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Aera Technology will Integrate Microsoft Azure Digital Twins into its Aera's Cognitive Operating System

Aera Technology today announced a partnership with Microsoft to integrate Microsoft Azure Digital Twins with Aera's Cognitive Operating System. Azure Digital Twins is the platform that allows the creation of next-generation connected IoT solutions that model the real world. The Aera Cognitive Operating System is a cloud platform that can turn massive quantities of transactional data accumulating every second into optimal decisions that can be automatically implemented across the enterprise.

Via this collaboration, clients' internal, external, and physical information can be combined into a digital twin by Azure Digital Twins service to allow Cognitive Automation—the digitization, augmentation, and automation of decision making. It additionally marks an expansion of Aera's ecosystem to incorporate additional third-party data services to increase the precision and granularity of recommendations made by the Cognitive Operating System.

Digitized real-world information captured and modeled in the Azure Digital Twins service will be incorporated into Aera's Cognitive Data Layer, which represents the real-time state of the enterprise. With patented Data Crawler technology and out-of-the-box subject areas and domain-based metrics, Aera's platform offers global enterprises a unified, harmonized view in their operations in a matter of weeks, not months or years.

With this single view, Aera's Cognitive Operating System not only powers higher recommendations in areas like supply chain, finance, sales, and marketing but can also automatically make and execute decisions. Aera can now provide organizations complete coverage on each business-critical decision necessary in today's transformative environment.

"In today's dynamic, unpredictable environment, companies need to respond and optimize quickly for market conditions. By integrating Microsoft Azure Digital Twins with our Cognitive Operating System, companies can make business-critical decisions with improved accuracy that can address potential supply chain challenges, thereby ensuring an optimal customer experience," said Frederic Laluyaux, CEO of Aera Technology. "Aera's collaboration with Microsoft will deliver business agility for the world's biggest organizations."

"Digital twins of physical environments and methods like supply chains are crucial for businesses to understand, plan and respond more efficiently to real-world conditions, such as drops and increases in demand," said Sam George, Corporate Vice President, Azure IoT at Microsoft. "Microsoft Azure Digital Twins provides an easy way to model any environment, process, or system and unify the heterogeneous assets and data sources inside them— all with the safety and scalability of the Azure Cloud. We're happy about this collaboration with Aera, because their Cognitive Automation capabilities will allow customers to extend their digital twins with a comprehensive set of planning and decision-making tools, providing the business agility required to react to a fast-changing environment."

About Aera Technology

Aera Technology is the Cognitive Automation company that makes business agility happen. We provide the first scalable digital platform that integrates with your existing systems to make and execute enterprise decisions in real-time. In the era of digital acceleration, Aera assists enterprises around the world to rework how they respond to the ever-changing environment.

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