Contextualized, Personalized, Prioritized: Strategic Initiatives for the New Digital Service Provider
The telecommunications and cable businesses are being redefined, from a simple transactional relationship into a more nuanced, tangled relationship between the user, their devices, and the automated systems they use to engage. Heightened demands for context, convenience and control in all customer interactions require companies to re-evaluate how they provide contextually relevant experiences for their customers.
This webinar will examine some recent 451 Research data highlighting the importance of organizational alignment around customer and the sales process and will provide Netcracker’s perspective on how telecom and cable providers can prioritize their next moves to best address these critical issues.
Paul Hughes, Director of Strategy, Netcracker
Sheryl Kingstone, Research VP & GM, 451 Research