How Lean Is Your Testing?

Infographic | June 6, 2022

Technology advances are becoming more reliable than other factors in informing long-term strategy.

Infographic | June 10, 2022

Automated digital-first channels are the new benchmark for optimized claims journeys. Providers are implementing AI at speed and scale to meet the demand for digital convenience and solve critical business challenges.

Infographic | December 23, 2021

Customer experience and digital transformation go hand in hand. Mobile applications, Internet of Things (IoT) devices, AI-powered tools, and high-speed internet have significantly improved customer experience. However, more and more businesses have already realized that customer experience transformation is not possible without digital transformation. But embracing digital transformation needs proper planning and the ability to tackle the challenges.

Infographic | December 1, 2019

Deploying conversational A1 is a high-stakes scenario. The process involves taking a step forward in the era Of sophisticated robotics, which if goes awry, can hit the core business bottom lines. To avoid a setback, it's important for enterprises to consider the following factors before putting customer conversations in the hands of a machine.

Infographic | January 2, 2020

According to a Meltwater report on Artificial Intelligence in Marketing, 85 per cent of marketers researched believe that AI will make a significant impact on their marketing activities. It is predicted that AI will add USD 14 trillion in additional revenue and increase profitability by 38 per cent. The total economic growth in the UAE and Saudi Arabia is estimated at USD 397 billion.

Infographic | February 4, 2022

Virtual reality (VR) is an effective tool for narrating brand stories and connecting with customers. Some of the best ways VR can be used in B2B sales and marketing are: Engaging your customers at the initial stages of product development, Improve your brand value through real world trade shows, Let your customers try your product before they actually buy it and Offers hands-on training guides and personalised virtual user manuals.