Home > Resources > Articles > 6 Steps to Lay the Foundation for AI in Marketing

6 Steps to Lay the Foundation for AI in Marketing

The prospects of what artificial intelligence (AI) can do for marketing and other business initiatives is well-documented. McKinsey & Company, for instance, reported in a study that AI improved on traditional analytics techniques in 69 percent of potential use cases. The real challenge is how to actually implement AI in your marketing processes and where you begin. Marketers are asking that question over and over, according to William Ammerman, executive VP of Engaged Media. “That's their first question: what do I do now?” Ammerman told CMSWire when asked common questions that marketers ask around AI. “What they're looking for is practical, pragmatic advice on what to do right now.”

Spotlight

HBI Solutions, Inc.

HBI’s expert staff include researchers, physicians, data scientists, software engineers, and healthcare IT executives providing a unique blend of experience spanning patient care, academic research, machine learning, and operations management.

OTHER ARTICLES
Application Development Platform

Empowering Industry 4.0 with Artificial Intelligence

Article | March 19, 2024

The next step in industrial technology is about robotics, computers and equipment becoming connected to the Internet of Things (IoT) and enhanced by machine learning algorithms. Industry 4.0 has the potential to be a powerful driver of economic growth, predicted to add between $500 billion- $1.5 trillion in value to the global economy between 2018 and 2022, according to a report by Capgemini.

Read More
Application Development Platform

How Artificial Intelligence Is Transforming Businesses

Article | March 18, 2024

Whilst there are many people that associate AI with sci-fi novels and films, its reputation as an antagonist to fictional dystopic worlds is now becoming a thing of the past, as the technology becomes more and more integrated into our everyday lives. AI technologies have become increasingly more present in our daily lives, not just with Alexa’s in the home, but also throughout businesses everywhere, disrupting a variety of different industries with often tremendous results. The technology has helped to streamline even the most mundane of tasks whilst having a breath-taking impact on a company’s efficiency and productivity

Read More
DevOps

The advances of AI in healthcare

Article | April 18, 2024

With the Government investing £250 million into the project, the Lab will consider how to use AI for the benefit of patients – whether this be the deployment of existing AI methods, the development of new technologies or the testing of their safety. Amongst other things, the initiative will aim to deliver earlier diagnoses of cancer. It is estimated that in excess of 50,000 extra patients could see their cancer being detected at an early stage, thus boosting survival rates. More specifically, a study has shown that AI is quicker in identifying brain tumour tissue than a pathologist.This would have a positive knock-on effect in other areas, such as enabling money to be saved (that otherwise would have been spent on further treatment) and reducing the workload of staff (at a time when there is a crisis in NHS workforce numbers).

Read More

Three Keys to Successful AI Adoption

Article | February 10, 2020

Over the past several years, we have begun to see the emergence of artificial intelligence (AI) in businesses. According to a study for the AI Index 2019 Annual Report, more than half of respondents report their companies are using AI in at least one function or business unit. Thirty percent report they have AI embedded across multiple areas of their business. As businesses continue to develop their understanding of what is possible with AI, we can expect to see a continued increase in AI adoption.

Read More
Application Development Platform

Hypermedia APIs: Connecting the Future of API Design

Article | March 19, 2024

The next step in industrial technology is about robotics, computers and equipment becoming connected to the Internet of Things (IoT) and enhanced by machine learning algorithms. Industry 4.0 has the potential to be a powerful driver of economic growth, predicted to add between $500 billion- $1.5 trillion in value to the global economy between 2018 and 2022, according to a report by Capgemini.

Read More
Application Development Platform

DevSecOps for APIs: Security Tools for Development Pipeline

Article | March 18, 2024

Whilst there are many people that associate AI with sci-fi novels and films, its reputation as an antagonist to fictional dystopic worlds is now becoming a thing of the past, as the technology becomes more and more integrated into our everyday lives. AI technologies have become increasingly more present in our daily lives, not just with Alexa’s in the home, but also throughout businesses everywhere, disrupting a variety of different industries with often tremendous results. The technology has helped to streamline even the most mundane of tasks whilst having a breath-taking impact on a company’s efficiency and productivity

Read More
DevOps

Top 10 DevOps Tools and Platforms to Excel in Operations

Article | April 18, 2024

With the Government investing £250 million into the project, the Lab will consider how to use AI for the benefit of patients – whether this be the deployment of existing AI methods, the development of new technologies or the testing of their safety. Amongst other things, the initiative will aim to deliver earlier diagnoses of cancer. It is estimated that in excess of 50,000 extra patients could see their cancer being detected at an early stage, thus boosting survival rates. More specifically, a study has shown that AI is quicker in identifying brain tumour tissue than a pathologist.This would have a positive knock-on effect in other areas, such as enabling money to be saved (that otherwise would have been spent on further treatment) and reducing the workload of staff (at a time when there is a crisis in NHS workforce numbers).

Read More

Three Keys to Successful AI Adoption

Article | February 10, 2020

Over the past several years, we have begun to see the emergence of artificial intelligence (AI) in businesses. According to a study for the AI Index 2019 Annual Report, more than half of respondents report their companies are using AI in at least one function or business unit. Thirty percent report they have AI embedded across multiple areas of their business. As businesses continue to develop their understanding of what is possible with AI, we can expect to see a continued increase in AI adoption.

Read More
MORE ARTICLES

Spotlight

HBI Solutions, Inc.

HBI’s expert staff include researchers, physicians, data scientists, software engineers, and healthcare IT executives providing a unique blend of experience spanning patient care, academic research, machine learning, and operations management.

Related News

Latest IDG Research Explores Artificial Intelligence & Machine Learning Trends Amid the Pandemic

IDG Communications, Inc. | September 03, 2020

IDG Communications, Inc. – the world’s leading tech media, data, and marketing services company – shares a glimpse into organizational Artificial Intelligence (AI)/Machine Learning (ML) initiatives from the results of a recent IDG MarketPulse survey. The senior level IT executive respondents all noted that their organization is either currently or interested in adopting AI/ML technology. The research reveals organizations’ current activity around AI/ML – whether these technologies are in production or being actively researched, how these technologies will be deployed, and the challenges that are associated with the adoption. The full study will be shared in a moderated conversation during CIO’s virtual event “The New Business Process Mandate: AI & Automation” being held September 15, 16 & 17th.

Read More

Microsoft Working to Move Driver Updates to the Settings App in Windows 10

Wccftech | December 26, 2019

Microsoft has internally finalized the upcoming version of Windows 10, the 20H1 branch or version 2004. Scheduled for a spring 2020 release, this is a major update coming after May 2019 Update, which was followed by a smaller, service pack-like November 2019 Update. The Windows maker has also started to work on the 20H2 version, which appears to include a focus on making it easier for users to install optional updates and drivers. As reported earlier this month, the company released the last preview build of the year to Insiders in the Fast ring, which has now moved on to working on the version that will be released at the end of 2020. However, it should be noted that Microsoft itself hasn't associated this build with any particular branch and just said that the features being tested "may be slated for a future Windows 10 release," but they are no longer matched to a specific Windows 10 release.

Read More

The Pentagon Wants AI-Driven Drone Swarms for Search and Rescue Ops

Nextgov | December 26, 2019

The Defense Department’s central artificial intelligence development effort wants to build an artificial intelligence-powered drone swarm capable of independently identifying and tracking targets, and maybe even saving lives. The Pentagon’s Joint Artificial Intelligence Center, or JAIC, issued a request for information to find out if AI developers and drone swarm builders can come together to support search and rescue missions. Search and rescue operations are covered under one of the four core JAIC research areas: humanitarian aid and disaster relief. The program also works on AI solutions for predictive maintenance, cyberspace operations and robotic process automation. The goal for the RFI is to discover whether industry can deliver a full-stack search and rescue drone swarm that can self-pilot, detect humans and other targets and stream data and video back to a central location. The potential solicitation would also look for companies or teams that can provide algorithms, machine training processes and data to supplement that provided by the government.

Read More

Latest IDG Research Explores Artificial Intelligence & Machine Learning Trends Amid the Pandemic

IDG Communications, Inc. | September 03, 2020

IDG Communications, Inc. – the world’s leading tech media, data, and marketing services company – shares a glimpse into organizational Artificial Intelligence (AI)/Machine Learning (ML) initiatives from the results of a recent IDG MarketPulse survey. The senior level IT executive respondents all noted that their organization is either currently or interested in adopting AI/ML technology. The research reveals organizations’ current activity around AI/ML – whether these technologies are in production or being actively researched, how these technologies will be deployed, and the challenges that are associated with the adoption. The full study will be shared in a moderated conversation during CIO’s virtual event “The New Business Process Mandate: AI & Automation” being held September 15, 16 & 17th.

Read More

Microsoft Working to Move Driver Updates to the Settings App in Windows 10

Wccftech | December 26, 2019

Microsoft has internally finalized the upcoming version of Windows 10, the 20H1 branch or version 2004. Scheduled for a spring 2020 release, this is a major update coming after May 2019 Update, which was followed by a smaller, service pack-like November 2019 Update. The Windows maker has also started to work on the 20H2 version, which appears to include a focus on making it easier for users to install optional updates and drivers. As reported earlier this month, the company released the last preview build of the year to Insiders in the Fast ring, which has now moved on to working on the version that will be released at the end of 2020. However, it should be noted that Microsoft itself hasn't associated this build with any particular branch and just said that the features being tested "may be slated for a future Windows 10 release," but they are no longer matched to a specific Windows 10 release.

Read More

The Pentagon Wants AI-Driven Drone Swarms for Search and Rescue Ops

Nextgov | December 26, 2019

The Defense Department’s central artificial intelligence development effort wants to build an artificial intelligence-powered drone swarm capable of independently identifying and tracking targets, and maybe even saving lives. The Pentagon’s Joint Artificial Intelligence Center, or JAIC, issued a request for information to find out if AI developers and drone swarm builders can come together to support search and rescue missions. Search and rescue operations are covered under one of the four core JAIC research areas: humanitarian aid and disaster relief. The program also works on AI solutions for predictive maintenance, cyberspace operations and robotic process automation. The goal for the RFI is to discover whether industry can deliver a full-stack search and rescue drone swarm that can self-pilot, detect humans and other targets and stream data and video back to a central location. The potential solicitation would also look for companies or teams that can provide algorithms, machine training processes and data to supplement that provided by the government.

Read More

Events