The Top B2B Influencer Marketing Trends for 2020

September 25, 2019

While there are some who think the expression “influencer” is an expired term, the role of influence on B2B buying decisions is irrefutable. According to the World Federation of Advertisers, 65% of multinational brands will increase their influencer marketing spending within the next 12 months – and there’s good reason for increased confidence. The 2019 Content Preferences Survey from Demand Gen shows that 95% of respondents favor credible content from industry influencers as a top preference – a 30% increase compared year over year.

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Martello Technologies

Martello Technologies is headquartered in Ottawa, Canada with staff in Canada, the Netherlands, the United States and France. We offer solutions that deliver confidence in the performance of real-time services on cloud and enterprise networks. Our products include unified communications (UC) performance management software, IT systems visualization software and SD-WAN technology.

Other Infographics
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AI in recruitment

Infographic | February 20, 2020

Artificial Intelligence is challenging traditional recruitment practices. This infographic lists out use cases of technologies like Chatbots, AR, VR and shows how AI can assist you throughout your recruitment process.

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Chatbots in Healthcare

Infographic | December 17, 2019

Artificial intelligence (AI) isn’t just for the biggest, most innovative companies anymore. Companies from all industries are embracing the AI’s power to establish a competitive advantage and set the stage for future growth. For healthcare, one such AI implementation with the potential to affect widespread change is a chatbot. Take a look at the infographic below to see the potential impact of a chatbot.

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Meet Me in the Metaverse

Infographic | June 6, 2022

Technology advances are becoming more reliable than other factors in informing long-term strategy.

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AI and Customer Service by the Numbers

Infographic | July 1, 2022

Artificial intelligence (AI) was already on a meteoric rise in the transformation of customer service as we know it. The current environment can be expected to accelerate that trend even further. Here is a look at what AI in customer service means to tomorrow’s competitive landscape.

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Artificial Intelligence (AI) is the future of the automotive claims journey

Infographic | June 10, 2022

Automated digital-first channels are the new benchmark for optimized claims journeys. Providers are implementing AI at speed and scale to meet the demand for digital convenience and solve critical business challenges.

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Major AI Trends for 2021

Infographic | May 19, 2021

There has been a fast change in consumer trends in the post-Covid-19 world. The ethical use of artificial intelligence, complex privacy and security concerns, and the rising effect of climate change will drive industries to integrate systemic risk into their long-term planning. It is the change that drives evolution, and it will not be much to say that AI is one of the big technology trends for 2021 and beyond.

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Spotlight

Martello Technologies

Martello Technologies is headquartered in Ottawa, Canada with staff in Canada, the Netherlands, the United States and France. We offer solutions that deliver confidence in the performance of real-time services on cloud and enterprise networks. Our products include unified communications (UC) performance management software, IT systems visualization software and SD-WAN technology.

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