Q&A with Francisco Jeronimo, Associate Vice President, Devices at IDC

Francisco Jeronimo, Associate Vice President, Devices at IDC, leads a bright award-winning team of 30 research analysts across 10 countries in Europe looking into the trends on Personal Computing Devices, Monitors, Mobile Devices, Wearables, AR&VR, Smart Home and disruptive technologies. He was ranked the World's Top #25 Influencer in Digital Transformation in 2018, and the world's #56 Influencer on Artificial Intelligence in 2017, by Onalytica.

Francisco is a regular commentator on trends in mobile telecommunications in leading industry and business publications, including the Financial Times, Wall Street Journal, New York Times, CNBC, Bloomberg TV, Reuters, The Independent, The Telegraph, The Guardian, BBC, CNET, along with European press.

The pandemic forced us to change the way we work, learn and play and mobile devices became the backbone of our lives.

MEDIA 7: You have a long career experience in diverse fields. How has all this experience helped you play your current role at IDC?
FRANCISCO JERONIMO:
I started my career in the mobile devices industry about 22 years ago after finishing my management degree in Finland. At that time, I was aiming for a career in international finance, but I got a unique opportunity to join Nokia’s R&D department in Japan, which I took more excited by the fact I would be moving to Japan rather than working in a team of engineers. However, a few months into the job and it became clear to me that working with mobile devices would help me build a career in an industry (mobile phones) that was just about to explode in popularity. I perfectly remember my conversations with the engineers and business analysts at Nokia at the time about how these gadgets would disrupt our lives. Seeing from the inside the “birth” of some of the technologies we use today on our phones was fascinating. After Nokia, I moved back to Europe where I launched two startups and continued my career in sales and marketing in the mobile phone industry. These experiences from R&D, marketing, sales and management in the telecom industry put me in a very good position to join IDC and lead the research on mobile devices in Europe. Today I lead a team that provides strategic insights and advisory to most of the world’s leading mobile device manufacturers.


M7: What are the top challenges you see for the industry in general and IDC this year?
FJ:
The devices industry experienced unprecedented growth in the last 18 months, but also unprecedented levels of uncertainty. The pandemic forced us to change the way we work, learn and play and mobile devices became the backbone of our lives. Our clients expect from IDC strategic advice that helps them to navigate throughout the whirlwind their businesses are in. For that, we need highly knowledgeable analysts. Recruitment today is the biggest challenge the IT industry is facing, as well as IDC. Digital transformation initiatives across all types of organizations have significantly increased the demand for highly skilled IT professionals, and recruitment will remain a top priority for most organizations in the next 24 months.


The wearables revolution triggered innovation in healthcare and wellbeing and offer features that are not even available today on the most advanced smartphones.



M7: You have been with IDC for over 13 years. Where was the company at when you started and where is it now? What changes have you seen take place for the better?
FJ:
When I look into how much IDC evolved in the last 13 years in the devices’ research, the biggest difference comes from the quality of the insights and the speed we provide them to our clients today. The data IDC collects and analyses has grown substantially over the years. However, translating that data into actionable insights at a much faster pace has never been as crucial as now to our clients. We have developed tools that can intelligently collect and analyze data, and generate reports in a matter of hours, which before would take several days, if not weeks. Several tools can improve and speed up data collection, but the real value we deliver to clients comes from making sense of the millions of data points delivered. Although we use a range of tools and intelligence, we have a much larger team around the world than 13 years ago, as no technological advancement beats the insights the analysts get from the relationships developed with the industry players and channels all over the 50 countries where we are present.


M7: What opportunities and challenges come with the rapid growth of the wearable market?
FJ:
The wearables market has been growing on average 78% per year for the last seven years. The popularity of the category started to grow among consumers when the likes of Fitbit, Jawbone and others started launching wristbands. But the launch of the Apple Watch in 2014 became a turning point for the category in general. Although smartwatches existed before, it was Apple who manage to take the category by storm by adding sports and health features to their Watches. The category continued to evolve and today we have on our wrists features such as contactless payments, heart rate notifications, sleep tracking, blood oxygen and hundreds of workouts. The wearables revolution triggered innovation in healthcare and wellbeing and offer features that are not even available today on the most advanced smartphones. The pandemic drew more attention to tracking our physical activity and focusing on our overall wellbeing. We will continue to see a lot of innovation around healthcare, and wearables will play a major role in helping us to be physically and mentally healthier. However, with the growing adoption of wearables, we will face challenges that have not yet been properly addressed by most manufacturers and app developers. Privacy is the biggest concern and challenge users face when using a wearable device. Many of these devices and apps harvest users’ information and data for purposes that are in many cases very unclear and unsafe.


Some of the technologies and devices we use today help us to become more efficient and productive. But augmented humanity technologies empower us to perform at levels that could not be achieved without the support of technology.



M7: Do you think Augmented Humanity techs will disrupt the world in near future?
FJ:
Augmented Humanity technologies are one of the most exciting areas that are emerging. According to IDC’s research, the European augmented humanity market including technologies such as AR/VR, biometrics, affective computing, exoskeletons, ingestibles, injectables, implantables, brain computing interfaces and also wearables, will reach over $100 million by 2025. Some of these technologies are already used for commercial or professional purposes and the biggest benefit is that they remove accessibility barriers that limit humans from performing their daily tasks. Some of the technologies and devices we use today help us to become more efficient and productive. But augmented humanity technologies empower us to perform at levels that could not be achieved without the support of technology.


M7: Your enthusiasm for the new technologies is remarkable. What do you read, and how do you consume information to stay at the top of your game?
FJ:
What excites me about new technologies is the way they empower us and the way they change our lives for good. If we look throughout history, we can pinpoint advancements in society as the result of the launch of specific technologies. Mobile devices (including wearables) are just one of the latest technological innovations that have disrupted and improved our lives in the last 20 years. Keeping pace with such a fast-moving industry is challenging. It requires following what most players announce, advancements in the underlying technologies and components, but more importantly, it requires establishing strong relationships with manufacturers and channels to understand how the market is moving forward. Most of the insights we gather are not publicly available. We get to know what new technologies or product developments are coming in the coming quarters or years from the private, and many times, confidential conversations with these companies. When a new device is announced, usually is the result of years of R&D and product development. Consumer electronics brands and technology providers usually give us a sneak pick of what they are working on, which helps us understand how each product category will evolve. I also attend many vendor and industry events, where I have the chance to meet the key executives of these large players or small startups working on innovative and disruptive technologies. These executive interactions give me a glimpse of the hot technologies that I should be paying attention to.

ABOUT IDC

IDC is the premier global provider of market intelligence, advisory services and events for the information technology, telecommunications and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 100 countries.

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ON24 Unveils its Next Generation Platform, Unleashing a New Era of AI-powered Intelligent Engagement

ON24 | January 24, 2024

Today, ON24 marks the next chapter of its innovation strategy with the launch of its next generation intelligent engagement platform. With AI-powered intelligence at the core, ON24 will now enable enterprises to continuously engage audiences through hyper-personalized experiences that deliver connected insights and drive cost-efficient revenue growth. “AI will fundamentally reshape sales and marketing and reimagine the customer experience. This means that sales and marketing teams must embrace AI to innovate and adapt, or risk being left behind,” says Sharat Sharan, co-founder, President and CEO. “With the launch of the ON24 Intelligent Engagement Platform, we are excited to leverage our unique foundation of first-party data to give our industry-leading customers an AI advantage, so that they can combine best-in-class experiences, personalization and content, to capture and act on connected data and insights at scale to drive revenue growth. And, we believe AI will continue to be a key differentiation for our own business and technology strategy moving forward, powering a new era of intelligent engagement.” Built on its foundation of first-party data, the ON24 Intelligent Engagement Platform combines best-in-class digital experiences, including the company’s flagship webinar, virtual event and content marketing products, with its new AI-powered Analytics and Content Engine (ACE) to provide an integrated go-to-market solution. The platform’s comprehensive set of capabilities will help sales and marketing teams to: Scale personalized experiences: Build best-in-class, branded experiences that reach their prospects and customers at scale and are hyper-personalized for individuals. Automate continuous engagement: Interact with prospects and customers 24/7 through AI-generated content and always-on nurtures. Deliver connected insights: Track audience engagement data across interactions and analyze engagement across key audience segments. Drive revenue growth: Enable data-driven actions across go-to-market teams to generate pipeline and build lifetime customer relationships. “Today’s launch of the ON24 Intelligent Engagement Platform brings our AI innovation together with more than a decade of market leadership, product development and first-party engagement data,” said Jayesh Sahasi, EVP of Product and CTO at ON24. “We believe this will unlock even greater value for our customers, providing AI-powered intelligence that keeps getting smarter, more personalized and more effective over time." ​​About ON24 ON24 is on a mission to help businesses bring their go-to-market strategy into the AI era and drive cost-effective revenue growth. Through its leading intelligent engagement platform, ON24 enables customers to combine best-in-class experiences with personalization and content, to capture and act on connected insights at scale. ON24 provides industry-leading companies, including 3 of the 5 largest global technology companies, 3 of the 5 top global asset management firms, 3 of the 5 largest global healthcare companies and 3 of the 5 largest global industrial companies, with a valuable source of first-party data to drive sales and marketing innovation, improve efficiency and increase business results. Headquartered in San Francisco, ON24 has offices globally in North America, EMEA and APAC. For more information, visit www.ON24.com.

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