THE STATE OF Social Media Analytics

Marketers are expanding their use of advanced social media analytics and combining the insights from those tools with other enterprise data to learn more about their customers and their prospects. A2015 survey from the Social Media Examiner found that 96% of businesses are using social media in their marketing efforts. Social media analytics can play a vital role in helping marketers gauge the results of their efforts and better understand how the world perceives their company, brand, and products or services. To learn more about how businesses are using social media analytics today and how they plan to use them in the future, UBM conducted a survey sponsored by IBM in January 2016. In all, 389 business technology professionals involved in social media analytics at their organizations took part. Respondents came from companies of all sizes and a wide variety of industries.

Spotlight

Unmetric

For Fortune 500 companies, agencies and other large global brands that seek to more meaningfully engage with their target audiences, Unmetric provides an online platform that enables them to understand, uncover and unlock insights into how well social media content and campaigns perform compared to industry competitors. Unlike listening or publishing services, Unmetric is a seeing platform that combines the power of human cognition and technology to provide global brands

OTHER WHITEPAPERS
news image

Dell PowerScale: Key Performance Prediction using Artificial Intelligence for IT Operations (AIOps)

whitePaper | September 28, 2022

Architecting IT infrastructure has never been more challenging than it is today. Many enduser workloads, such as semiconductor design, autonomous driving development, and life sciences and healthcare are growing more complex every day. With that complexity comes growing demand on IT.

Read More
news image

Democratizing AI: Transforming Your Operating Model to Support AI Adoption

whitePaper | May 20, 2021

AI has become a strategic imperative. Early adopters are achieving massive returns, while others risk falling behind. Yet, with AI knowledge and resources scarce, most companies cannot copy the FAANG approach. Even if their vast resources were more readily available, it’s hard to reboot an organization without disrupting the bottom line. Most executives need to work with the resources available — their existing people, processes, and technology.

Read More
news image

Scaling AI inManufacturing Operations:A Practitioners’ Perspective

whitePaper | January 8, 2020

AI in manufacturing is a game-changer. It has the potential to transform performance across the breadth and depth of manufacturing operations. However, the massive potential of this new Industrial 4.0 era will only be realized if manufacturers really focus their efforts on where AI can add most value and then drive the solutions to scale.

Read More
news image

China’s Advanced AI Research

whitePaper | July 29, 2022

China is following a national strategy to lead the world in artificial intelligence by 2030, including by pursuing “general AI” that can act autonomously in novel circumstances. Open-source research identifies 30 Chinese institutions engaged in one or more of this project‘s aspects, including machine learning, brain-inspired AI, and brain-computer interfaces. This report previews a CSET pilot program that will track China’s progress and provide timely alerts.

Read More
news image

Building a Retail Brand with Construction Software

whitePaper | April 16, 2020

A well-built store—one that is consistent with others under a retailer’s umbrella—is a powerful tool for communicating a brand. In fact, arguably nothing (beyond the product itself) is a more tangible signifier of the brand than the store environment. This puts the store planning team in the position of acting as brand managers and means that for the construction manager, whether he/she is employed in house by the retail company or as a contractor specializing in retail construction, understanding the brand (the retailer’s goals, visions, and marketing strategies) is a cornerstone of day-to-day work.

Read More
news image

DELLQUINN: A Machine Learning-Based, Resource Capacity Optimization Solution

whitePaper | August 23, 2022

This white paper describes the features and benefits of a machine learning-based resource optimization solution that helps the Dell High End Storage Field Services Team perform capacity planning more efficiently and with the potential to optimize resource utilization and overtime.

Read More

Spotlight

Unmetric

For Fortune 500 companies, agencies and other large global brands that seek to more meaningfully engage with their target audiences, Unmetric provides an online platform that enables them to understand, uncover and unlock insights into how well social media content and campaigns perform compared to industry competitors. Unlike listening or publishing services, Unmetric is a seeing platform that combines the power of human cognition and technology to provide global brands

Events