AI in Marketing: Impact and Methods

Purva Mishra | August 25, 2021 | 137 views

AI in Marketing
If you ask how Jeff Bezos is one of the most successful entrepreneurs today, you receive a good deal of answers. nd one of those answers is that he initiated innovation in marketing. He implemented marketing and strategized it in a way that they have become the new rules for successful marketing. He utilized marketing techniques from word of mouth and advertisements to a technology like AI. If Alexa knows that you ordered 10kg of flour last month and have a family of four, the device will remind you to reorder it before you are out of flour.

Thanks to AI, marketing has become simpler with predictive analysis. And, with the merging of IoT, automation, AI, and machine learning, marketing has become more personalized.

The traditional ways of marketing are still in practice, but AI is sure to revolutionize the marketing industry, shorten the sales cycle, and broaden the pipeline. With these new trends in marketing automation, let us see how you can implement AI marketing to boost your sales.

Understanding AI Marketing Methods

Before implementing AI marketing, you need to understand your target audience and the market. Once you have a thorough knowledge of what you offer and what your customers need, your marketing solutions can be designed accordingly.

As a seller, you may think of AI as abstract. But the amount of data that you have is the best source of solution for your marketing. Once you have digitalized your business, implementing automation and AI becomes an effortless task. All you have to do is apply the right software, advertise on the proper mediums and keep your business active on the customer feed.

Those above may sound complicated, but you do not have to worry about the technical part. You need to provide the correct data, and the machines are at your disposal.

Here are a few components of AI marketing platforms that have impacted and will impact marketing for years to come. Once you have an idea of them, you will know how your sales graph will rise with data-driven technologies combined with automation.

Components of AI in Marketing

Deep Learning

Deep learning allows you to understand how a customer thinks, purchases, decides and reacts to a shopping process. Deep learning lets a machine simplify data complexity and make the best use of the available data.

Deep learning not only predicts the customer’s behavior but also predicts product marketing. It helps you analyze your product selling options based on seasons, holidays, consumer behaviors, sales, competition, and a lot more. It also advertises your businesses on consumer behavior patterns. Deep learning helps you target the market on a trial basis with minimum investment. This assists you in taking risks and calculating them.

Marketing Automation

Automation marketing has taken customer experience to another level. You can use any suitable software for e-mail marketing, social media marketing, and ad campaigns.

Marketing automation helps to personalize the customer experience. For example, you can target your customers by sending them birthday, anniversary coupons, creative reminder mails, or simple content about your new services or products. These small gestures guarantee 50% more sales at almost 33% lower costs.

AI with automation marketing includes lead generation, marketing campaigns, data analytics, data reporting, predictive analysis, etc. Thus, incorporating marketing automation in any size of business promises a host of benefits.

Machine Learning

Machine learning helps you to design suitable content for the target audience. Implementation of machine learning provides 57% more enhanced customer experience than any other marketing technique.

The best example of machine learning is AWS (Amazon Web Services) which is available for everyone to customize the services according to the customer’s demands. The combination of AI and machine learning is 100% successful in optimizing data and content. As a result, it assures 44% customer retention.

Thus implement AI marketing tools to have a loyal customer base. To start with, incorporate chatbots into your websites and revolutionize your customer experience.

The Game Has Changed.

Businesses have already started including marketing automation techniques. As a result, most of them have seen their sales graph soar with the correct practices.

Some of the benefits of marketing automation are:
  • Risk management
  • Enhanced customer experience
  • Content optimization
  • Profitable marketing efforts

The bottom line is that the future of artificial intelligence in marketing is a promising one. It has already transformed the marketing world, and the results are inevitably positive. Thus, implementing the above AI marketing techniques is essential for the sustainable future of every business.

Frequently Asked Questions

How can AI be used in marketing?

AI is used in marketing by incorporating automation software. This software interacts with customers in real-time and can communicate seamlessly. The best example is chatbots. AI studies data, processes it and uses it to provide a personalized experience to the customers.

How is AI reshaping marketing?

AI studies each customer individually. Then, according to their behavior and shopping patterns, it provides them suggestions. As a result, it enhances the customer experience. And when the customer feels connected to the brand, they are bound to return. Thus, the incorporation of AI in marketing brings out the best customer retention.

How does AI impacts digital marketing?

AI marketing uses predictive analysis and provides a personalized customer experience. As a result, they help target the right audience and create successful campaigns which ensure guaranteed ROI with minimum investment.

Spotlight

Evolve Technologies (Pvt) Ltd

"Evolve Technologies (Pvt.) Limited. Is a total IT solutions service provider. A value added reseller for Sage ACCPAC ERP Business Management software in Sri Lanka. We have also evolved our way up to developing our very own Evolve 360 ERP, HRM software, Hotel Management, CRM software solutions and software developments. Evolve is also the sole distributor for F-Secure Internet security in Sri Lanka. The award winning Antivirus software from Finland. Besides our software expertise, Evolve is also a leading BPO (Business Process Outsourcing) in Sri Lanka, contributing to the countries foreign exchange earnings. We provide BP Outsourcing services to Accounts and finance, HR, Data Processing, Business Transcription, Medical Transcription, Legal Transcription Etc."

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A few of the sectors making successful use of these technologies include gaming, e-commerce, retail, interior design, real estate, tourism and travel, education, training, healthcare, manufacturing and construction, advertising and marketing, and entertainment. Your AR and VR mobile apps are more valuable if you can meet your expectations for maximum ROI with a minimum budget. You can do this by making constant improvements to your minimum viable product. Beacon Technology The beacon technology uses a smartphone's Bluetooth to identify any store, museum, or other business in the vicinity. As mobile devices get more powerful, IoT and edge sensors will be used more and more. Because of that, beacon technology will change the way we interact with the world. This technology sends notifications to your customer’s phone about your product when the customer passes by, sends content and descriptions about an ongoing event at your location to your customers, and more. Proximity marketing and indoor navigation notifications are the few ways retail is using this technology. With the help of beacon technology, your business can track assets, keep track of contacts, offer access to loyalty programs, gather advanced data, and send mobile tickets. Al and ML The versatility and power of innovations in Al and ML keep them relevant. For example, they let you turn pictures into animations that look real. These animations provide real-time analytics and other valuable insights. As an AI learns from its own experience, providing a better customer experience based on the data you feed it helps create intelligent chatbots. Personalized shopping assistance, fraud prevention, task automation, smart content, voice assistants, and autonomous vehicles are a few of the examples where you will see AI implemented. An AI trains itself through machine learning, or ML. ML forecasts future data trends using available historical data. This invaluable addition to your existing apps transforms the way they interact with customers. We are one step closer to a super-personalized experience. Wearables Wearables let you make calls, find your way to your destination, measure and analyze your vital signs in real time, and look at your own personal insights. So, app developers and businesspeople should focus on making apps that give people who use wearables a great digital experience. Getting better apps for wearable devices can greatly enhance their functionality and the user experience. From listening to your favorite music to tracking your fitness goals, taking notes, finding a parking spot, and adhering to your health and fitness regimen, a wearable device does it all. If developing your company’s wearable app delivers more value, this technology is not just a game changer but a lifesaver for many. Predictive analytics Predictive analytics is essential to e-commerce. 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Empowering Industry 4.0 with Artificial Intelligence

Article | January 18, 2022

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"Evolve Technologies (Pvt.) Limited. Is a total IT solutions service provider. A value added reseller for Sage ACCPAC ERP Business Management software in Sri Lanka. We have also evolved our way up to developing our very own Evolve 360 ERP, HRM software, Hotel Management, CRM software solutions and software developments. Evolve is also the sole distributor for F-Secure Internet security in Sri Lanka. The award winning Antivirus software from Finland. Besides our software expertise, Evolve is also a leading BPO (Business Process Outsourcing) in Sri Lanka, contributing to the countries foreign exchange earnings. We provide BP Outsourcing services to Accounts and finance, HR, Data Processing, Business Transcription, Medical Transcription, Legal Transcription Etc."

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