Article | February 15, 2020
Programming languages such as C, C++, Java and PHP have been used by programmers for many years now, and software companies are often on the lookout for programmers who are well versed with these programming languages. However, with time as the demand has increased for high-level programming languages, a number of new languages have emerged to make it big in the programming languages space. In this article, we have listed down the top ten emerging programming languages of 2020 that can come handy for programmers.
Article | August 17, 2020
As a result of the coronavirus pandemic, all contact centres have rushed to ensure the safety of their employees and find ways to move their agents to work from home. However, according to a recent Contact Babel Report, before the pandemic struck only 4% of UK contact centres were working remotely on a permanent basis. The ‘new normal’ still feels far from normal and contact centres now need to look at building a solid foundation for a work-from-home model, one which addresses technology needs and environment specifics like security and reliability. Small businesses are now looking to best practice guides to have agents up and running in a work at home environment, as well as build agility and scale.
Article | May 18, 2021
Nonprofit Storytelling in the Age of Artificial Intelligence
In Colin Angle's words, "It's going to be interesting to see how society deals with artificial intelligence, but it will definitely be cool."
A couple of years ago, if you mentioned the term "Artificial Intelligence" in a nonprofit board meeting, there's a good chance people would have rolled their eyes. Today, 73% of nonprofits believe that AI innovation aligns with their beliefs, and 75% believe that AI makes their life easier. Although the nonprofit sector is still catching up with the private sector when it comes to AI implementation, most believe it is a powerful tool.
Low code and cost-effective AI solutions are starting to be used by nonprofits in a variety of different ways. From resolving the food and water crisis to streamlining donor communications, AI is a crucial value add revolutionizing how the nonprofit sector operates today.
Building a culture of impactful storytelling using AI
According to the National Center for Charitable Statistics (NCCS), there are more than 1.5 million registered nonprofit organizations in the US. But with only 20% of nonprofits' funding being unrestricted, about two-thirds of them struggle to raise their budget over $500,000. Most organizations at some point get stagnant and gradually diminish in a type of ‘dead-end alley’, even though they have seen huge fundraising successes before.
As the nonprofit sector becomes more competitive, it becomes increasingly difficult for nonprofits to attract supporters to their causes. But in the world we live in today, charity organizations have their sway - the fine art of storytelling.
The brain releases oxytocin (a hormone that acts as a chemical messenger in the brain) when it gets indulged in storytelling. Besides its various other functions, oxytocin also controls aspects of human behavior. That is why when stories unfold interestingly, they move us to tears, engage us and even inspire us to take action. Humans are social creatures who tend to affiliate themselves with strangers. Stories are an effective medium to transmit information and values from one person or community to another.
The best action plan for nonprofits to bring good storytelling to life could be to play along with this concept and identify themes for ongoing and meaningful narrations.
In the age of big data, organizations need to perform due diligence by collecting hard data to support their point. Churning a good story that can tug at the heartstrings by itself is not enough.
Most organizations track different metrics to illustrate their effectiveness to stakeholders. Today, 87% of nonprofit professionals believe data is crucial for their organization. Data tells the donors that a campaign's purpose is not hypothetical but based on research. Additionally, data helps organizations narrate the same story in various ways to appeal to a larger audience group. You can use multiple data sets and present different angles of the single story or splinter it into pieces depending upon whom you want to narrate it to.
Story or data by itself is not alone to capture audience attention.
Building a context is only part of the game; data is the winning hand.
Here's an example:
Story only: Mental illness is a leading cause of disability in Canada. Our nonprofit is joining hands to support people in distress and help them cope with mental health issues.
Data + Story: By the time Canadians reach 40 years of age, 1 in 2 deal with some form of mental illness. We need more hands joining our cause to help people cope with mental health problems.
Using AI in different ways to churn your stories
The actual cause, the mission of the nonprofit, and the direction of the campaign's story is a very human activity. Often, AI helps with the heavy lifting of executing a nonprofit story.
Artificial Intelligence and humans are perfect co-creators.
Stories by identifying content gaps: Nonprofits often struggle with content gaps across various communication channels because of which the right message does not reach the right audience group. Given the lack of resources (shoe-string budgets, lean teams), most organizations omit the hard work of getting to know their audience and their interests, and other nitty-gritties that would move the needle on their real goals - raising funds.
Top-tier organizations today rely on intelligent machine learning and data analytics tools like Hopeful to make data-driven decisions. Hopeful Inc. is the first Social Fundtech and Storytelling AI company that helps nonprofits tell compelling stories by harnessing the power of data. It provides a single dashboard to manage nonprofit social campaigns and track effectiveness in real-time and offers a groundbreaking technology - Storytelling AI. This innovation empowers organizations with hard data and creative ideas such as best times to post, trending hashtags, and even content drafts to help them craft compelling stories.
Stories inspired by fieldwork: Rainforest Connection uses Google's TensorFlow to detect illegal logging in vulnerable forest areas by analyzing audio-sensor data. The data helps scientists compare timely changes to the most endangered ecosystems. The organization uses this data for land management, implementing policy changes, and allocating resources to protect these species. Besides, all this data is used in different ways to tell people about their mission, their ongoing action plan, and how they need help from the public to realize their purpose.
Creating stories by predictive analytics: The Whitney Museum of American Art built a predictive model and informed a large part of donors on their mailing list about their fundraising campaign. Within the first six months of modelling, they received a $10k donation from a donor they would not have mailed otherwise.
Predictive analytics helps non-traditional fundraisers to boost their fundraising efforts by identifying whom to target and how to allocate resources to maximize fundraising results. From donor information to marketing touch point records, NPOs collect a lot of data that can be used for predictive analytics and converted into actionable insights. The breadth of information like the donor demographics, their age and occupation, their interest in philanthropy and their association with other nonprofits can all be used for predictions to create more effective storytelling.
I guess most of you will agree that we have not yet seen Artificial Intelligence how we have envisaged it. The future is so much bigger than the present, and nonprofit storytelling is just one minuscule example of how much potential AI holds for this sector.
To build a culture of storytelling, nonprofit leaders must leap to inspire and propel the practice of storytelling from the top down throughout the organization. The ability to weave ideas and data, insights into a strong narrative will enable organizations to improve their storytelling efforts. In the course, impactful storytelling will seep into day-to-day nonprofit communications.
Article | July 15, 2021
There’s a lot of difference between consumer marketing and SaaS marketing. Unlike the traditional consumer marketing techniques, SaaS marketing is complex, unconventional, and has nothing physical to endorse. In simple words, B2B SaaS marketing does not involve physical items that can be easily promoted and popularized in the market.
Consumer marketing has products like phones, washing machines, books, bread, etc. Marketers use creative commercials to promote them and ultimately reach the crowd. Consumers relate to such ads and commercials and memorize the products.
On the other hand, B2B SaaS marketing has its own set of hurdles, and only solid marketing strategies can get rid of them.
The B2B SaaS marketing is all about promoting software that is not as fun and thrilling as the consumer items. Its existence is non-physical, and marketers often struggle to convince customers to buy it. Eventually, they have to adopt some out-of-the-box marketing strategies to overcome such B2B SaaS marketing challenges.
What are the Basic B2B SaaS Marketing Challenges?
The SaaS marketing industry is rapidly growing and most marketers face a set of challenges. They have to promote and sell virtual products such as software which requires deep technical knowledge and proper analysis, along with a few unique marketing strategies.
With all such critical B2B SaaS marketing challenges to deal with, it's quite interesting to develop and implement the right SaaS marketing strategy for long-term growth.
Here are some of the basic B2B SaaS marketing challenges:
The attitude of the customers is one of the most critical B2B SaaS marketing challenges. Unfortunately, traditional marketing strategies for SaaS cannot effectively target the emotional quotient of the customers.
The entire management team typically makes the purchase decisions of such products, and not a single person.
SaaS offerings are dynamic and change with time. Releasing newer versions or updates for the same product can lead to the delivery of redundant marketing messaging.
Marketers get little time for convincing the customers. Due to the short sales cycles, it's quite difficult to close the deals within the available window.
Users often get confused with SaaS core terms such as cloud computing. You need to ensure your marketing strategy is informative enough.
It’s essential to know the exact niche to market your SaaS products.
Additional B2B SaaS Marketing Challenges
Finding Ways to Stand Out from The Crowd
The major concern of your SaaS business is satisfying the customer needs without following the same marketing strategies your competitor is using. The SaaS marketing world is evolving every day and company owners spend sleepless nights over even the slightest tweak in a competitor’s design or marketing strategy.
It is an already crowded niche and maneuvering the way through it is the responsibility of every SaaS marketer. Failure can prevent you from racing ahead and your competitor will win the customers and growth in the end.
Acquiring Low-Value Consumers in Big Volume
SaaS marketers get relatively fewer client leads due to shorter sales cycles. There’s no room for a mistake in such cases as it may delay the process.
For this reason, B2B SaaS companies should consider targeting low-value consumers in significant volumes just like the traditional B2C companies. A unique inbound marketing strategy is the best way to reap all the benefits of this tactic.
Earning Customer Loyalty
The SaaS pricing model makes sure the payments are received on time. For getting new customers, this is the primary agenda of every SaaS marketer.
However, there is equal importance of customer retention programs to generate more revenue. The growth in customer retention can lead to huge profits in the long run.
In layman’s terms, you need a robust marketing strategy for catering to customer needs and, at the same time, preventing them from switching to other companies. It will benefit you in:
Developing unique marketing campaigns to convince the customers
Better engagement with your customers through social channels
Offering enhanced solutions to customer issues
Delivering value-added products
When you have an effective and carefully planned marketing strategy, you have more chances of captivating the attention of devoted SaaS fans.
Now, let’s discuss some knockout marketing tactics that will help you conquer the common B2B SaaS marketing challenges discussed so far.
Best Tips & Strategies to Overcome B2B SaaS Marketing Challenges
Offer Free Trials to Get More Customers
When selling physical products, you won’t be interested in giving away the stuff for free and incurring a loss. You may consider offering a few free products to the retailer for advertising purposes but you definitely won’t offer free stuff in huge volumes even to the retailer as it's not economically infeasible.
The same strategy needs attention in the case of SaaS products. And, giving free trials of the product is a renowned and widely approved SaaS marketing strategy for growth. This SaaS marketing plan is a tactical way for acquiring new customers and onboarding them.
Using the term FREE in your plan is the most effective way to overcome SaaS challenges. Many B2B SaaS companies use the free model in a variety of ways. For example:
Free trial without payment information
Free trial with payment information
30/60/90-day free trial
Limited feature free trial
Develop a Great Content Marketing Strategy
Any SaaS marketing strategy cannot rule without a carefully planned content marketing strategy. However, organizing and presenting the SaaS information in the form of content is one of the biggest challenges in marketing.
Even though this is a fundamental thing, it is often overlooked. SaaS companies should consider posting regular blogs that serve as a source of reliable information for the users. If people know your product well, they are more likely to make the purchase.
Your SaaS marketing plan should be able to explore the power of content and market it in different forms. Marketers can use techniques such as content syndication to effectively deal with SaaS challenges by delivering critical content to customers. Market your content through tweets, blogs, webinars, and all other ways.
Let Your Product Sell Itself
Whether it's a consumer marketing strategy or a SaaS marketing strategy, its results depend heavily on the product quality. And, when it's about the products, you have to focus on the following crucial things:
Excellent customer support
All the great SaaS marketing examples always excel in these two factors. When your products and support are up to the mark, the rest of the things automatically fall in line.
Develop a state-of-the-art software product and provide remarkable customer support with or without goodies and gifts, and then experiment how this strategy becomes a game-changer for you in overcoming all the SaaS challenges.
Give Reassurance and a Demo to Deal With Rapid Sales Cycles
The short sales cycles are one of the biggest challenges in marketing the SaaS products. The purchasing process spans over a few days or weeks. This is extremely lower than the purchasing process period of B2B sales marketing.
SaaS products change continuously. If there are delays in the sales process, the software may undergo several iterations during this time. As a result, you will need to give a demo and reassurance to SaaS customers who may turn away to avoid longer sales cycles.
In summary, SaaS marketers must understand this authentic and logical advice — great products and excellent customer services are the foundation of every successful marketing strategy. And, this has the power to overcome all the challenges in marketing.
Frequently Asked Questions
Which tool should we use to overcome the SaaS challenges?
The following are the tools you need to overcome B2B SaaS marketing challenges:
LinkedIn Sales Navigator
What are the best SaaS marketing examples?
Here are the best SaaS marketing examples of 2021:
What are the top 3 challenges faced by SaaS marketers?
The following are the three biggest SaaS marketing challenges:
Dealing with traditional complainers
Building customer loyalty and trust
Standing out in the crowd
"name": "Which tool should we use to overcome the SaaS challenges?",
"text": "The following are the tools you need to overcome B2B SaaS marketing challenges:
LinkedIn Sales Navigator
"name": "What are the best SaaS marketing examples?",
"text": "Here are the best SaaS marketing examples of 2021:
"name": "What are the top 3 challenges faced by SaaS marketers?",
"text": "The following are the three biggest SaaS marketing challenges:
Dealing with traditional complainers
Building customer loyalty and trust
Standing out in the crow"