Developing a Scalable Platform for a Digital Marketing Agency

A leading digital marketing agency needed a new platform that would more effectively enable its clients to manage their digital marketing programs. InfoCepts developed a highly scalable software suite that uses the Microsoft BI Suite, Microsoft Sharepoint, and Amazon Cloud Services to provide the means to analyze terabytes of web and customer data (in real-time) and to micro-target customers with highly specific one-to-one messaging. Designed for self-service, durability, and scalability, the architecture minimizes the need for technical support, while providing robust analytics and data visualization.

Spotlight

Incident IQ

From help desk ticketing and IT asset management to maintenance work orders and beyond, the Incident IQ platform is transforming the way school districts provide and manage services.

OTHER WHITEPAPERS
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Take the Intelligent Route to Information that Matters

whitePaper | October 11, 2021

AI forms the bedrock to help organizations unlock business value from the deluge of unstructured information. Improving operational efficiency by extracting structured data from unstructured documents enables organizations with faster and contextrich decision-making to adapt and thrive in the new normal.

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AI Ethics

whitePaper | November 24, 2022

High-profile examples of harm associated with algorithm failure and misuse have garnered significant public concern (e.g. manipulation of the democratic process, discriminatory practice in criminal justice sentencing, and bias against racial and gender categories in the labour market). The field of AI ethics refers to the literature and to the community of people interested in this space. One high-profile manifestation of this is the formation of specialist ethics councils and teams to deliberate on conundrums regarding the use, access and openness of platforms and technologies (such as social media and messaging apps, etc.). For instance, the banning of particular public figures as well as lay users for use of the services in a manner that is not acceptable has been a constant theme in the public debate.

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Decoding the 7 traits of companies achieving success with AI

whitePaper | January 18, 2020

As organizations adopt digital transformation strategies to prepare for the future, a core idea for how to accelerate that transformation is the adoption of AI. While most organizations fundamentally believe in the promise of AI, they are still only just beginning to use it. Only 1 in 5.5 organizations are deeply committed to AI, while more than half are experimenting or beginning to see it around their organization.

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Understanding the Oracle APEX Application Development Lifecycle

whitePaper | October 21, 2022

Oracle APEX is the world’s most popular low-code application platform for enterprise apps. It’s free to use with any Oracle database or database cloud service. Using a browser-based builder, you and your team create modern data-centric web apps that are reliable, scalable, and secure. End users access them with desktop or mobile browsers or install them like native apps in one click. Every day APEX developers the world over help each other succeed. They produce everything from small departmental apps done by one or two people, to complex, business critical systems engineered by a team of IT professionals.

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What Businesses with AI in Production Can Teach Those Lagging Behind

whitePaper | August 25, 2022

Businesses are in different stages with their artificial intelligence (AI) technologies. Even today, after many years of evaluating AI, only one third of organizations have actually put AI into production (31%1 ). Organizations that started somewhat later are currently prototyping their AI solutions (20%). Companies that only recently came on board with AI are experimenting with AI technologies for their business cases (25%). And a relatively large portion (24%) have only just begun evaluating AI for their business cases.

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Leading Through Digital AI Powered Transformation

whitePaper | December 23, 2019

We are witnessing a new genre of companies shaping the business landscape by leveraging emerging technologies and applying them with such potency to create competitive advantage. These organisations have a quest to scale; they are big on customer experience; they are open to partnerships and are able to deploy their products and services at scale through APIs; they are big adopters of the cloud and quite often are born in the cloud; they embrace design thinking and are happy to return to first principles to find innovative solutions to business problems; and they are relentless at leveraging the power of artificial intelligence (AI) for insights and decision making.

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Spotlight

Incident IQ

From help desk ticketing and IT asset management to maintenance work orders and beyond, the Incident IQ platform is transforming the way school districts provide and manage services.

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