If you aren’t tapping into social selling you're missing out
Glengarry Glen Ross is an amazing film, and I had a lot of fun with one of my favorite teams riffing on the famous Alec Baldwin scene as inspiration for naming this eBook. That being said, a lot has changed in sales since the fictitious burglary of the leads in that Chicago real estate office.
In the dot-com boom, we focused on using technology to drive down costs, extend reach, and grow businesses. We were very successful, but ended up with businesses that were transactional. Today, social is a new part of our lives, something that puts a human element back into business in a way that scales beyond face-to-face interactions. Sales teams have an unprecedented opportunity to reach more would be customers than ever, and the way we sell will never be the same.
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Your Brand- It's What They Say It Is
Let me just say, we don’t think your brand ‘sux’, but in today’s social and mobile world you may encounter this type of sentiment at some point during the life of your business. Coming from a global company that just underwent one of the biggest branding overhauls of the century, we know how hard it is to build a brand—and to face the critics of your most heartfelt work. One thing we’ve learned, however, is that even negative sentiment can be turned into an opportunity to improve your marketing, sales, and service teams. Ultimately, social offers an unprecedented ability to drive more personalized, authentic customer experiences.
In the following pages, we focus on how to reap the rewards of customer feedback on social, even if it isn’t always positive (and trust us, it won’t be ;) ). Nobody is perfect—and the best of us are always on the lookout to improve.
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A better way to sell- cloud mobile social big data
A…B…C… When we think of the abc’s, perhaps even more so than the popular sales mantra “always be closing,” we think of getting back to the basics. The alphabet is a foundational lesson we learn early on and internalize to the point where we hardly even notice it as we move through our days, no matter how ubiquitous it is on our lives.
In naming our latest ebook, we wanted to convey this deeper message beyond “always be closing.” From the chalkboard illustration on the title page to our subtitle “the ABC’s of Sales in the Modern Era,” this ebook is all about finding our way back to the heart of sales with technology that is helpful without getting in the way. . .
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