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The Art of Integration
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When a coral reef begins to die off, its inhabitants move on. Without the
marine life to sustain it, the reef falls into further decline. The symbiotic
relationship between the reef and its inhabitants is vital. The same is true
for your online and offline customer experiences. When you integrate
the real world your customers live in with the digital world they shop,
search, and socialize in, you can create an ecosystem where everyone
thrives—and reach the ultimate goal of providing richer across-the-board
experiences where the online and offline distinction is irrelevant.
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