INTERNET OF THINGS AND DIGITAL RETAIL: THE COMING CONVERGENCE

The Internet of Things (IoT) is converging with the retail market and the combination is poised to revolutionize everything from inventory management to super-targeted marketing. IoT-enabled smart shelving will lend a whole new meaning to the term shelf life, bringing retail shelves to life by allowing the dynamic changing of prices and the taking of inventory to trigger re-stocking when needed. Smart signs will adapt to suit the customer’s mood or to compete with a store down the road. Location analytics tools will help retailers target customers for preferential treatment. Remote body scanners will measure customers for suits or shoes from their own homes. And feedback from smart things will help retailers predict and avoid product breakdowns. This is not science fiction. The key to leveraging IoT in retail is the ability to connect, sense, correlate and automate in order to add value by increasing intelligence and reducing manual effort.

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Irdeto

We are on a mission. A mission to build a secure future, where people can embrace connectivity without fear. At Irdeto we believe our customers should feel confident and prepared, no matter what challenges they face. We protect digital platforms and assets for media & entertainment, connection transport and IoT industries. Our solutions and services enable our customers to protect their brand and revenues, create new offerings and fight cybercrime. We think holistically with a true end-to-end solution – it’s not enough to excel in one area of security.

OTHER WHITEPAPERS
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Front Line Consulting

whitePaper | April 16, 2020

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The AI Act: Help or Hindrance for SMEs?

whitePaper | December 30, 2022

The technological development of artificial intelligence (AI) is proceeding rapidly, with investment in AI-based solutions dramatically increasing across the globe. Europe is no exception.

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Spotlight

Irdeto

We are on a mission. A mission to build a secure future, where people can embrace connectivity without fear. At Irdeto we believe our customers should feel confident and prepared, no matter what challenges they face. We protect digital platforms and assets for media & entertainment, connection transport and IoT industries. Our solutions and services enable our customers to protect their brand and revenues, create new offerings and fight cybercrime. We think holistically with a true end-to-end solution – it’s not enough to excel in one area of security.

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