Article | August 12, 2020
If you think the conventional way of designing and testing an Internet of Things (IoT) device is still relevant today, you might be wrong. Tens of billions of IoT devices surround us today. Billions more will connect to the internet in the next few years. On top of that, IoT deployment is diversifying from consumer-based to mission-critical applications in the areas of public safety, emergency response, industrial automation, autonomous vehicles, and healthcare IoT. While IoT devices offer great convenience, having large numbers of them in a small space increases complexity in device design, test, performance, and security.
Article | August 12, 2020
If you're my age, you will remember the critical premise of the 1992 classic "Sneakers" premise, starring Robert Redford and Ben Kingsley - a top-secret black box that can break the encryption of any computer system. Quantum computing is that "black box." In the next 2-7 years, quantum computers could change the face of cybersecurity. Once they can factor products of large prime numbers (the basis of current cryptography) (expected between 2024 and 2030) – existing cyber-defense mechanisms will be rendered obsolete. We need to plan for encryption in the quantum future.
What is Quantum Computing?
Classical computers use binary arithmetic - all numbers are a sequence of bits - either a 1 or a 0. However, a quantum bit (qubit) exists not as a 0 or 1 but as a superposition of the two (think Schrödinger's cat). Every additional qubit doubles the processing power of a quantum computer, allowing it to execute multiple computational paths simultaneously. Similarly, as per Grover’s algorithm, it is a known fact that quantum computing divides the key space of symmetric cryptography algorithms by two, meaning that their key sizes have to be doubled to keep the safety margin of today.
In October 2019, Google demonstrated quantum supremacy with Sycamore. It performed a series of operations in 200 seconds that Google claimed would take a supercomputer about 10,000 years to complete. In December 2020, physicists from the University of Science and Technology of China in Shanghai performed a Gaussian boson sampling technique with their photon-based quantum computer, named Jiuzhang. They declared that Sunway TaihuLight (the fourth fastest supercomputer in the world) would require 2.5 billion years (approx. half the age of the Earth) to finish the computations done by their quantum computer in a mere 200 seconds.
Cryptography: The gatekeepers of security
As the wise Spider-Man said – "With great power comes great responsibility. And great risk.” Much of the world's encrypted data is protected using mathematical equations with millions of reasonable solutions. These encryption models are too complicated for even supercomputers to solve within an acceptable period, which quantum systems can quickly solve.
Modern cryptography relies on symmetric and asymmetric standards. The significant difference is that symmetric cryptography is based on substitution and permutation (there is no underlying mathematical assumption) and uses a single key for encryption and decryption. In contrast, asymmetric key / public key cryptography uses two different keys for encryption and decryption.
Since the mid-90s, researchers have theorized that quantum computers can break current public-key cryptographic (PKC) systems. Their ability to concurrently test multiple hypotheses (using Shor's factorization OR Grover's exhaustive search) at unprecedented speeds will make both asymmetric and symmetric cryptosystems redundant.
5G is one of the most eagerly awaited technologies in the digital world, and with good reason. In the years ahead, 5G coupled with IoT, could revolutionize the integration of digital and physical worlds. What sets it apart from its predecessor?
5G speed - it is nearly 20x faster than 4G. An average-length movie takes 6 minutes to download on 4G and less than 20 seconds on 5G.
5G supports 10x more devices per sq. km. It will seamlessly handle many more devices within the same area – a boost for IoT infrastructure.
5G latency is 25x less than 4G. According to McKinsey, 5G will speed up the mainstream adoption of IoT across multiple industries: Transport, Manufacturing, Healthcare, to name a few.
5G and Quantum – the Perfect Storm
While quantum systems provide the compute, 5G provides the channel to connect more than just mobile networks (self-driving cars, personal medical tech), thus expanding the 'threat surface.' In a 5G world, secured communications are a critical component of connectivity, and post-quantum cryptography will play a key role.
Researchers globally are devising ways to embed quantum-safe cryptography into 5G networks without compromising QoS. I even came across a patent for a quantum-resistant 5G SIM card by a Swiss company that set an industry best practice in ITU-T X.1811 for quantum-safe 5G.
Cryptocurrency Wallets: A prime candidate for Quantum hacking
Imagine you forget the password of your Bitcoin wallet, which in theory had millions of dollars in the balance. With a quantum computer, you could unlock your wallet and save yourself many worries, which worries all cryptographers. If malicious players had a quantum computer, the first thing they would try and break is the Elliptic Curve digital signature algorithm, reverse-engineer your private key, forge your digital signature, and subsequently empty your wallet. Thankfully, we are still years away from that scenario, yet that is a telling tale for designing national digital currencies that are supposed to withstand the test of time. Likewise, this vital subject – including applications with legal consequences such as smart contracts enabled by blockchain technologies, which share the same technical basis and, therefore, vulnerabilities to quantum IT -, would need a dedicated article, hopefully soon as time enables it!
The real question is: when will quantum computers become a threat to public-key cryptography? As of December 2020, IBM claims to have a 65 qubit quantum computer and already delivering a 53-qubit model to a client (it would take around 1500 qubits to hack Bitcoin private keys). Quantum computers could achieve the required processing power range from as soon as 2024 to as far as 2040 per estimate.
How do we solve it?
Public Key Cryptography enables over 4.5 billion users to securely access over 200 million websites and engage in over $3 trillion of e-commerce transactions. Further, an estimated 20% of all IT applications rely on PKC and an even higher percentage on symmetric cryptography. According to Prof. Davor Pavuna of the École Polytechnique Fédérale de Lausanne, "several quantum prototypes might already become functional in 2023 (specifically in China)," and that potentially poses a severe protection challenge much earlier!"
Many companies are developing "post-quantum cryptography" (PQC) or "quantum-safe cryptography" (QSC) – algorithms whose security is not degraded by any known quantum computing algorithms. Typical ones are McEliece cryptosystem, Lattice-based cryptosystems, Code-based Cryptography, and Hash-based cryptography. While these developments promise 'quantum resistance,' they only reflect our current knowledge of quantum computing capabilities and have a relatively low benchmark set for their security. These methods aim to create mathematical problems that are too difficult for even a quantum computer to solve, with the US National Institute of Standards and Technology (NIST) planning to recommend a PQC standard by 2022-23 and already having done so specifically for hash-based signatures. Similarly, German BSI issued official guidance for using post-quantum key exchange mechanisms, somewhat differing from NIST, and the IETF standardized two hash-based signature schemes, LMS and XMSS, independently, also with differences. Last but not least, the ITU-T issued without much publicity an amended recommendation on IPTV security X.1197 Amd1 that provides comprehensive guidance on state-of-the-art standard PQC options available as of late 2019, for use in multimedia transmission, with a corrigendum issued in early 2020.
Applying the Solution
Post Quantum cryptography is a developing field. Although these algorithms are quantum-resistant in theory, there is an unpredictability about their efficacy. Secondly, these algorithms are heavy on memory and compute requirements, making it challenging to apply them universally. On the other hand, symmetric cryptography is more efficient and shows more resilience to quantum IT, yet needs an upgrade to accommodate larger key sizes. One such system I came across was a patent of the aforementioned Swiss company is eAES®, which enhances AES’s quantum resistance. It makes safely increasing the key size a reality (as per NIST’s IR 8105 guidance), a claim confirmed in a report by their competitor Kudelski Security on the former’s implementation for Intel® processors.
The transition to PQC standards requires a staged approach. To successfully navigate the impending cryptographic change, companies and governments must embrace crypto-agility - the ability to rapidly adapt and switch between multiple cryptographic standards at varying levels. We must support algorithms from different standardization bodies such as NIST, ETSI, the ITU-T, ISO/IEC, and the IEEE in a connected world with fractured standards.
Building a global quantum security alliance
We are just laying the foundations of this new security ecosystem; however, more work is needed to drive broader adoption. While the academic, innovation labs, and specialist technical communities are making some progress, cha
Article | August 12, 2020
Nonprofit Storytelling in the Age of Artificial Intelligence
In Colin Angle's words, "It's going to be interesting to see how society deals with artificial intelligence, but it will definitely be cool."
A couple of years ago, if you mentioned the term "Artificial Intelligence" in a nonprofit board meeting, there's a good chance people would have rolled their eyes. Today, 73% of nonprofits believe that AI innovation aligns with their beliefs, and 75% believe that AI makes their life easier. Although the nonprofit sector is still catching up with the private sector when it comes to AI implementation, most believe it is a powerful tool.
Low code and cost-effective AI solutions are starting to be used by nonprofits in a variety of different ways. From resolving the food and water crisis to streamlining donor communications, AI is a crucial value add revolutionizing how the nonprofit sector operates today.
Building a culture of impactful storytelling using AI
According to the National Center for Charitable Statistics (NCCS), there are more than 1.5 million registered nonprofit organizations in the US. But with only 20% of nonprofits' funding being unrestricted, about two-thirds of them struggle to raise their budget over $500,000. Most organizations at some point get stagnant and gradually diminish in a type of ‘dead-end alley’, even though they have seen huge fundraising successes before.
As the nonprofit sector becomes more competitive, it becomes increasingly difficult for nonprofits to attract supporters to their causes. But in the world we live in today, charity organizations have their sway - the fine art of storytelling.
The brain releases oxytocin (a hormone that acts as a chemical messenger in the brain) when it gets indulged in storytelling. Besides its various other functions, oxytocin also controls aspects of human behavior. That is why when stories unfold interestingly, they move us to tears, engage us and even inspire us to take action. Humans are social creatures who tend to affiliate themselves with strangers. Stories are an effective medium to transmit information and values from one person or community to another.
The best action plan for nonprofits to bring good storytelling to life could be to play along with this concept and identify themes for ongoing and meaningful narrations.
In the age of big data, organizations need to perform due diligence by collecting hard data to support their point. Churning a good story that can tug at the heartstrings by itself is not enough.
Most organizations track different metrics to illustrate their effectiveness to stakeholders. Today, 87% of nonprofit professionals believe data is crucial for their organization. Data tells the donors that a campaign's purpose is not hypothetical but based on research. Additionally, data helps organizations narrate the same story in various ways to appeal to a larger audience group. You can use multiple data sets and present different angles of the single story or splinter it into pieces depending upon whom you want to narrate it to.
Story or data by itself is not alone to capture audience attention.
Building a context is only part of the game; data is the winning hand.
Here's an example:
Story only: Mental illness is a leading cause of disability in Canada. Our nonprofit is joining hands to support people in distress and help them cope with mental health issues.
Data + Story: By the time Canadians reach 40 years of age, 1 in 2 deal with some form of mental illness. We need more hands joining our cause to help people cope with mental health problems.
Using AI in different ways to churn your stories
The actual cause, the mission of the nonprofit, and the direction of the campaign's story is a very human activity. Often, AI helps with the heavy lifting of executing a nonprofit story.
Artificial Intelligence and humans are perfect co-creators.
Stories by identifying content gaps: Nonprofits often struggle with content gaps across various communication channels because of which the right message does not reach the right audience group. Given the lack of resources (shoe-string budgets, lean teams), most organizations omit the hard work of getting to know their audience and their interests, and other nitty-gritties that would move the needle on their real goals - raising funds.
Top-tier organizations today rely on intelligent machine learning and data analytics tools like Hopeful to make data-driven decisions. Hopeful Inc. is the first Social Fundtech and Storytelling AI company that helps nonprofits tell compelling stories by harnessing the power of data. It provides a single dashboard to manage nonprofit social campaigns and track effectiveness in real-time and offers a groundbreaking technology - Storytelling AI. This innovation empowers organizations with hard data and creative ideas such as best times to post, trending hashtags, and even content drafts to help them craft compelling stories.
Stories inspired by fieldwork: Rainforest Connection uses Google's TensorFlow to detect illegal logging in vulnerable forest areas by analyzing audio-sensor data. The data helps scientists compare timely changes to the most endangered ecosystems. The organization uses this data for land management, implementing policy changes, and allocating resources to protect these species. Besides, all this data is used in different ways to tell people about their mission, their ongoing action plan, and how they need help from the public to realize their purpose.
Creating stories by predictive analytics: The Whitney Museum of American Art built a predictive model and informed a large part of donors on their mailing list about their fundraising campaign. Within the first six months of modelling, they received a $10k donation from a donor they would not have mailed otherwise.
Predictive analytics helps non-traditional fundraisers to boost their fundraising efforts by identifying whom to target and how to allocate resources to maximize fundraising results. From donor information to marketing touch point records, NPOs collect a lot of data that can be used for predictive analytics and converted into actionable insights. The breadth of information like the donor demographics, their age and occupation, their interest in philanthropy and their association with other nonprofits can all be used for predictions to create more effective storytelling.
I guess most of you will agree that we have not yet seen Artificial Intelligence how we have envisaged it. The future is so much bigger than the present, and nonprofit storytelling is just one minuscule example of how much potential AI holds for this sector.
To build a culture of storytelling, nonprofit leaders must leap to inspire and propel the practice of storytelling from the top down throughout the organization. The ability to weave ideas and data, insights into a strong narrative will enable organizations to improve their storytelling efforts. In the course, impactful storytelling will seep into day-to-day nonprofit communications.
Article | August 12, 2020
With the world changing so drastically around us, every trend seems to be optimizing itself to adapt to the changes. To leverage your business, it is essential to stay up to date with the market trends. From increasing productivity to updating yourself with the latest marketing technology trends, every minute thing counts to keep the business going forward in 2021.
Even if your present business marketing ideas are working sufficiently for you, they may not in the future. And this is because the marketing technology trends change exorbitantly with time. Over 68% of businesses have increased their investments for increased productivity.
Why should your business care about being updated about the latest marketing technology trends?
● To create competitive advantages
● Build ever-lasting relationships with consumers
● Cater to multiple services on demand.
● Deliver profitable business outcomes.
The outcomes of staying up to date with the latest marketing technology trends are exceptional. According to experts, businesses can see their profits rise at 20 to 30 percent if they incorporate the newest marketing trends.
Now that we know the benefits that businesses can reap by staying updated on marketing technologies. Here are some of them that you must adopt in 2021.
Latest Marketing Technology Trends
Artificial Intelligence (AI)
Implementing, analyzing, and utilizing real-time intelligence to create artificial intelligence is a wonder created by scientists. From the assistance of robots in wars to medical fields, AI has come a long way from just solving mathematical algorithms. So imagine how impressive it will be when AI is implemented in marketing.
It has been estimated that the AI in marketing technology trends will reach a whopping $190 billion industry by 2025. When consumers get what they want with minimal effort, the AI has delivered what it has promised. And this is precisely why you should incorporate AI in your marketing business.
The best example of AI marketing success is the FashionAI store by Alibaba in Hong Kong. By utilizing intelligent garment tags, smart mirrors, and omnichannel integration, the FashionAI store gave the customers a ‘never like before’ experience. 44% of the customers gave positive feedback.
AR, VR, XR
Augmented reality, Virtual Reality, and Extended reality play vital roles in the latest marketing technology trends. Stimulators are known to provide an exhilarating experience to users in the gaming world. So imagine what a memorable experience they will provide to the consumers when implemented in marketing. The pandemic has made people shop maximum with their fingertips, but there is still reluctance when buying the bigger things.
For example, buying furniture or buying a house still needs a physical check. Well, this is where AR, VR, and XR have played significant roles. Ikea has been exemplary in implementing these latest market technology trends. Ikea allows customers to scan the space and place the chosen piece of furniture there. The spacing and dimensions are said to be 98% accurate. Thus, customers can buy the product post total satisfaction.
Implementing such interactive features in the marketing departments assures total customer satisfaction. And a satisfied customer has proven to be a 99% recurring customer.
Voice search is one of the latest marketing technology trends that marketing giants have already implemented. The voice assistants of Google, Apple, Amazon, and Windows account for their 50% marketing success. Not only does this provide a personalized approach, but it also assists in maintaining sustainability.
For example, suppose, a person shops a specific item through Alexa. In that case, the entire process of placing the product in the cart, making payment, and tracking the shipment till it is delivered is notified by Alexa. Even after delivering the item, Alexa is trained to ask about the product after a while. Thus, even if the buyer was not satisfied with the product, he could tell Alexa about it. This enhances the shopping experience. This implies that even if the customer was unsatisfied with a particular product, he would return to shop with Alexa again.
The popularity of Voice Search has defined the term that your sales graph will see decline if you do not introduce this as one of your marketing strategies.
With the increase in the demand and supply chain of products/ services, customers need solutions to their queries in a minimum time window. Technically, a human can't be present all the time and answer error-free. Also, it leads to a generous amount of investment in the staffing department.
All this can be avoided, and customers can invariably be satisfied if you introduce chatbots - one of the most successful marketing technology trends to provide solutions to queries. Chatbots have also proved to enhance the shopping experience. Chatbots can be implemented with the suitable algorithms of AI and ML. The chatbots are designed to generate quick responses to the issues raised, thus saving time and making a satisfied customer.
According to a Salesforce survey, 69% of US customers prefer to get assistance and their questions answered via a chatbot.
Improved Data Analytics
When your business has enormous customer data ranging from personal front to behavioral patterns, you must make the proper use of it for marketing campaigns. Appropriate use of data should be the most implemented marketing technology trend in 2021.
A business has access to personal information, choices, geographical locations, and customer data. This information can be used for email marketing campaigns, virtual assistants, and everything else to provide a personalized experience to the user. Gift vouchers for birthdays and reminders for anniversary gifts are perfect examples of making the correct use of data for marketing.
Netflix is the best example for usage for data analytics in the right direction. The personal recommendations based on the viewing of the user is a hit strategy. 80% of the viewers watch the recommendations given by Netflix.
The emerging-marketing technology trends are going to require speed and reliability. For example, the website pages need to load faster, videos should not buffer but play seamlessly, and chatbots and AI features should work effortlessly for a flawless customer experience. And this all is possible if 5G technology is implemented in the services.
The European countries have major goals in implementing the 5G in all possible domains. They have a plan to cover rails and roads to give people uninterrupted coverage while traveling.
Once the fifth generation of mobile technology is in action, Google plans to remove all the sites that are not mobile-friendly.
Billions of dollars have already been spent to build the 5G infrastructure; thus the implementation can happen in no time. However, the internet experience that 5G is promising is sure to gain momentum in businesses.
Businesses need to implement these marketing technology trends to keep the graph of profits and sales soaring high. Even if your current marketing techniques prove profitable, there are high chances that times may turn, and you will have to implement the latest marketing technology trends.
There will be various emerging marketing trends that will keep on making businesses attain and retain their customers. What matters is, you should know which one of them or a combination, fits your business the best.
Frequently Asked Questions
What are the latest technologies in the market?
Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), Machine Learning (ML), 5G, and Blockchain are some of the latest technologies available in the market.
How will technology help your business?
Technology will ensure that you are updated with the latest marketing trends. It also helps in making profitable investments with the assurance of maintaining quality. In addition, using the newest technology reduces costs, expands the business, and increases productivity at the same time.
"name": "What are the latest technologies in the market?",
"text": "Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), Machine Learning (ML), 5G, and Blockchain are some of the latest technologies available in the market."
"name": "How will technology help your business?",
"text": "Technology will ensure that you are updated with the latest marketing trends. It also helps in making profitable investments with the assurance of maintaining quality. In addition, using the newest technology reduces costs, expands the business, and increases productivity at the same time."