AI's Impact on Improving Customer Experience

Abhinav Anand | July 11, 2022 | 225 views | Read Time : 2 min

AI's Impact on Improving Customer Experience
To enhance the consumer experience, businesses all over the world are experimenting with artificial intelligenace (AI), machine learning, and advanced analytics. Artificial intelligence (AI) is becoming increasingly popular among marketers and salespeople, and it has become a vital tool for businesses that want to offer their customers a hyper-personalized, outstanding experience.

Customer relationship management (CRM) and customer data platform (CDP) software that has been upgraded with AI has made AI accessible to businesses without the exorbitant expenses previously associated with the technology.

When AI and machine learning are used in conjunction for collecting and analyzing social, historical, and behavioral data, brands may develop a much more thorough understanding of their customers. In addition, AI can predict client behavior because it continuously learns from the data it analyzes, in contrast to traditional data analytics tools. As a result, businesses may deliver highly pertinent content, boost sales, and enhance the customer experience.

Predictive Behavior Analysis and Real-time Decision Making

Real-time decisioning is the capacity to act quickly and based on the most up-to-date information available, such as information from a customer's most recent encounter with a company. For instance, Precognitive's Decision-AI uses a combination of AI and machine learning to assess any event in real-time with a response time of less than 200 milliseconds. Precognitive's fraud prevention product includes Decision-AI, which can be implemented using an API on a website.

Marketing to customers can be done more successfully by using real-time decisioning. For example, brands may display highly tailored, pertinent content and offer to clients by utilizing AI and real-time decisioning to discover and comprehend a customer's purpose from the data they produce in real-time.

By providing deeper insights into what has already happened and what can be done to facilitate a sale through suggestions for related products and accessories, AI and predictive analytics are able to go further than historical data alone. This increases the relevance of the customer experience, increases the likelihood that a sale will be made, and increases the emotional connection that the customer has with a brand.

Spotlight

Zycus

Zycus is a pioneer in Cognitive Procurement software and has been a trusted partner of choice for large global enterprises for two decades. Zycus has been consistently recognized by Gartner, Forrester, and other analysts for its Source to Pay integrated suite. Zycus powers its S2P software with the revolutionary Merlin AI Suite. Merlin AI takes over the tactical tasks and empowers procurement and AP officers to focus on strategic projects; offers data-driven actionable insights for quicker and smarter decisions, and its conversational AI offers a B2C type user-experience to the end-users.

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8 Epic App Innovations that Help Your Business Stand Out

Article | March 7, 2022

Contents 1. The Market for Mobile Application Development 2. Innovations in Mobile Application Development 2.1 In-App Paid Features: Android and iOS Development 2.2 Augmented and Virtual Reality 2.3 Beacon Technology 2.4 Al and Ml 2.5 Wearables 2.6 Predictive Analytics 2.7 Blockchain Technology 2.8 On-Demand Applications 3. Long-Term Benefits of Mobile App Development Innovations for Your Small Business: 4. Tying Everything Together Increased use of the internet and smartphones demands better mobile applications be developed. Innovation is the key driving force that can make or break the market regarding mobile app development. A fantastic team of mobile app developers and smart innovation employing the latest technology produce a huge hit app. Let us learn more about how the mobile app development market grows. 1. The Market for Mobile Application Development The mobile application development market is projected to grow at a 13.4% CAGR from 2023 to 2030, with a value of $187.58 billion recorded in 2021. This is due to the increased use of the internet and smartphone platforms, as well as artificial intelligence and machine learning. The app's algorithms learn and understand user interests to deliver refined results that generate better user engagement. As Ericsson and the Radicati Group forecasted, 6.64 billion people own a smartphone today, which is around 83.32% of the world population, and by 2025, 7.33 billion people will own a smartphone. As a result, there is a substantial rise in demand for better smartphone apps, for which creative and innovative mobile application development is the need of the hour. Innovation will give your business a competitive edge it's never had before. It will also open up new ways to grow your business. Discover the top innovations in mobile app development. 2. Innovations in Mobile Application Development Some of the technological breakthroughs in mobile app development will greatly improve the user experience in the future. These focus mainly on the implementation of the latest technological innovations to realize functionality that has never been seen or done before. Let us now delve into their specifics. 2.1 In-App Paid Features: Android and iOS Development While Android has a market share of 70%, iOS has grabbed a market share of around 28% in the mobile operating systems market as of 2022. In-app advertising and in-app purchases generate the major ROI from mobile applications on both mobile operating platforms. A great UI and UX go a long way toward boosting your app and business, and they also help you rank highly in the respective app markets, i.e., the Google Play Store and the App Store. Rolling out constant updates and adhering to the security standards of the marketplace keeps your business app ranking at the top. 2.2 Augmented and Virtual Reality With the AR kit, you can design and make 3D mobile apps for your customers that use virtual reality. AR and VR are constantly changing the business of making mobile apps. You can use these trends to give mobile users really great experiences. A few of the sectors making successful use of these technologies include gaming, e-commerce, retail, interior design, real estate, tourism and travel, education, training, healthcare, manufacturing and construction, advertising and marketing, and entertainment. Your AR and VR mobile apps are more valuable if you can meet your expectations for maximum ROI with a minimum budget. You can do this by making constant improvements to your minimum viable product. 2.3 Beacon Technology The beacon technology uses a smartphone's Bluetooth to identify any store, museum, or other business in the vicinity. As mobile devices get more powerful, IoT and edge sensors will be used more and more. Because of that, beacon technology will change the way we interact with the world. This technology sends notifications to your customer’s phone about your product when the customer passes by, sends content and descriptions about an ongoing event at your location to your customers, and more. Proximity marketing and indoor navigation notifications are the few ways retail is using this technology. With the help of beacon technology, your business can track assets, keep track of contacts, offer access to loyalty programs, gather advanced data, and send mobile tickets. 2.4 Al and ML The versatility and power of innovations in Al and ML keep them relevant. For example, they let you turn pictures into animations that look real. These animations provide real-time analytics and other valuable insights. As an AI learns from its own experience, providing a better customer experience based on the data you feed it helps create intelligent chatbots. Personalized shopping assistance, fraud prevention, task automation, smart content, voice assistants, and autonomous vehicles are a few of the examples where you will see AI implemented. An AI trains itself through machine learning, or ML. ML forecasts future data trends using available historical data. This invaluable addition to your existing apps transforms the way they interact with customers. We are one step closer to a super-personalized experience. 2.5 Wearables Wearables let you make calls, find your way to your destination, measure and analyze your vital signs in real time, and look at your own personal insights. So, app developers and businesspeople should focus on making apps that give people who use wearables a great digital experience. Getting better apps for wearable devices can greatly enhance their functionality and the user experience. From listening to your favorite music to tracking your fitness goals, taking notes, finding a parking spot, and adhering to your health and fitness regimen, a wearable device does it all. If developing your company’s wearable app delivers more value, this technology is not just a game changer but a lifesaver for many. 2.6 Predictive Analytics Predictive analytics is essential to e-commerce. When it comes to making mobile apps, predictive analysis can help improve both the process and the user experience. By putting together information from many developers, it can help predict problems and suggest solutions. Your predictive analytics will be better if you use artificial intelligence (AI), data mining, machine learning, modeling, and statistics. The data that your small and medium-scale businesses have gathered over a period of time becomes one of the most valuable sources of information that helps predict and forecast future market trends. Unexplained market rises and falls will now have an explanation, as will mobile apps that can precisely tell what, when, and where needs to be changed, replaced, or repaired. Using constants and variables that are already known, predictive analytics and data modeling can help make accurate predictions about the future. 2.7 Blockchain Technology The world of blockchain has innumerable possibilities. Applications backed by blockchain technology benefit from end-to-end encryption. This means no one but you can retain data ownership rights. Blockchain technology is used for a lot of important communication and financial transactions because it is safe and private. Blockchain holds promise for better efficiency, productivity, and performance, as well as for elevating the user experience. Blockchain is more secure and reliable, offers better transparency in financial transactions, makes you go password-free using an SSL certificate (Secure Sockets Layer), promotes simplicity, protects your identity, safeguards access to your digital data and information, and helps transmit and receive accurate data with the help of balanced data transfer using several nodes at once. 2.8 On-Demand Applications As lockdowns and quarantines went on for a long time, many delivery apps started to appear. There were apps for taxis, grocery stores, and even medicine delivery. The on-demand model is likely to grow as more service-based companies shift their focus towards on-demand apps. Technology is always changing, and every year, new versions of technology hit the market. That's why we need to keep up with the latest updates and use them to make applications that are both new and full of features. That's a must for a successful launch of a mobile app. Making the software development process easy for the developers reduces the time it takes to develop applications using the software. There are options like rapid application development software, no code, and low-code application development software. These can include mobile app development, SaaS (software as a service), cloud apps, on-premise standalone apps, desktop apps, and web-based apps for many devices, including IoT devices. Using AI to power the application development process speeds up development, testing, and deployment, which helps a lot with scaling from small to medium to large and beyond. 3. Long-Term Benefits of Mobile App Innovations for Your Small Business: Creating a winning product doesn’t have to be a long process. Improvements on the product offered by competitors and finding competitor product shortcomings, along with using innovative technologies, help add value to your mobile app as a product. Mobile app development innovations help in many ways, such as: Improve your brand's relationship with your customers Offer 24/7 access to your business Get excellent customer insights Efficiently market your product online Save on additional marketing costs Boost employee efficiency by increasing engagement Improve communication shreds down the busy work and Streamline the data Generate a new revenue stream from ads targeted at in-app purchases. As a result, you meet customer expectations efficiently, allowing you to expand your business and attract potential customers. Your customers and potential customers are always looking for something new and exciting to experience and adopt. Sooner or later, they make habits of seeing something, and then they start thinking of that mobile app as a standard benchmark to look up to. Talking about the scalability of a mobile application, there is a lot of scope to improve using innovative technologies, and all minor to major updates take you from where you are to where you want to be. Finding the right mix of technologies will help your business grow and expand. 4. Tying Everything Together Business growth for small-scale businesses starts with new inputs and strategic technological investments in mobile app development. Although they sound promising, striking the right balance to implement innovative technologies relies heavily on rigorous predictive analysis. Tools and technologies help meet customer expectations at scale and grow the business beyond imagination with the power of innovation.

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AI TECH

Empowering Industry 4.0 with Artificial Intelligence

Article | June 14, 2022

The next step in industrial technology is about robotics, computers and equipment becoming connected to the Internet of Things (IoT) and enhanced by machine learning algorithms. Industry 4.0 has the potential to be a powerful driver of economic growth, predicted to add between $500 billion- $1.5 trillion in value to the global economy between 2018 and 2022, according to a report by Capgemini.

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AI TECH

How Artificial Intelligence Is Transforming Businesses

Article | January 15, 2022

Whilst there are many people that associate AI with sci-fi novels and films, its reputation as an antagonist to fictional dystopic worlds is now becoming a thing of the past, as the technology becomes more and more integrated into our everyday lives. AI technologies have become increasingly more present in our daily lives, not just with Alexa’s in the home, but also throughout businesses everywhere, disrupting a variety of different industries with often tremendous results. The technology has helped to streamline even the most mundane of tasks whilst having a breath-taking impact on a company’s efficiency and productivity

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The advances of AI in healthcare

Article | February 11, 2020

With the Government investing £250 million into the project, the Lab will consider how to use AI for the benefit of patients – whether this be the deployment of existing AI methods, the development of new technologies or the testing of their safety. Amongst other things, the initiative will aim to deliver earlier diagnoses of cancer. It is estimated that in excess of 50,000 extra patients could see their cancer being detected at an early stage, thus boosting survival rates. More specifically, a study has shown that AI is quicker in identifying brain tumour tissue than a pathologist.This would have a positive knock-on effect in other areas, such as enabling money to be saved (that otherwise would have been spent on further treatment) and reducing the workload of staff (at a time when there is a crisis in NHS workforce numbers).

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Spotlight

Zycus

Zycus is a pioneer in Cognitive Procurement software and has been a trusted partner of choice for large global enterprises for two decades. Zycus has been consistently recognized by Gartner, Forrester, and other analysts for its Source to Pay integrated suite. Zycus powers its S2P software with the revolutionary Merlin AI Suite. Merlin AI takes over the tactical tasks and empowers procurement and AP officers to focus on strategic projects; offers data-driven actionable insights for quicker and smarter decisions, and its conversational AI offers a B2C type user-experience to the end-users.

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AI TECH,GENERAL AI,AI APPLICATIONS

CloudFactory Introduces Accelerated Annotation, a New Vision AI Product

CloudFactory | January 19, 2023

On January 18, 2023, CloudFactory, a leading human-in-the-loop AI solutions provider, announced the launch of Accelerated Annotation, a Vision AI product that combines CloudFactory's best-in-class workforce with industry-leading AI-assisted labeling technology to produce high-quality labeled data 5x quicker than manual labeling. AI innovation and competitiveness are accelerating, necessitating greater efficiency and scalability in data labeling process Accelerated Annotation offers a balanced approach to annotation quality and speed by incorporating a managed workforce operation with an AI-assisted labeling model. The AI-assisted labeling features of Accelerated Annotation are designed to maximize efficiency. As a result, early adopters of the Accelerated Annotation products saw a considerable increase in efficiency and quality while labeling. Currently, the product supports the most prevalent annotation types for 2-D picture annotation use cases. CloudFactory, Chief Technology Officer, Pieter Nel stated, "Some companies excel at workforce solutions, while others excel at tooling. CloudFactory's new product strategically combines them into a single best-in-class offering," He further added, "We're filling a gap for companies that want to increase their labeling efficiency and scale while improving quality. This is all made possible by using an adaptive labeling model that's continuously trained by your data rather than one that's off-the-shelf." (Source – Business Wire) The release of Accelerated Annotation bolsters CloudFactory's position as a leader in enabling data-centric tactics across the AI development lifecycle. About CloudFactory Founded in 2010, CloudFactory is a global leader in integrating people and technology to support the AI development lifecycle. AI leaders at 700+ organizations, including Mitsubishi, Nearmap, Ibotta, Expensify, and Matterport, trust its human-in-the-loop AI solutions powered by more than 7,000 highly qualified and managed data analysts. With operations on four continents, CloudFactory’s mission is to ensure everyone has access to a cloud-based, on-demand workforce. In addition, it strives to generate economic and leadership opportunities for talented people in developing countries.

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GENERAL AI, SOFTWARE, FUTURE TECH

Cogito Announces Innovations in Real-time Conversation Intelligence for Contact Centers

Cogito Corp | January 27, 2023

Cogito, a company that helps businesses with real-time coaching and guidance, has announced new products that will make real-time conversation intelligence in call centers better. The new products are made to help agents in the call center answer customer questions more quickly and effectively. Topic-based machine learning models, real-time transcription with emotion AI markup, self-service admin for easy topic generation, and secure redaction of personally identifiable information (PII) during calls are some of the new features. With these new features, contact centers will have a level of intelligence that has never been seen before. This will help them understand customer conversations better and respond quickly to changing customer needs. Joshua Feast, CEO and Co-Founder of Cogito, said, “Contact center agents and their leaders take the brunt of the service experience, with customer interactions becoming increasingly complex." He added, "We view seamless, integrated conversational AI and emotion AI capabilities as necessary to support today’s workforce." Additionally, he said, "With over a decade of advanced R&D, we differentiate based on our ability to go beyond traditional speech analytics." He further commented, "Our unique combination of behavior insights and real-time natural language processing has culminated into a powerful agent assist and coaching platform that we continue to add to and expand upon." Finally, he said, "The conversation AI solutions announced today are another step forward for the company and our ability to deeply assist an industry that needs human-centered support and guidance.” (Source - Businesswire) The solutions can pick up on more than 200 voice and behavior cues in speech and give real-time advice on how to respond to important topics of conversation. With self-service admin portals and the ability to change conversation themes by line of business, team, or skill group, they also make it easy for operations leaders and supervisors to manage and help their staff. About Cogito Cogito is a software company based in Boston that focuses on AI for emotions and conversations to help contact centers and front-line teams get coaching and advice in real time. Their technology analyzes how people talk to each other to give live guidance during calls and real-time feedback on how customers feel. This helps agents improve their effectiveness, empathy, and performance. Many well-known brands, including five of the Fortune 25 companies, use Cogito's technology to improve their connection with customers and elevate their team members' well-being. Cogito is venture-backed by companies such as OpenView Ventures, Romulus Capital, and Salesforce Ventures. They are committed to producing innovative technology, driving customer success, and helping people live more productive lives.

Read More

AI TECH,GENERAL AI,SOFTWARE

Raydiant Acquires Sightcorp and Perch to Boost In-store Experience Using Enhanced AI and Computer Vision

Raydiant | January 12, 2023

On January 11, 2023, Raydiant, a leader in-store experiences, acquired Sightcorp and Perch, thereby deepening its AI and computer vision capabilities. Additionally, Raydiant has added hundreds of application partners in order to become the leading in-store experience platform. The completion of the two acquisitions will add increased capabilities to a single platform, thus enabling retailers to develop dynamic and data-driven experiences that only Raydiant can create. The new groundbreaking capabilities to enhance in-store experience include Lift-and-learn, People AI, Interactive digital signage and an Open application marketplace. Raydiant revealed that its Raydiant Marketplace now includes hundreds of partner applications, such as virtual try-On platforms PerfectCorp, FaceCake, and Holition; retail media network monetization platforms; inventory and planogram compliance detection; and employee management and gamification. Raydiant has also joined with the leading point-of-sale systems for catalogs, dynamic menus, pricing, and personalization, including Square, NCR, Lightspeed, Toast, PAR/Brink, and Clover. Six among the top 10 consumer packaged goods firms and six of the top 25 retailers use Raydiant's platform, which drives an average sales growth of 87%. In addition, Business Insider has named Raydiant as one of the top ten most promising startups among venture capitalists. Raydiant continues to bolster its platform to develop a truly personalized shopping experience that blends the best of digital and physical shopping, therefore enhancing customer engagement and loyalty. About Raydiant Founded in 2017 and headquartered in San Francisco, California, Raydiant is the prominent in-location experience management platform for the world's leading retail, e-commerce, restaurant, hospitality and banking companies. Its platform enables enterprises to develop customized and engaging end-to-end content experiences that drive more customer and employee engagement, hence boosting client revenue. Raydiant's cloud-based, plug-and-play solution allows clients to design, manage, and expand on-screen experiences across one or one hundred thousand locations, saving them time, resources, and logistical headaches. It works with more than 3,500 brands, from SMB to enterprise, including First Bank, Dickey's BBQ, Harvard University, The Salvation Army, Red Bull, Chick-Fil-A, Thomson Reuters, as well as the U.S. gourmet burger chain, Wahlburgers.

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AI TECH,GENERAL AI,AI APPLICATIONS

CloudFactory Introduces Accelerated Annotation, a New Vision AI Product

CloudFactory | January 19, 2023

On January 18, 2023, CloudFactory, a leading human-in-the-loop AI solutions provider, announced the launch of Accelerated Annotation, a Vision AI product that combines CloudFactory's best-in-class workforce with industry-leading AI-assisted labeling technology to produce high-quality labeled data 5x quicker than manual labeling. AI innovation and competitiveness are accelerating, necessitating greater efficiency and scalability in data labeling process Accelerated Annotation offers a balanced approach to annotation quality and speed by incorporating a managed workforce operation with an AI-assisted labeling model. The AI-assisted labeling features of Accelerated Annotation are designed to maximize efficiency. As a result, early adopters of the Accelerated Annotation products saw a considerable increase in efficiency and quality while labeling. Currently, the product supports the most prevalent annotation types for 2-D picture annotation use cases. CloudFactory, Chief Technology Officer, Pieter Nel stated, "Some companies excel at workforce solutions, while others excel at tooling. CloudFactory's new product strategically combines them into a single best-in-class offering," He further added, "We're filling a gap for companies that want to increase their labeling efficiency and scale while improving quality. This is all made possible by using an adaptive labeling model that's continuously trained by your data rather than one that's off-the-shelf." (Source – Business Wire) The release of Accelerated Annotation bolsters CloudFactory's position as a leader in enabling data-centric tactics across the AI development lifecycle. About CloudFactory Founded in 2010, CloudFactory is a global leader in integrating people and technology to support the AI development lifecycle. AI leaders at 700+ organizations, including Mitsubishi, Nearmap, Ibotta, Expensify, and Matterport, trust its human-in-the-loop AI solutions powered by more than 7,000 highly qualified and managed data analysts. With operations on four continents, CloudFactory’s mission is to ensure everyone has access to a cloud-based, on-demand workforce. In addition, it strives to generate economic and leadership opportunities for talented people in developing countries.

Read More

GENERAL AI, SOFTWARE, FUTURE TECH

Cogito Announces Innovations in Real-time Conversation Intelligence for Contact Centers

Cogito Corp | January 27, 2023

Cogito, a company that helps businesses with real-time coaching and guidance, has announced new products that will make real-time conversation intelligence in call centers better. The new products are made to help agents in the call center answer customer questions more quickly and effectively. Topic-based machine learning models, real-time transcription with emotion AI markup, self-service admin for easy topic generation, and secure redaction of personally identifiable information (PII) during calls are some of the new features. With these new features, contact centers will have a level of intelligence that has never been seen before. This will help them understand customer conversations better and respond quickly to changing customer needs. Joshua Feast, CEO and Co-Founder of Cogito, said, “Contact center agents and their leaders take the brunt of the service experience, with customer interactions becoming increasingly complex." He added, "We view seamless, integrated conversational AI and emotion AI capabilities as necessary to support today’s workforce." Additionally, he said, "With over a decade of advanced R&D, we differentiate based on our ability to go beyond traditional speech analytics." He further commented, "Our unique combination of behavior insights and real-time natural language processing has culminated into a powerful agent assist and coaching platform that we continue to add to and expand upon." Finally, he said, "The conversation AI solutions announced today are another step forward for the company and our ability to deeply assist an industry that needs human-centered support and guidance.” (Source - Businesswire) The solutions can pick up on more than 200 voice and behavior cues in speech and give real-time advice on how to respond to important topics of conversation. With self-service admin portals and the ability to change conversation themes by line of business, team, or skill group, they also make it easy for operations leaders and supervisors to manage and help their staff. About Cogito Cogito is a software company based in Boston that focuses on AI for emotions and conversations to help contact centers and front-line teams get coaching and advice in real time. Their technology analyzes how people talk to each other to give live guidance during calls and real-time feedback on how customers feel. This helps agents improve their effectiveness, empathy, and performance. Many well-known brands, including five of the Fortune 25 companies, use Cogito's technology to improve their connection with customers and elevate their team members' well-being. Cogito is venture-backed by companies such as OpenView Ventures, Romulus Capital, and Salesforce Ventures. They are committed to producing innovative technology, driving customer success, and helping people live more productive lives.

Read More

AI TECH,GENERAL AI,SOFTWARE

Raydiant Acquires Sightcorp and Perch to Boost In-store Experience Using Enhanced AI and Computer Vision

Raydiant | January 12, 2023

On January 11, 2023, Raydiant, a leader in-store experiences, acquired Sightcorp and Perch, thereby deepening its AI and computer vision capabilities. Additionally, Raydiant has added hundreds of application partners in order to become the leading in-store experience platform. The completion of the two acquisitions will add increased capabilities to a single platform, thus enabling retailers to develop dynamic and data-driven experiences that only Raydiant can create. The new groundbreaking capabilities to enhance in-store experience include Lift-and-learn, People AI, Interactive digital signage and an Open application marketplace. Raydiant revealed that its Raydiant Marketplace now includes hundreds of partner applications, such as virtual try-On platforms PerfectCorp, FaceCake, and Holition; retail media network monetization platforms; inventory and planogram compliance detection; and employee management and gamification. Raydiant has also joined with the leading point-of-sale systems for catalogs, dynamic menus, pricing, and personalization, including Square, NCR, Lightspeed, Toast, PAR/Brink, and Clover. Six among the top 10 consumer packaged goods firms and six of the top 25 retailers use Raydiant's platform, which drives an average sales growth of 87%. In addition, Business Insider has named Raydiant as one of the top ten most promising startups among venture capitalists. Raydiant continues to bolster its platform to develop a truly personalized shopping experience that blends the best of digital and physical shopping, therefore enhancing customer engagement and loyalty. About Raydiant Founded in 2017 and headquartered in San Francisco, California, Raydiant is the prominent in-location experience management platform for the world's leading retail, e-commerce, restaurant, hospitality and banking companies. Its platform enables enterprises to develop customized and engaging end-to-end content experiences that drive more customer and employee engagement, hence boosting client revenue. Raydiant's cloud-based, plug-and-play solution allows clients to design, manage, and expand on-screen experiences across one or one hundred thousand locations, saving them time, resources, and logistical headaches. It works with more than 3,500 brands, from SMB to enterprise, including First Bank, Dickey's BBQ, Harvard University, The Salvation Army, Red Bull, Chick-Fil-A, Thomson Reuters, as well as the U.S. gourmet burger chain, Wahlburgers.

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