Picsart, a digital creation platform, has released two new artificial intelligence (AI) features that generate new objects and scenes in images. The new AI features allow users to create and produce stunning visuals using the power of AI technology without needing any technical knowledge. By utilizing these new AI features, users can experiment with different visuals and designs, transforming an image in a matter of seconds.
The first, called AI Background, allows users to insert an object or product image into a newly generated scene in a realistic manner. The second feature is called "AI Replace," and it lets users replace a part of an image with a new object of their choice.
These tools are intended to enhance the creative process for a wide range of users, including everyday consumers and marketers. Particularly, these features benefit marketers by providing them with the ability to create engaging visuals quickly and easily, helping them to effectively promote their products. With AI features like AI Background and AI Replace, users can change their photos in ways that have never been possible before.
"The new AI Background will serve as an incredibly helpful tool for marketers to place their products in various scenes, while the AI Replace tool brings even more possibilities for endless creativity. "We’ve already seen generative AI tools serve various types of users on our platform, including both everyday consumers and marketers." "We know these latest tools will serve the same wide range of creators."
Picsart’s VP of Product, Lusine Harutyunyan
Picsart has a history of incorporating AI into its platform and released its first generative AI tools last month, including the AI Image Generator, which has already created over 25 million images. Users can access all of Picsart's generative AI tools by downloading the Picsart app.
"According to InsightSLICE, the global digital content creation market size is expected to reach USD 38.2 billion at a CAGR of 12% by 2030."
The rapid pace of digital content creation using platforms like Picsart is fueling the growth of the market exponentially, leveraging AI like never before. Particularly, the generative design AI algorithms help the user come up with design options based on certain design parameters that the user sets. These options can then be reviewed and refined by a human designer. It is a novel innovation utilizing different types of generative design algorithms such as evolutionary algorithms, neural networks, and swarm intelligence. These algorithms work by generating and evaluating a large number of design options, using machine learning techniques to improve the quality of the designs over time.
However, it is important for designers to consider the capabilities and limitations of the AI design algorithms and utilize them in an ethical manner.
About Picart
Picsart is the largest digital creation platform. AI-powered tools let users design, edit, draw, and share photos and videos. Picsart's open-source content collection includes photos, stickers, backgrounds, and templates. Picsart is used for personal and professional design by consumers, marketers, and businesses. Picsart offers APIs and an SDK to businesses for mobile and web image editing and processing. SoftBank, Sequoia Capital, DCM Ventures, Insight Partners, and others back Miami-based Picsart.