-
TrustRadius has launched TRUE program to identify brands that are building trust in the business world by giving true value and authentic reviews.
-
Any vendor can apply and earn the badge for the calendar year. There is no fee to be a part of this program.TRUE badges will display on TrustRadius starting March 2nd, and the deadline to apply is February 14th...
-
Cisco Collaboration, AT & T Cybersecurity, ADS and manyothers signed up as TRUE members and are still counting.
Cisco collaboration, ADP and chorus are the latest technology companies to go for TRUE, a program that identifies vendors who are Transparent, Responsive, Unbiased and Ethical in sourcing and using customer reviews.
Nearly a week ago,Austin-based TrustRadius started TRUE program to champion transparency in the industry of software reviews.Since the launch, TRUE has doubled the participation within a very short period.There are some other companies apart from Cisco Collaboration, ADP and Chorus.ai brands that have been approved for the TRUE program, which are:
-
AT&T Cybersecurity
-
Ultimate Software
-
SolarWinds
-
Khoross
-
Cision
-
WatchGuard
-
LogMelnetc
The reason companies taking activeparticipation in the program because it’s an edge over theircompetitors.Where others may be overlooking the feedback, or concentrating on controlling the message with positive reviews, TRUE members are serving their clients and prospects. On recognition, Ciscocollaboration has shared their happiness saying,
"We are extremely pleased to be recognized as TRUE verified. Being transparent, responsive, unbiased, and ethical in our review sourcing and use is top of mind, as we want all current and prospective customers to see a comprehensive opinion of our products and services. We're grateful to be the first company in the Video Conferencing category to receive this distinction, and I look forward to continuing to unleash the customer voice in 2020.”
Mitchell Drysdale, Customer marketing, Cisco Collaboration.
About TRUE program:
and are widely used when they are trusted. If , then they could be even worse in the B2B world. And since buyers deserve a clear and easy signal that they are indeed getting the full picture from reviews, TrustRadius has introduced TRUE program.
The program is built to recognize brands that are bringing trust to B2B reviews. It recognizes vendors who are Transparent, Responsive, Unbiased, and ethical sourcing and using customer reviews.
When buyers read reviews for a TRUE-certified vendor, they know the vendor has committed to transparency and takes their customer feedback seriously. This means they can make an eyes-wide-open decision about the product—and that once they’re a customer, their voice will be heard.
Companies who understand the value of authenticity and already follow these high standards are signing up to become TRUE certified. TrustRadius has IBM Cloud, SAP, TIBCO, Sage Intacct, AT&T Cybersecurity, Blackbaud, SolarWinds and AT Internet on board as TRUE program members, and more signing up daily.
TRUE program seems to be important because of its benefits like help in building trust, stand out from competitors and you can expand the marketplace.
About TrustRadius:
Customer reviews play a key role in or app stores, and the same tendency exists in the B2B world. 56% of B2B buyers use reviews as a key resource while less than 25% of buyers rely on analysts. In the B2B market, nearly half a trillion dollars is spent annually on software and IT purchases.
TrustRadius is one of the start-ups capitalizing on the latter trend, with total feedback sessions today standing nearly 190,000 reviews that are received from real people and are trustworthy. While there are but Trustradius denies it by its authenticity. It is the site that captures long-form, authentic reviews from users. This in their own words which sets them apart from their competitors.
“Software buyers today need detailed reviews to make sure that the product works for a business professional like themselves. TrustRadius provides that transparently, so buyers can make confident decisions, even about enterprise-grade software."
-Bill Wagner, CEO of LogMeIn
As the most trusted review site in the business technology industry, TrustRadius maintains an ongoing commitment to high-quality, detailed, and unbiased reviews that help buyers make great decisionsof purchase.
Unlike software directories, TrustRadius optimizes for content quality and data integrity. Their reviews average more than 400 words, nearly four times the industry average. To focus on the trust factor, they have taken care that every reviewer on TrustRadius is authenticated and every review vetted by their research team before publication. The company ensures product scores represent true customer sentiment by correcting for selection bias.
TrustRadius also helps vendors unleash the power of reviews in their channels. They get their customers on the record at scale, then distribute that content where it can have the greatest impact. In the past year, over 100 leading technology brands have joined customer voice platforms to scale their social proof, increase conversion, win deals and capture user feedback.
Learn more: