Addressing Today’s Risks Requires Reliable Threat Intelligence

| February 22, 2019

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Security sprawl is a real challenge for most organizations, especially now as networks are expanding and evolving rapidly, and security resources are increasingly limited. If you’re like most companies, you’ve loaded your wiring closet with a hodge-podge of perimeter defenses over the years. Most of these tools operate in isolation, watching a particular gateway looking for specific types of threats. You try and keep your antivirus and antimalware systems updated, patch and update your systems with some regularity, and try to stay posted about active threats. You’ve also likely added some rudimentary tools to try and spot rogue insiders, and added various filters and password protections to stop your employees from clicking on things they shouldn’t.

Spotlight

OPEN

With 3,650 employees and revenues of € 305 million in 2016, Groupe Open is positioning itself as a leader in digital services. As a player in Industrial and Digital Transformation of companies, Open operates mainly in France and abroad in Belgium, the Netherlands, Luxembourg and China. On the stock market, Groupe Open is one of the first French digital services companies (ESN) and is deploying its digital three-dimensional offering: Extension of its scope of activity combining IT and digital with an end-to-end offering, providing an e-commerce platform to directly access the services offered by Groupe Open, providing a platform for technological innovation shared with its customers and employees.

OTHER ARTICLES

AI TO READ HUMAN THOUGHTS AND COVERT THEM INTO TEXTS

Article | April 2, 2020

Imagine an age where you can read the thoughts of a person via telepathy like Professor X of X-Men comics and uncover their anarchical plans or a tech that reads the thoughts of a mute person or your pets and helps you have better communication. Well, a team at the University of California, San Francisco, performed this experiment and put us a step closer to the dream. Joseph Makin, co-author of the research team says, “We are not there yet, but we think this could be the basis of a speech prosthesis.” The university developed the AI to decipher up to 250 words in real-time from a set of between 30 and 50 sentences. The university recruited four women participants with a history of epilepsy and already had electrode arrays implanted in their brain to monitor epileptic seizures. These participants were asked to read aloud from 50 set sentences multiple times as the team tracked their neural using electrodes while they were speaking. The sample included “Tina Turner is a pop singer”, “the oasis was a mirage”, “part of the cake was eaten by the dog”, “Those thieves stole 30 jewels”, “how did the man get stuck in the tree” and “the ladder was used to rescue the cat and the man.” The largest group of sentences contained 250 unique words.

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How Enterprise Companies Are Changing Recruitment With AI

Article | March 16, 2020

The writing is on the wall, boldly: Artificial intelligence is here to stay, and it is transforming every aspect of life and business. Over the years, the adoption of AI in recruiting has increased, and that has subsequently improved the hiring processes of enterprises that take advantage of it. Initially, its introduction wasn’t so welcomed, not just because experts believed that it would take the jobs of HR personnel, but particularly because of the possibility that it would make the recruitment process overly robotic and remove the sacred "human" factor in HR.

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Marketing Technology Trends You Must Adopt in 2021

Article | June 16, 2021

With the world changing so drastically around us, every trend seems to be optimizing itself to adapt to the changes. To leverage your business, it is essential to stay up to date with the market trends. From increasing productivity to updating yourself with the latest marketing technology trends, every minute thing counts to keep the business going forward in 2021. Even if your present business marketing ideas are working sufficiently for you, they may not in the future. And this is because the marketing technology trends change exorbitantly with time. Over 68% of businesses have increased their investments for increased productivity. Why should your business care about being updated about the latest marketing technology trends? ● To create competitive advantages ● Build ever-lasting relationships with consumers ● Cater to multiple services on demand. ● Deliver profitable business outcomes. The outcomes of staying up to date with the latest marketing technology trends are exceptional. According to experts, businesses can see their profits rise at 20 to 30 percent if they incorporate the newest marketing trends. Now that we know the benefits that businesses can reap by staying updated on marketing technologies. Here are some of them that you must adopt in 2021. Latest Marketing Technology Trends Artificial Intelligence (AI) Implementing, analyzing, and utilizing real-time intelligence to create artificial intelligence is a wonder created by scientists. From the assistance of robots in wars to medical fields, AI has come a long way from just solving mathematical algorithms. So imagine how impressive it will be when AI is implemented in marketing. It has been estimated that the AI in marketing technology trends will reach a whopping $190 billion industry by 2025. When consumers get what they want with minimal effort, the AI has delivered what it has promised. And this is precisely why you should incorporate AI in your marketing business. The best example of AI marketing success is the FashionAI store by Alibaba in Hong Kong. By utilizing intelligent garment tags, smart mirrors, and omnichannel integration, the FashionAI store gave the customers a ‘never like before’ experience. 44% of the customers gave positive feedback. AR, VR, XR Augmented reality, Virtual Reality, and Extended reality play vital roles in the latest marketing technology trends. Stimulators are known to provide an exhilarating experience to users in the gaming world. So imagine what a memorable experience they will provide to the consumers when implemented in marketing. The pandemic has made people shop maximum with their fingertips, but there is still reluctance when buying the bigger things. For example, buying furniture or buying a house still needs a physical check. Well, this is where AR, VR, and XR have played significant roles. Ikea has been exemplary in implementing these latest market technology trends. Ikea allows customers to scan the space and place the chosen piece of furniture there. The spacing and dimensions are said to be 98% accurate. Thus, customers can buy the product post total satisfaction. Implementing such interactive features in the marketing departments assures total customer satisfaction. And a satisfied customer has proven to be a 99% recurring customer. Voice Search Voice search is one of the latest marketing technology trends that marketing giants have already implemented. The voice assistants of Google, Apple, Amazon, and Windows account for their 50% marketing success. Not only does this provide a personalized approach, but it also assists in maintaining sustainability. For example, suppose, a person shops a specific item through Alexa. In that case, the entire process of placing the product in the cart, making payment, and tracking the shipment till it is delivered is notified by Alexa. Even after delivering the item, Alexa is trained to ask about the product after a while. Thus, even if the buyer was not satisfied with the product, he could tell Alexa about it. This enhances the shopping experience. This implies that even if the customer was unsatisfied with a particular product, he would return to shop with Alexa again. The popularity of Voice Search has defined the term that your sales graph will see decline if you do not introduce this as one of your marketing strategies. Chatbots With the increase in the demand and supply chain of products/ services, customers need solutions to their queries in a minimum time window. Technically, a human can't be present all the time and answer error-free. Also, it leads to a generous amount of investment in the staffing department. All this can be avoided, and customers can invariably be satisfied if you introduce chatbots - one of the most successful marketing technology trends to provide solutions to queries. Chatbots have also proved to enhance the shopping experience. Chatbots can be implemented with the suitable algorithms of AI and ML. The chatbots are designed to generate quick responses to the issues raised, thus saving time and making a satisfied customer. According to a Salesforce survey, 69% of US customers prefer to get assistance and their questions answered via a chatbot. Improved Data Analytics When your business has enormous customer data ranging from personal front to behavioral patterns, you must make the proper use of it for marketing campaigns. Appropriate use of data should be the most implemented marketing technology trend in 2021. A business has access to personal information, choices, geographical locations, and customer data. This information can be used for email marketing campaigns, virtual assistants, and everything else to provide a personalized experience to the user. Gift vouchers for birthdays and reminders for anniversary gifts are perfect examples of making the correct use of data for marketing. Netflix is the best example for usage for data analytics in the right direction. The personal recommendations based on the viewing of the user is a hit strategy. 80% of the viewers watch the recommendations given by Netflix. 5G The emerging-marketing technology trends are going to require speed and reliability. For example, the website pages need to load faster, videos should not buffer but play seamlessly, and chatbots and AI features should work effortlessly for a flawless customer experience. And this all is possible if 5G technology is implemented in the services. The European countries have major goals in implementing the 5G in all possible domains. They have a plan to cover rails and roads to give people uninterrupted coverage while traveling. Once the fifth generation of mobile technology is in action, Google plans to remove all the sites that are not mobile-friendly. Billions of dollars have already been spent to build the 5G infrastructure; thus the implementation can happen in no time. However, the internet experience that 5G is promising is sure to gain momentum in businesses. To conclude Businesses need to implement these marketing technology trends to keep the graph of profits and sales soaring high. Even if your current marketing techniques prove profitable, there are high chances that times may turn, and you will have to implement the latest marketing technology trends. There will be various emerging marketing trends that will keep on making businesses attain and retain their customers. What matters is, you should know which one of them or a combination, fits your business the best. Frequently Asked Questions What are the latest technologies in the market? Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), Machine Learning (ML), 5G, and Blockchain are some of the latest technologies available in the market. How will technology help your business? Technology will ensure that you are updated with the latest marketing trends. It also helps in making profitable investments with the assurance of maintaining quality. In addition, using the newest technology reduces costs, expands the business, and increases productivity at the same time. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What are the latest technologies in the market?", "acceptedAnswer": { "@type": "Answer", "text": "Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), Machine Learning (ML), 5G, and Blockchain are some of the latest technologies available in the market." } },{ "@type": "Question", "name": "How will technology help your business?", "acceptedAnswer": { "@type": "Answer", "text": "Technology will ensure that you are updated with the latest marketing trends. It also helps in making profitable investments with the assurance of maintaining quality. In addition, using the newest technology reduces costs, expands the business, and increases productivity at the same time." } }] }

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Artificial intelligence can help some businesses but may not work for others

Article | March 31, 2020

AI should not be applied to every business in the same manner, according to Chris Meyer, professor of practice and the director of undergraduate education at the Lally School of Management at Rensselaer Polytechnic Institute. He details his research on the subject in a new conceptual paper published today in a special issue of the Journal of Service Management on "AI and Machine Learning in Service Management." "AI has the potential to upend our ideas about what tasks are uniquely suited to humans, but poorly implemented or strategically inappropriate service automation can alienate customers, and that will hurt businesses in the long term," Meyer said.

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Spotlight

OPEN

With 3,650 employees and revenues of € 305 million in 2016, Groupe Open is positioning itself as a leader in digital services. As a player in Industrial and Digital Transformation of companies, Open operates mainly in France and abroad in Belgium, the Netherlands, Luxembourg and China. On the stock market, Groupe Open is one of the first French digital services companies (ESN) and is deploying its digital three-dimensional offering: Extension of its scope of activity combining IT and digital with an end-to-end offering, providing an e-commerce platform to directly access the services offered by Groupe Open, providing a platform for technological innovation shared with its customers and employees.

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