ADVANCED SOFTWARE DIVISION (ASD)

| September 8, 2016

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The ASD Group in India comprises of EMC Smarts, EMC ProSphere, EMC SRM Suite, EMC SCA, PowerPath, EMC ControlCenter, EMC AppSync, EMC ViPR, EMC Unified Infrastructure Manager and EMC DiskXtender product-lines, as well as Core Engineering. ASD India’s charter is to deliver world-class software and support services to the business, while actively exploring opportunities to innovate and cross-collaborate with other product-lines and business units.

Spotlight

Software Guidance & Assistance, Inc.

Software Guidance & Assistance, Inc. (SGA), specializes in Enterprise Information Technology Staffing for Fortune 1000 national clients. Founded in 1981, SGA is a certified Woman Owned Business. SGA, in order to meet the demand of today's competitive playing field, is capable of matching technical talent to our client's staffing needs in a 24x7 capacity and on a national scale.

OTHER ARTICLES

ThoughtSpot, Google Cloud Double Down on AI-driven Analytics

Article | March 26, 2020

Search and AI-driven analytics provider ThoughtSpot recently announced a collaboration with Google Cloud to launch Embrace for Google Cloud Platform that will enable enterprises to perform search and AI-driven analytics directly in Google BigQuery. The launch of Embrace will help enterprises leverage the dual power of Google BigQuery and ThoughtSpot’s augmented analytics. The combined delivery will enable organizations to derive proper insights and help them in taking appropriate actions. “Enterprises have more data at their disposal than ever before. The problem arises, however, when they look to turn that data into insights that can transform how their business operates. The old analytics stack is too slow and cumbersome to deliver the value they need from their data,” said Seann Gardiner, SVP of Business Development & GM of Embrace, ThoughtSpot. “Embrace for Google Cloud exemplifies the new, cloud-native, AI-powered analytics stack required to rewrite this equation and drive true transformation for our customers.”

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Phishing Health Care: Prevent Criminals from Taking Advantage of Emergency Situations

Article | August 18, 2020

Phishing and email-borne malware has a disproportionately large impact on the healthcare industry. Among the 3,950 breaches examined in the 2020 Verizon Data Breach Investigations Report, 521 took place within health care organizations, making the industry the most frequently victimized among those included in the report. Financially-motivated criminal groups are particularly likely to target health care organizations, and human error often plays a role in their success.

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Python Popularity Surging Because AI/ML Engineers Need It

Article | February 20, 2020

The Python programming language has been topping virtually every tech trend list for the past two years, so it was no surprise to see it earn another "most popular" ranking in O'Reilly's annual analysis of the most-used topics and the top search terms from its online learning platform. But the reason for Python's latest blue ribbon is worth noting: according to O'Reilly, it was demand among data scientists and artificial intelligence (AI) and machine learning (ML) engineers.

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How Customer Experience and Digital Transformation are Connected

Article | August 10, 2021

The major demands of the current market are the personalized customer experiences (CX) and modernized systems. While the market leaders have already implemented intelligent strategies to attract more and more customers, many other companies are focusing on building a digital strategy to satisfy the needs of their potential customers. Technology has changed almost every bit of human life. Whether it's finance, medicine, education, retail, marketing, or any other industry, technology is inseparable. As a result, businesses are adopting newer and more modern platforms to match the current market trends, and this digital transformation is rewarding them with improved revenue. But have you ever wondered who is more responsible for this transformation? Are they the companies or customers? Well, the answer is — customers. More precisely, the digital customers. The current market is flourishing in almost every aspect, thanks to digital experience technology. Customers want to get relevant information in an easy-to-consume format on the device of their choice. This fundamental need drives the customer experience transformation, and eventually, the digital transformation. The advanced customer experience technology allows people to connect with the company anytime they want. And, embracing digitization is the only way for organizations to deliver the best customer experience. Turns out, the ‘customer first’ mindset is at the heart of the digital customer experience strategy of most companies. As per the recent IDC report, around two-thirds of the CEOs of the global 2000 organizations believe in building a robust digital customer experience and leave behind the conventional offline business strategies by the end of the year. Furthermore, 34% of companies target a complete adoption of digital transformation within a year or less. The rise of digital transformation is pretty clear. Digital Transformation and Customer Experience Go Hand in Hand Even though these statistics are jaw-dropping, the market is far from a total digital adoption. For example, Progress.com’s State of Digital Business Report revealed that around 45% of businesses are yet to kick off their digital transformation journey. In comparison, 59% of companies believe that they have already lost the race as they delayed the adoption. This is the era of mobile applications, IoT devices, AI-powered tools, and high-speed internet. These things have significantly improved customer satisfaction and their overall product/service experience. As a result, companies are looking forward to transforming digitally to understand their customers well and meet their expectations through a multi-channel customer experience. As a result, almost all businesses hope to strengthen their online presence and deliver the best customer experience. Is Customer Experience Transformation Possible Without Digitization? Digital transformation, generally, is an adoption of technology in all different business areas. It leads to a few fundamental alterations in business operations and the value they provide to their consumers. In layman’s terms, digital transformation is about integrating modern techniques to interact with customers and continue delivering excellent customer experience ALL THE TIME. As mentioned earlier, this digital transformation has a lot to do with customer satisfaction and experience. According to a PWC study, more than 50% of companies point at customer experience transformation as the most influential factor for digital transformation. In return, digitally transformed companies get more engaged customers and more sales. The Rosetta consulting study reports, Such highly engaged customers are six times more likely to try a new service or product. Four times more likely to recommend your brand to their family and friends. Two times more likely to buy your product even if your competitor is offering a better product at a relatively lower price. Moreover, they have three times the annual value, compared to the traditional, average customers. But, of course, this goes without saying that digitally transformed companies get more profits than their traditional peers. To summarize, customer experience transformation is challenging with traditional offline strategies. However, digitization is the new market reality, and businesses must adapt it to meet the expectations of the new kind of digital customers. Steps for Improving Customer Experience Through Digital Transformation Digital customers in the current market expect a lot from a product or service. Therefore, they won’t think twice before moving to another company if your product/service doesn’t meet their needs. Therefore, companies must evolve and reconsider their efforts to make new customers and retain the existing ones. The following are the basic steps you need to keep in mind for achieving a satisfactory customer experience transformation through digital transformation: Consistently deliver a personalized experience to your customer. Gone are the days of the 'One size fits all’ theory. Focus more on agile product experimentation. Focus more on multichannel, seamless customer experience. Build more customer data for more subscriptions. Train the leadership for a complete focus on digital. Ensure customers can interact with your service on the device of their choice. Keep the customer in mind. ALWAYS! Avoid robotic approaches. Give it a human touch! Bottom Line Honestly, it's hard for your business to thrive without digital transformation. Whether it’s about the customer experience, operations, or business models, digitization is the most effective way to satisfy market needs in 2021 and beyond. Customers want everything ‘right now.’ Embracing technology is the key to fulfill it! Frequently Asked Questions What is customer experience transformation? Customer experience transformation (also known as CX transformation) improves customer experience through the adoption of newer technology, business structures, operations, and even culture. The ultimate aim of CX transformation is to deliver a remarkable customer experience at scale. What are the four essential areas of digital transformation? Digital transformation always comes down to the following four major areas: Organizational and cultural transformation Transformation in business processes Transformation in business domains Transformation in business models What are the top three benefits of excellent customer experience? Great customer experience can take your business a long way. Here are its top three benefits: Offers cross-sell & upsell opportunities to improve revenue Boosts customer loyalty Improves brand identity { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What is customer experience transformation?", "acceptedAnswer": { "@type": "Answer", "text": "Customer experience transformation (also known as CX transformation) improves customer experience through the adoption of newer technology, business structures, operations, and even culture. The ultimate aim of CX transformation is to deliver a remarkable customer experience at scale." } },{ "@type": "Question", "name": "What are the four essential areas of digital transformation?", "acceptedAnswer": { "@type": "Answer", "text": "Digital transformation always comes down to the following four major areas: Organizational and cultural transformation Transformation in business processes Transformation in business domains Transformation in business models" } },{ "@type": "Question", "name": "What are the top three benefits of excellent customer experience?", "acceptedAnswer": { "@type": "Answer", "text": "Great customer experience can take your business a long way. Here are its top three benefits: Offers cross-sell & upsell opportunities to improve revenue Boosts customer loyalty Improves brand identity" } }] }

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Spotlight

Software Guidance & Assistance, Inc.

Software Guidance & Assistance, Inc. (SGA), specializes in Enterprise Information Technology Staffing for Fortune 1000 national clients. Founded in 1981, SGA is a certified Woman Owned Business. SGA, in order to meet the demand of today's competitive playing field, is capable of matching technical talent to our client's staffing needs in a 24x7 capacity and on a national scale.

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