It doesn’t matter who you are marketing to—businesses or consumers—today’s buyers are interacting with your brand across multiple channels and devices. Plus, they have more expectations than any other buyer generation in history. Modern buyers want personalized, one-on-one conversations with brands at the right place and at the right time.
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This guide was created for all marketers who use, or are considering using, personalization on their website and across their web channels (which should be all of you!) It is split into nine sections created to help you understand the ins and outs of web personalization.
TrustRadius is excited to publish our second edition of the Buyer’s Guide to Marketing Automation Software. The updated guide is a distillation of 1,647 ratings and in-depth reviews of 20 leading Marketing Automation (MA) software products on TrustRadius. All ratings were contributed by authenticated end-users, and many were written or updated in the last year. We believe that the most useful insights come from first-hand users, particularly in a category like Marketing Automation, where ease of use and sophistication of feature-set are equally important and at times in conflict.
CRM lead management matures amid strong user interest and a more complex vendor environment. IT application leaders should work with business leaders to define both core and emerging B2B marketing requirements in this technology segment.