How IMPACT is using video to connect personally with prospects

It’s no longer a secret that the use of video is transforming the world of business. While technological advances have helped with productivity and accessibility it’s cultivated an environment where we have fewer personal connections than ever. Right now, less than 10% of sales teams are using video as a part of their sales strategy and connecting to prospects by spamming impersonal and irrelevant spray-and-pray messages just isn’t working anymore. For the most successful sales teams video has become a vital tool to not only make that initial contact with a prospect but to create a personal connection and build a foundation of trust. In a recent session during Vidyard’s Fast Forward 2018 Conference IMPACT’s Zach Basner and Myriah Anderson reveal some of the best practices and strategies you need to know to leverage video in your sales efforts. For IMPACT the real conversation isn’t about video but in fact trust.