaS companies all around the globe. Locations beyond Silicon Valley are seeing the rise of several new SaaS providers ranging from government agencies to small and mid-size start-ups. As a result, the competition is mounting at an incredible pace, and the niches are getting overcrowded. Suppose you do not invest in improving your company’s digital presence, brand identity, and messaging. In that case, you are more likely to drown in the ocean of the current marketplace where new companies are entering every single day. Here’s how you can deal with these core SaaS Marketing Challenges: Getting Noticed Being a SaaS marketer, analyze your strategy by asking yourself this question — How can your company address the customers’ needs in areas that your competitors are not targeting? The SaaS marketplace is constantly evolving, and even the slightest functionality or design improvement in the competitor’s platform is enough to take away the sleep of your company leadership. Traditionally, most SaaS marketers sell their product by convincing companies that they have a problem, and only our SaaS platform can fix it. But, now things have changed, and there’s a lot to compete with. Several market analysts have claimed that smart process apps are overlapping with SaaS. While SaaS companies are focusing on only the US market (and ruling it as well), traditional software companies have taken their business to Asia and Europe and have established themselves there. As a consequence, SaaS marketers are faced with more than just indifference and ignorance. Being a SaaS provider company, you must make the most out of the predicted surge in growth and go beyond the traditional SaaS marketing strategy. Plus, you need to develop newer ways to stand out in the competition of sameness and simultaneously reach more customers. Earning Customer Loyalty There was a time when data migration was one of the most challenging tasks for SaaS marketers. Thankfully, we are past that time now. Today, companies can easily migrate data from their existing system to the cloud base. Moreover, they will have a painless process to manage it post the migration. But, here’s a catch! If you can do this with ease, your competitor can also do that. This drastically increases the importance of customer acquisition and customer retention. And for this reason, you must have an effective SaaS marketing strategy that aims at earning customer engagement and loyalty. Dealing with Conventional Complainers Many industries are yet to accept the benefits of cloud computing. However, if you target them in the right way, your state-of-the-art SaaS platform can replace their incumbent software system. Someone has spent years building that existing software system, and they are more likely to lose sleep because of this takeover. Such people, in most cases, are the decision-makers and won’t be keen to relinquish their hold on the existing system. It would help if you won them to sell your product. Your strategy should be able to handle an onslaught of their objections. They might claim that data migration is so complex that it’s not worth their time and money, or they will even say that the cloud is not secure enough. You have to do your homework and be prepared to tackle these hurdles. So, be excellent and well prepared. And, the chances are, you will convince them. How to Overcome SaaS Marketing Challenges? Any SaaS Vendor must dig deep into all the significant concepts of marketing. But, before getting started with it, it's essential to learn about the customer journey. It helps SaaS marketers to deploy and integrate an effective strategy that works well with all the following stages of the customer journey: ● Awareness ● Consideration ● Decision ● Retention ● Advocacy The reality is, there are hundreds of marketing strategies that can produce great results. However, the following ones are the best of all when it’s about marketing your SaaS products. Develop an Effective Content Marketing Strategy Be it any online business, content marketing is one of the most important marketing aspects. It can be beneficial for your SaaS company by letting your audience understand the advantages of your product and improving your online presence. You can also use various social media platforms to extend your approach for offering the same information. Credibility, trust, and existence are the critical aspects of every SaaS marketing niche, and content marketing is the most effective way to spread your valuable information and earn trust. Set Realistic Goals Directionless movements are a total waste of time. Instead, all successful SaaS marketing strategies begin with defining clear and realistic goals. To do that, you must figure your business most comprehensively. Then, set tractable and specific goals keeping the key metrics and KPIs in mind. And lastly, work on how the marketing and sales team can align to get the best results. Remember, bigger goals are more challenging to achieve. You can break them down into smaller ones to ease the process. Offer a Free Trial of Your SaaS Product This helps to attract new customers and make them aware of the benefits of your SaaS product. It will also help you with lead generation. Make sure to optimize the conversion rate during this trial period. And, present the best customer service to your prospects so that they will be with you for long. Frequently Asked Questions What are the most effective SaaS marketing techniques? The following are the most effective strategies to overcome various SaaS marketing challenges in 2021: ● Develop a content marketing plan ● Offer free SaaS trials ● Focus on SEO ● Refine your Call-to-Action ● Refine your PPC campaigns ● Strengthen SaaS review websites Why is Saas marketing important for businesses? Even though SaaS marketing is challenging and requires exceptional marketing strategy, it comes with its own advantages. They include: ● Customer marketing & customer communication ● Long term customers ● Brand awareness ● Short sales cycles ● Lead generation What are the biggest challenges in SaaS marketing? The following are some of the biggest and the most common SaaS marketing challenges: ● Earning loyal customers ● Standing out from the crowd ● Dealing with conventional complainers ● Getting noticed ● Generating value { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What are the most effective SaaS marketing techniques?", "acceptedAnswer": { "@type": "Answer", "text": "The following are the most effective strategies to overcome various SaaS marketing challenges in 2021: Develop a content marketing plan Offer free SaaS trials Focus on SEO Refine your Call-to-Action Refine your PPC campaigns Strengthen SaaS review websites" } },{ "@type": "Question", "name": "Why is Saas marketing important for businesses?", "acceptedAnswer": { "@type": "Answer", "text": "Even though SaaS marketing is challenging and requires exceptional marketing strategy, it comes with its own advantages. They include: Customer marketing & customer communication Long term customers Brand awareness Short sales cycles Lead generation" } },{ "@type": "Question", "name": "What are the biggest challenges in SaaS marketing?", "acceptedAnswer": { "@type": "Answer", "text": "The following are some of the biggest and the most common SaaS marketing challenges: Earning loyal customers Standing out from the crowd Dealing with conventional complainers Getting noticed Generating value" } }] }

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Nutanix Clusters: Hybrid Cloud Infrastructure for the Multicloud Era

Article | March 4, 2020

Today’s digital innovation era coupled with increased remote work requirements over the last several months has put an increased focus on IT teams to rapidly innovate to support business needs, all while working remotely themselves. To satisfy the IT challenges of rapid provisioning, while maintaining centralized control, there has been an increased adoption of public clouds like AWS, Azure, GCP and others. IT teams need to be able to extend their existing on-premises environments and skill sets to public clouds of their choice and take advantage of various public cloud services while maintaining a unified infrastructure management plane. Such a solution is not just a typical hybrid solution or a multicloud solution. It needs to rather be a true Hybrid & Multicloud solution.

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Spotlight

NoviFlow Inc

NoviFlow offers high-performance, fully programmable networking products that combine our NoviWare® Network Operating Software (NOS) with high speed, carrier-grade hardware in order to deliver advanced networking and cybersecurity functionality. Our products enable our customers to deliver high value services ten times faster and implement software defined networks, virtualization and cybersecurity, better and at lower costs than any current alternative.

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